Sourdough on the rise with trend for fermented foods3 Aug 2018
Traditional sourdough cultures are making a comeback, and ingredients companies are investing in them for commercial use, as well as fast-track solutions to make these sometimes fussy ingredients easier for large-scale bakers to manage.
Western Europe is the world’s biggest market for sourdough, which is benefiting from increased interest in fermented foods, according to a recent report from Future Market Insights. It predicts the Western European sourdough market will grow 7.1% a year to 2026, with a doubling of revenues compared to 2016.
Consumers have become more interested in traditional production methods, authentic foods and flavours in recent years, and the trend toward fermented foods like kombucha, kimchi and sauerkraut taps into that interest. Likewise, sourdough comes with a long tradition of use and provides more complex flavour than bread made with commercial baker’s yeast. It has a thicker crust, and a longer shelf life because of a lower pH.
In addition, shoppers increasingly are looking for foods with additional health benefits, and sourdough is thought to be easier to digest than traditional bread, and studies have suggested this could help with micronutrient absorption. It also has a low glycaemic index, making it an appealing choice for people looking for slow-release carbohydrates, such as those with type 2 diabetes.
However, sourdough bread requires more attention than bread made with yeast. The starter culture is sensitive to changes in temperature and must be fed regularly to keep it healthy. As a result, ingredients companies have come up with shortcut solutions for commercial bakers, providing stabilised and concentrated ferments so manufacturers can better control fermentation, flavour and aromatic profiles.
For example, AB Mauri released a line of dried and liquid cereal ferments in 2016 to take away some of the process challenges of dealing with traditional starter cultures, while providing a range of fermentation flavours to suit different bread styles. Lesaffre has said it has renewed its focus on fermentation in light of demand for natural and traditional ingredients – not only for sourdough bread, but also for products like yoghurt and kefir. And Puratos supplies a range of stabilised cultures for sourdough baked goods, which can be used separately or in combination for different effects on crumb structure, flavour and aroma.
According to the UK’s Federation of Bakers, demand for greater bread variety has continued to grow across Europe, and it predicts ongoing innovation in specialty breads, particularly those that tap into consumer interest in indulgence, convenience and natural ingredients.
As long as people are looking for flavour variety in bread, fermentation will likely have a role to play.
Blake Lively creates nonalcoholic mixer line Betty Buzz
13 Oct 2021
Actress Blake Lively released a line of nonalcoholic mixers called Betty Buzz. The mixers come in five flavors: Sparkling Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, Ginger Beer and Tonic Water. One bottle makes two cocktails or is an opti...Read more
Danone set to launch “dairy-like” segment
8 Oct 2021
To help close the gap between dairy drinkers and plant-based milk acolytes, dairy giant Danone is launching a plant-based “dairy-like” segment in January 2022. Initially, the new segment will launch with two beverages: Silk nextmilk and So Delicious Wo...Read more
Ripple closes $60M investment round, targets global expansion
6 Oct 2021
Animal-free, pea-protein-based dairy maker Ripple Foods raised $60 million in a Series E funding round led by Rage Capital, Ajax Strategies, and S2G Ventures, with backing from OurCrowd, GV, Prelude Ventures, Euclidean, Fall Line Capital, and Tao Capit...Read more
Coca-Cola earns highest marks for sustainable packaging
5 Oct 2021
A new report from the non-profit As You Sow found that among the 50 consumer-facing companies whose packaging sustainability was analyzed, only Coca-Cola earned a grade of B, which was the highest mark extended to any of the companies. Below Coca-Cola,...Read more
Goose Island UK launches hydroponic hops IPA
30 Sep 2021
Anheuser-Busch InBev-owned craft brewery Goose Island announced it is launching a session IPA in the U.K. called Hail Hydro. Brewed with hydroponically-grown hops, the beer is available in limited supply only on the Goose Island U.K. website.Read more
Campbell Soup bubbles into beer with limited time partnership
21 Sep 2021
Soup brand Campbell Soup brand Snyder’s of Hanover is partnering with Captain Lawrence Brewing to tap into the beer market with a brew that combines the flavors of the perennially popular bar snack pretzels with the New York brewery’s craft brews. The ...Read more
Autonomous human milk factory arrives in U.S.
20 Sep 2021
108Labs announced it will build a ‘Cellfacturing’ facility to produce the startup's cell cultured human milk. The factory will operate using a proprietary artificial intelligence platform to produce this cultivated milk at scale.Read more
Coca-Cola is world’s most valuable drink brand, but not fastest-growing
7 Sep 2021
After 129 years of making soda, Coca-Cola remains the world’s most valuable soft drink brand – reporting revenue that is 55% more than the No. 2 market leader, PepsiCo. Coca-Cola retained its ranking despite recording a 13% brand value decline to $33.2...Read more
UK’s Sleep Well milk aims to launch in Asia
3 Sep 2021
Functional milk brand Sleep Well, which uses the active ingredient valerian to promote good sleep, has made launching its products in Asia a priority. Already, the U.K.-based brand has confirmed to Beverage Daily that it will launch in convenience stor...Read more
Hard Mtn Dew to launch through a PepsiCo-Boston Beer partnership
27 Aug 2021
From a new partnership between Big Beer and Big Soda comes Hard Mtn Dew, a flavored malt beverage with 5% ABV. The alcoholic drink will be available to consumers beginning in early 2022.Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation