Icelandic Provisions dips into oat milk with new skyr product

11 Jun 2021

American dairy company Icelandic Provisions launched its first plant-based product, Oatmilk Skyr. When the product rolls out across the U.S. at Whole Foods Market locations, the company says that it will become the first oat milk skyr on the market.

The oat milk skyr will come in six flavors: Plain, Mixed Berries, Vanilla Bean, Raspberry, Mango Passionfruit, and Cold Brew Coffee. Each flavor will be sold in 5-ounce individual cups for $1.99 and the Plain and Vanilla Bean varieties will come in 17.6-ounce multi-serving containers for $5.99.

Icelandic Provisions dips into oat milk with new skyr product
Courtesy of Icelandic Provisions

Icelandic Provisions’ oat milk yogurt is made with more than four cups of oat milk in each 5-ounce serving, providing 10 grams of protein and between 8 and 9 grams of sugar in each cup.

“For the non-dairy consumer, this is a game-changer. The taste and texture are unparalleled and it’s made with only the simplest, cleanest ingredients. For the flexitarian or dairy eater, this range easily allows you to incorporate more plant-based products in your lifestyle without sacrificing taste or nutrition,” Icelandic Provisions CEO Mark Alexander said in a release.

Not only is oat milk a game-changer for consumers, but it is also changing the game for the dairy industry. During the course of 2020, oat milk became the second most popular plant-based milk following almond milk, which has 63% of the total non-dairy milk market, according to SPINS data. However, although it remains behind almond milk in the overall popularity contest, the grain-based milk grew 350.8% between September 2019 and September 2020, far outpacing the growth of other products in the segment.

As oat milk has gained visibility, more and more companies are looking to incorporate this dairy alternative into their roster of plant-based products. The yogurt category has found this alternative especially appealing. Chobani, Nancy’s and So Delicious all offer oat milk yogurt alternatives that have garnered widespread publicity in recent months. However, milk alternatives is where oat milk is really making its presence known. Oat milk has made such a splash in the industry that the Swedish oat milk brand Oatly made its initial public offering on the U.S. stock market. It is also worth noting that the brand now has its own oat-based yogurt product.

Icelandic Provisions' latest addition to its portfolio is a clear indication that oat milk has transformed from a trend to a driving force in the plant-based alternative market. The company noted that the production of this skyr took years but that “we are so proud of the finished product because there’s truly nothing like it in the non-dairy world.”

Related news

Cacique breaks ground on new $88M facility

Cacique breaks ground on new $88M facility

15 Jun 2021

In the midst of a market that seems to be moving toward plant-based dairy, Hispanic foods company Cacique has sealed a deal to open a brand new $88 million dairy processing facility in Amarillo, Texas. The new facility will be equipped to handle dairy ...

Read more 
Cow-free ice cream maker Eclipse Foods launches summer flavors

Cow-free ice cream maker Eclipse Foods launches summer flavors

31 May 2021

Bay Area-based Eclipse Foods is looking to become the household name that is a an eponym for plant-based dairy products. As part of that mission, the company will release seven new flavors in June, The Spoon reported.

Read more 
European Parliament allows ‘buttery’ adjectives on dairy-free products

European Parliament allows ‘buttery’ adjectives on dairy-free products

28 May 2021

In a u-turn from its policy last fall, the European Parliament dropped Amendment 171 and will allow manufacturers to use descriptive terms like “buttery” and “creamy” to describe plant-based products.

Read more 
Spanish dairy company launches incubator to cultivate cultured milk

Spanish dairy company launches incubator to cultivate cultured milk

25 May 2021

Calidad Pascual launched Mylkcubator through its innovation and investment arm, Pascual Innoventures. Mylkcubator is the world’s first global incubation program for cellular agriculture technologies in the dairy industry aimed at producing dairy altern...

Read more 
Fermentation cultures bubble to the top of plant-based dairy

Fermentation cultures bubble to the top of plant-based dairy

14 May 2021

Recently, the Good Food Institute dubbed fermentation as the third pillar of the alternative protein industry, alongside plant-based and culture-based alternatives, and its prediction has proved prophetic. As the plant-based space continues to burgeon ...

Read more 
German fermented dairy startup rebrands, announces first product

German fermented dairy startup rebrands, announces first product

6 May 2021

Berlin-based precision fermentation company LegenDairy is rebranding itself as Formo, the Latin word for ‘I mold, I form,’ according to a press release from the company. The rebranding coincides with the announcement that the company plans to launch it...

Read more 
Startup Bevry takes first mover advantage in Indian oat milk category

Startup Bevry takes first mover advantage in Indian oat milk category

5 May 2021

Indian startup Bevry has developed its own oat milk formulation, which it is manufacturing and selling exclusively in India with the goal of becoming the “Oatly of India.” According to the company, it is the first brand to manufacture and sell an oat-b...

Read more 
Unilever and Nestlé petition to phase out caged hens in Europe

Unilever and Nestlé petition to phase out caged hens in Europe

29 Mar 2021

In a letter to the European Commission, major food titans called on the government to end the practice of raising hens in cages in the European agricultural sector. To accomplish this push, industry heavyweights Unilever and Nestlé partnered with the o...

Read more 
Danone acquires the LA-based vegan dairy maker Follow Your Heart

Danone acquires the LA-based vegan dairy maker Follow Your Heart

4 Mar 2021

French dairy conglomerate Danone acquired the Los Angeles-based vegan dairy maker, Follow Your Heart. The acquisition was done with a 100% purchase of Earth Island shares, the brand’s parent company. However, financial details were not disclosed.

Read more 
Chobani moves out of yogurt into RTD coffee

Chobani moves out of yogurt into RTD coffee

25 Jan 2021

As the New York-based Greek yogurt company continues to expand, its latest move is into the ready-to-drink coffee space with its new Chobani Coffee options, crafted with single-origin cold brew and feature Chobani's oat milks and dairy creamers.

Read more