Why the Dairy Protein Boom is Just the Tip of the Iceberg15 Oct 2013
Demand for high quality dairy proteins is rising dramatically. Manufacturers and consumers are beginning to realise their full potential and, as a result, the appeal of protein as an ingredient has broadened significantly. Once the domain of hardcore sports and workout enthusiasts, dairy protein is now seen as a wholesome and nutritious ingredient sought out […]
Demand for high quality dairy proteins is rising dramatically. Manufacturers and consumers are beginning to realise their full potential and, as a result, the appeal of protein as an ingredient has broadened significantly.
Once the domain of hardcore sports and workout enthusiasts, dairy protein is now seen as a wholesome and nutritious ingredient sought out by mainstream shoppers – something the success of Greek yogurt has testified to. However, at Arla Foods Ingredients, we believe that current demand barely scratches the surface of what is possible.
In reality, I’d say we are not looking at the tip of the iceberg – it’s the tip of the tip of the iceberg. Demand for quality dairy proteins is now coming in from all angles. On the one hand, you have your traditional consumer – the fitness enthusiast, who’s looking at whey protein for its muscle-building and recovery benefits. In addition, you also have the female consumer who’s seeking weight management solutions, the male consumer trying to maintain a good diet to stay healthy and the mum who just wants great nutrition for her kids.
That’s without mentioning the bakery industry, where our whey protein egg replacers have revolutionised manufacturing processes for many producers facing soaring egg prices. Earlier this year, we went a step further and introduced a range of natural improvers for bakers based on – you’ve guess it – dairy proteins.
Furthermore, there is the specialty market of clinical nutrition. Here, growth is being driven by the world’s ageing population, which stands to benefit greatly from a diet enhanced by high quality dairy proteins such as whey.
Gen Z consumers are thirsty for variety in beverages
31 May 2022
As Gen Z consumers gain disposable income, they are looking to quench their thirst with beverage brands that are clean, sustainable and socially responsible, according to a report from the global consumer trend forecaster WGSN.Read more
Tea flavour innovation in China unites tradition with modernity
13 Apr 2022
Chinese tea brands are innovating with new flavours, blends and formats, and even making a foray into food with tea-flavoured food and drink launches.Read more
Low- and no-alcohol beverages see significant growth globally
11 Apr 2022
Alcohol-free and low-alcohol beverages are helping drive growth for many alcohol manufacturers that have been struggling to adapt to the changing tastes of the market in recent years.Read more
Baby formula brands innovate with clean label launches
7 Apr 2022
Clean label baby food is receiving a significant amount of development, with two recent brands ByHeart and Bobbi launching formulations certified by the Clean Label Project with a Purity Award.Read more
Consumers seek ashwagandha-fueled relaxation in beverages
28 Mar 2022
Ashwagandha has been used in India for centuries, and it is only in recent years that consumers in the US and now Europe are realising its health benefits, with manufacturers starting to add this adaptogen to beverage formulations.Read more
A new brew: Ayurvedic coffee in India, adaptogenic coffee from Finland
10 Mar 2022
Coffee is probably one of the world’s most popular functional beverages, providing millions with their daily caffeine hit. However, some brands are taking its functional benefits further by adding in botanicals, vitamins, and other nutrients.Read more
Coca-Cola is spreading itself outside beverages to expand its market
28 Feb 2022
With 130 years of experience behind the brand Coca-Cola, it would be easy to imagine that the brand would be comfortably reliant on one of its 15 billion-dollar brands that make up the portfolio of one of the largest beverage companies in the world.Read more
Microdrink startup Waterdrop expands in US, looks to move global
24 Feb 2022
Australian beverage startup Waterdrop has raised €60 million ($70 million) in a Series B funding round led by Singapore-based investment firm Temasek. The startup, which makes microdrinks — water-soluble, sugar-free cubes packed with plant-b...Read more
Synthesising volatile aroma compounds to make alcohol-free beer taste better
18 Feb 2022
A Danish startup is using synthetic biology to produce the volatile aroma compounds that are lost when brewers make low- and no-alcohol beer.Read more
Can sugar-reducing tech revive falling fruit juice sales?
12 Feb 2022
Better Juice’s naturally sugar-reduced fruit juice will hit US supermarket shelves in spring 2022 thanks to a partnership with GEA. Could this turn around the long-term decline in fruit juice sales?Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation