News
Fi Europe’s Sustainable Ingredients Zone showcases ingredients forging a path toward a greener future. Three innovators are redefining what sustainability within the food and beverage industry means, with upcycled products, regenerative agriculture, and responsibly sourced dairy.

In the face of food contributing approximately 26% of greenhouse gas (GHG) emissions, Fi Europe's Sustainable Ingredients Zone stands as an important hub for sustainable exploration. Companies are redefining food production from plot to plate, embodying a shift towards circular, less wasteful models that align with the rising consumer demand for sustainable options.
© Fi Europe 2023
Fidesse, an upcycled creation by Cuson Beet Company, introduces a sustainable structuring ingredient derived from sugar beet pulp. As a by-product of sugar production, sugar beet pulp forms the foundation of Fidesse, championing responsible sourcing and minimising waste. This 100% plant-based ingredient enriches plant-based products with texture and juiciness, catering to both vegetarians and vegans. By utilising locally grown sugar beets, Fidesse contributes to a low carbon footprint, presenting a versatile and eco-friendly alternative in the realm of plant-based cuisine.
© Fi Europe 2023
AMPLIFY, Cristalco's innovation, stands as the first European beet sugar and alcohol proposition with some of the lowest GHG emissions, according to Cristalco. It provides companies the option to create finished products that align with reduced GHG emissions, which is achieved with its three pillar operational solutions:
REDUCE offers sugars & alcohols with up to 40% fewer emissions than the European standard, CHANGE provides sugars & alcohols sourced from beets grown by farmers deeply engaged in agroecological initiatives and ACCELERATE presents a holistic range of sugars & alcohols with some of the lowest GHG emissions, sourced from growers committed to regenerative agriculture, representing 40% less than standard.
© Fi Europe 2023
Fonterra New Zealand establishes a benchmark for sustainable dairy practices with its Grass & Pasture Fed Standard. Independently certified by AsureQuality, this standard emphasises lush pasture as the primary food source for cows. Transparent and adherent to stringent standards, Fonterra's commitment to natural farming practices results in one of the world's lowest on-farm carbon footprints. The Grass and Pasture Fed Standard ensures cows graze freely on nutrient-rich pastures, providing consumers with dairy goodness produced through a sustainable and harmonious farming approach.
26 Sep 2025
Walmart’s third-party e-commerce platform, Marketplace, has witnessed extraordinary growth – but a need for more product diversity has prompted the retailer to recruit UK sellers.
Read more
29 May 2025
Four startups – Yomio Drops, PFx Biotech, Revobiom, and Favamole – took top prizes at this year’s Vitafoods Europe Startup Challenge awards.
Read more
30 Apr 2025
Asian and South American flavours are now key components on global menus, driven by a growing global appetite for culinary mashups.
Read more
14 Mar 2025
For too long, businesses have treated health and sustainability as separate agendas – but there is growing evidence to show diets that benefit human health can also enhance that of the planet, say experts.
Read more
29 Jan 2025
Entries are open for the inaugural Vitafoods Europe Innovation Awards, celebrating the ingredients, finished products, partnerships, and initiatives redefining the nutraceutical landscape.
Read more
5 Aug 2024
Food and beverage brands are aligning with the Paris Olympics 2024 Food Vision, which emphasises sustainability, local sourcing, and plant-based diets.
Read more
18 Apr 2024
Natural Remedies is an internationally renowned botanical healthcare company committed to advancing the field through rigorous research and the development of clinically validated Branded Ingredients. Guided by our foundational principle of ‘BEING USEF...
Read more
14 Mar 2024
With retail-focussed content sessions, buyer networking, and finished product tasting sessions, this year’s Vitafoods Europe offers a not-to-be-missed opportunity for retailers to up their health and wellness game.
Read more
5 Jan 2024
In the diverse landscape of plant-based innovation, Fi Europe 2023's New Product Zone spotlighted ten plant-based ingredients, tailored to meet the rising demand for sustainable and delicious options.
Read more
3 Jan 2024
The Food Ingredients category at Fi Europe’s New Product Zone featured 19 distinct and innovative products. From fermented delights to sustainable proteins, these ingredients are ready to make their mark in the market.
Read more