Icelandic Provisions dips into oat milk with new skyr product11 Jun 2021
American dairy company Icelandic Provisions launched its first plant-based product, Oatmilk Skyr. When the product rolls out across the U.S. at Whole Foods Market locations, the company says that it will become the first oat milk skyr on the market.
The oat milk skyr will come in six flavors: Plain, Mixed Berries, Vanilla Bean, Raspberry, Mango Passionfruit, and Cold Brew Coffee. Each flavor will be sold in 5-ounce individual cups for $1.99 and the Plain and Vanilla Bean varieties will come in 17.6-ounce multi-serving containers for $5.99.
Icelandic Provisions’ oat milk yogurt is made with more than four cups of oat milk in each 5-ounce serving, providing 10 grams of protein and between 8 and 9 grams of sugar in each cup.
“For the non-dairy consumer, this is a game-changer. The taste and texture are unparalleled and it’s made with only the simplest, cleanest ingredients. For the flexitarian or dairy eater, this range easily allows you to incorporate more plant-based products in your lifestyle without sacrificing taste or nutrition,” Icelandic Provisions CEO Mark Alexander said in a release.
Not only is oat milk a game-changer for consumers, but it is also changing the game for the dairy industry. During the course of 2020, oat milk became the second most popular plant-based milk following almond milk, which has 63% of the total non-dairy milk market, according to SPINS data. However, although it remains behind almond milk in the overall popularity contest, the grain-based milk grew 350.8% between September 2019 and September 2020, far outpacing the growth of other products in the segment.
As oat milk has gained visibility, more and more companies are looking to incorporate this dairy alternative into their roster of plant-based products. The yogurt category has found this alternative especially appealing. Chobani, Nancy’s and So Delicious all offer oat milk yogurt alternatives that have garnered widespread publicity in recent months. However, milk alternatives is where oat milk is really making its presence known. Oat milk has made such a splash in the industry that the Swedish oat milk brand Oatly made its initial public offering on the U.S. stock market. It is also worth noting that the brand now has its own oat-based yogurt product.
Icelandic Provisions' latest addition to its portfolio is a clear indication that oat milk has transformed from a trend to a driving force in the plant-based alternative market. The company noted that the production of this skyr took years but that “we are so proud of the finished product because there’s truly nothing like it in the non-dairy world.”
Cacique breaks ground on new $88M facility
15 Jun 2021
In the midst of a market that seems to be moving toward plant-based dairy, Hispanic foods company Cacique has sealed a deal to open a brand new $88 million dairy processing facility in Amarillo, Texas. The new facility will be equipped to handle dairy ...Read more
Cow-free ice cream maker Eclipse Foods launches summer flavors
31 May 2021
Bay Area-based Eclipse Foods is looking to become the household name that is a an eponym for plant-based dairy products. As part of that mission, the company will release seven new flavors in June, The Spoon reported.Read more
European Parliament allows ‘buttery’ adjectives on dairy-free products
28 May 2021
In a u-turn from its policy last fall, the European Parliament dropped Amendment 171 and will allow manufacturers to use descriptive terms like “buttery” and “creamy” to describe plant-based products.Read more
Spanish dairy company launches incubator to cultivate cultured milk
25 May 2021
Calidad Pascual launched Mylkcubator through its innovation and investment arm, Pascual Innoventures. Mylkcubator is the world’s first global incubation program for cellular agriculture technologies in the dairy industry aimed at producing dairy altern...Read more
Fermentation cultures bubble to the top of plant-based dairy
14 May 2021
Recently, the Good Food Institute dubbed fermentation as the third pillar of the alternative protein industry, alongside plant-based and culture-based alternatives, and its prediction has proved prophetic. As the plant-based space continues to burgeon ...Read more
German fermented dairy startup rebrands, announces first product
6 May 2021
Berlin-based precision fermentation company LegenDairy is rebranding itself as Formo, the Latin word for ‘I mold, I form,’ according to a press release from the company. The rebranding coincides with the announcement that the company plans to launch it...Read more
Startup Bevry takes first mover advantage in Indian oat milk category
5 May 2021
Indian startup Bevry has developed its own oat milk formulation, which it is manufacturing and selling exclusively in India with the goal of becoming the “Oatly of India.” According to the company, it is the first brand to manufacture and sell an oat-b...Read more
Unilever and Nestlé petition to phase out caged hens in Europe
29 Mar 2021
In a letter to the European Commission, major food titans called on the government to end the practice of raising hens in cages in the European agricultural sector. To accomplish this push, industry heavyweights Unilever and Nestlé partnered with the o...Read more
Danone acquires the LA-based vegan dairy maker Follow Your Heart
4 Mar 2021
French dairy conglomerate Danone acquired the Los Angeles-based vegan dairy maker, Follow Your Heart. The acquisition was done with a 100% purchase of Earth Island shares, the brand’s parent company. However, financial details were not disclosed.Read more
Chobani moves out of yogurt into RTD coffee
25 Jan 2021
As the New York-based Greek yogurt company continues to expand, its latest move is into the ready-to-drink coffee space with its new Chobani Coffee options, crafted with single-origin cold brew and feature Chobani's oat milks and dairy creamers.Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation