The rise of ethical food and drink claims13 May 2019
Ethical claims on food labels are big business, accounting for more consumer spending than claims related to health and wellness, according to Euromonitor International. Covering every aspect of food production from packaging and organic production to animal welfare and workers’ rights, which are most important to consumers?
The prevalence of ethical claims related to animals, people or the environment on new food and drink products grew 47% from 2013 to 2017, according to Innova Market Insights, and animal-friendly claims are among those leading the way. The market researcher says the number of new products making a vegan claim increased by 45% a year from 2013 to 2017, driven by flexitarian consumers concerned about healthy eating, animal welfare and the impact of animal agriculture on the environment.
What is more, conscious consumers are willing to spend more on products that are produced in a more ethical manner. However, animal welfare claims only tell part of the story, as consumers have begun to expect that all products have high welfare standards, and increasingly are turning toward plant-based foods as a way to bypass the issue altogether.
Plastic waste also has become a major issue for western consumers in recent years, making recycled, recyclable, compostable or biodegradable packaging a priority for many shoppers. Euromonitor International highlighted the push for a plastic-free world among its top consumer trends for 2019.
However, there is a long way to go, as it estimates that 63% of all CPG packaging is made from plastic, often chosen for its durability and ability to keep food safe and fresh. Recycling rates are often low, and much of the plastic packaging that is recycled was – until recently – shipped to China for processing. After China decided to end this trade in 2018, many western countries have been prompted to look again at their recycling policies.
Meanwhile, Euromonitor has found that the proportion of people who are willing to pay more for eco-friendly food has risen over the past two years, as has the proportion of those who feel that recyclable packaging influences which beverage they choose.
Although plastic waste and animal welfare are hot-button areas of concern, organic is still a claim that a lot of consumers trust, with many believing that an organic label covers much more than agricultural production methods. European sales of organic food and drink increased by 48% from 2012 to 2016, with Germany and France leading the market, according to FiBL figures. For European consumers, organic certification touches on animal welfare and the drive toward better environmental practices, and 72% also associate it with better quality, while 70% believe organic food is safer.
Whichever claims manufacturers choose to use on product packaging, suppliers increasingly are coming together to ensure that specific ingredients are ethically sourced. For example, Corbion recently signed on to the North American Sustainable Palm Oil Network (NASPON), which includes other big suppliers like Barry Callebaut, Blommer Chocolate Company, Bunge, International Flavors & Fragrances, and IOI Loders Croklaan. The aim is to help North American companies deliver on commitments to source sustainable palm oil.
Similar collaborative projects are underway to improve supply chains for other commodity ingredients, such as cocoa and coffee.
Innova: sweet potatoes are hot
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Global introductions of food and beverage products that use sweet potato as an ingredient, flavour, or more increased by a compound annual growth rate (CAGR) of 21% for the period from 2015 to 2018, according to Innova Market Insights.Read more
Azelis, CP Kelco extend arrangement
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Azelis has signed an agreement extension with its strategic partner CP Kelco for the exclusive distribution of CP Kelco products sold into food and beverage applications in Denmark, Sweden, Norway, Finland, Iceland, and the Faroe Islands.Read more
Naturex promotes Upletic for sports performance
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Naturex is promoting Upletic which it describes as a new natural ingredient with proven benefits for sports performance.Read more
ADM to acquire second citrus company
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ADM has reached an agreement to acquire the Ziegler Group, a European provider of natural citrus flavour ingredients. The agreement comes shortly after ADM completed its addition of U.S.-based citrus flavour provider Florida Chemical.Read more
Chr. Hansen intros potato-based red colouring
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Frutarom gets organic certification for annatto colour
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Symrise acquires natural nutrition ingredient provider
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Symrise has signed a purchase agreement with the owners of natural nutrition ingredient provider ADF/IDF regarding the acquisition of their business.Read more
Kemin launches solution to keep meat products safe and fresh
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food safety solutions company Kemin Industries has launched NaturCEASE Dry, a clean-label combination of buffered vinegar and natural plant extracts developed to keep processed meat products safe and fresh.Read more
Award-winning startup uses enzymes to cut sugar in fruit juice
31 Jan 2019
Fruit juice has come under fire for its high sugar content in recent years, but an Israeli startup called Better Juice has developed an enzyme technology that cuts sugars by up to 80% without adding or subtracting anything from the juice.Read more
IFIC: American consumers care about food origin
16 Jan 2019
Consumers crave a deeper understanding of what they are eating, and want to learn more about the origins of their food and its entire journey from farm to fork, according to the International Food Information Council (IFIC) Foundation.Read more
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