Reese’s launches snack cakes for breakfast

11 Sep 2020

Consumption of sweets and treats has increased in the United States as a result of the pandemic, and now consumers will have yet one more occasion on which to indulge: breakfast. Hershey’s just announced its Reese’s Snack Cakes, a chocolate cake filled with peanut butter cream and coated with a milk chocolate exterior, and it is marketed as a breakfast food.

The chocolate confectioner cited a study saying 83% of adults indulged in a dessert before noon. With these statistics in mind, Hershey decided to make dessert for breakfast official with the launch of this new cake product. “We know that sometimes you just don’t want to wait until lunch – that’s how Reese’s Snack Cakes were born,” Mike Orr the brand manager for the company’s Snacks division said in the release.

Reese’s launches snack cakes for breakfast
Photo Courtesy of The Hershey Company

This innovation is not the first step that Hershey has taken to introduce its popular Reese’s line into other mealtimes outside of dessert. In the last several years, Reese’s has debuts limited-release Chocolate and Peanut Butter Lovers Cups, Reese’s Thins and Reese’s Crunchers. The candy has also made its way into the cereal aisle as part of a partnership between General Mills and Hershey to launch five new candy-themed cereals, including Reese’s Puffs Big Puffs.

Nor is Hershey alone in introducing a sweeter profile into the breakfast aisle. Cereals now boast an array of treats that have been transformed into a format where they can be consumed as part of the most important meal of the day. Post Holdings, General Mills and Kellogg have all launched indulgent cereals like Nutter Butter, Hostess Honey Buns and Peeps in recent months.

While this trend toward a sweeter start to the day is a long time coming, it is one that the pandemic has accelerated. Cravings for treats have caused more than half of Americans to admit that they are eating less healthfully as of June, according to an annual Food & Health Survey from the International Food Information Council. Chocolate has presented a particular siren call with chocolate sales rising 17.9% between March 15 and Aug. 9, according to data from the National Confectioners Association.

Reese’s is making a play to expand its appeal by stretching beyond the candy category and entering on-the-go breakfast. While this move may prove shrewd in the long run, breakfast at home is on the rise as consumers spend more time at home and less time out and about. In the meantime, Hershey can rely on the growth in the popularity of chocolate as a lifeline as it works to persuade consumers to introduce the sweet into more areas of their lives.

Related news

Jelly Belly sweetens the deal with premium chocolate

Jelly Belly sweetens the deal with premium chocolate

22 Sep 2020

When it comes to candy, Jelly Belly has been there done that. To keep things fresh, this brand, which is known for its flavorful jelly beans, is branching out of its niche and introducing gourmet chocolate truffles and chocolate bars.

Read more 
Tastewise, the AI-powered food intelligence solution, launches in the UK

Tastewise, the AI-powered food intelligence solution, launches in the UK

21 Sep 2020

AI-powered platform Tastewise predicts the way consumers order, cook and eat through analyzing restaurant menus, social media interactions and online home recipes. After debuting in the U.S. last year, the insights company is now launching in the UK.

Read more 
PepsiCo trials digital watermark to facilitate recycling in EU

PepsiCo trials digital watermark to facilitate recycling in EU

18 Sep 2020

To help tackle the looming issue of waste management in the European Union, PepsiCo is partnering with a consortium of 85 industry stakeholders and the European Brands Association (AIM) to pilot a digital watermark technology aimed at making recycling ...

Read more 
Israeli biotech startup prints carpaccio

Israeli biotech startup prints carpaccio

3 Sep 2020

Israeli startup MeaTech 3D has just produced the first building block to create the holy grail of alternative proteins: steak. The biotech startup successfully printed a layer of muscle tissues that resembled carpaccio and proved that sorting muscle an...

Read more 
Coca-Cola introduces recyclable paperboard rings on its multi-packs

Coca-Cola introduces recyclable paperboard rings on its multi-packs

31 Aug 2020

As a result of its effort to remove all unnecessary hard to recycle plastic from its portfolio in Western Europe, Coca-Cola is introducing a paperboard packaging alternative called CanCollar in Spain.

Read more 
Thanks to the pandemic, foodtech booms during Q2

Thanks to the pandemic, foodtech booms during Q2

28 Aug 2020

The foodtech ecosystem was already evolving rapidly, but when the pandemic shifted business across the globe, technology-driven growth became even more vital to the CPG ecosystem. Plant-based products, cellular agriculture, online grocery and VC invest...

Read more 
Australia is converting stale beer into electricity

Australia is converting stale beer into electricity

21 Aug 2020

When lockdowns closed pubs, watering holes around Australia found themselves saddled with kegs of ales and lagers that were slowly passing their expiration date. However, instead of dumping them down the drain – which would require additional disposal ...

Read more 
Australia’s The Product Makers create gold chocolate using sugar cane extract

Australia’s The Product Makers create gold chocolate using sugar cane extract

13 Aug 2020

Australian ingredients company The Product Makers (TPM) has gone for the gold and isolated a sugarcane extract called Saccharum officinarum to create a golden chocolate. The company says that the extract can be used as a natural colorant but also has p...

Read more 
KFC invests in the future of chicken with bioprinting

KFC invests in the future of chicken with bioprinting

11 Aug 2020

Fast food chain KFC is working to produce the world’s first lab-produced, bioprinted chicken nuggets in partnership with Moscow-based 3D Bioprinting Solutions. The restaurant said that it is working toward creating a “restaurant of the future” where th...

Read more 
Two plant-based investment arms are created and invest in ice cream

Two plant-based investment arms are created and invest in ice cream

28 Jul 2020

Two plant-based startups have migrated into the ranks of venture capitalists. Perfect Day recently created The Urgent Company in order to develop CPG products from its animal-free dairy proteins, and Jason Karp, the co-founder of Hu snacks started Huma...

Read more