Arjuna to feature Shoden at Hi Europe

22 Oct 2018

At Hi Europe 2018 (27-29 November, Frankfurt) Arjuna Natural will feature Shoden, which it describes as a potent, all-natural, bioactivity confirmed extract of ashwagandha (Withania somnifera).

Arjuna to feature Shoden at Hi Europe

At Hi Europe 2018 (27-29 November, Frankfurt) Arjuna Natural will feature Shoden, which it describes as a potent, all-natural, bioactivity confirmed extract of ashwagandha (Withania somnifera). Shoden contains ashwagandha extract standardised with 35% withanolide glycosides, a highly active component of ashwagandha. Shoden is manufactured from carefully selected shwagandha roots and leaves. Toxins are removed from the roots and leaves using a proprietary detoxification process that also removes other undesirable components and maintains withanolide glycosides at optimum levels.

Arjuna says it developed its Bioactive Ingredient Protection System (BIPS) proprietary safety technology to ensure optimal delivery of the bioactive components of ashwagandha. BIPS is a patented procedure in which all the active molecules are encapsulated in a shield to deliver them safely and at the desired potency. This process makes Shoden active even at a low dosage, the company claims.

Arjuna is supporting several ongoing clinical studies of Shoden that it says already have yielded promising results of the ingredient for alleviating depression, stress, and sleep disturbances, and for improving immunomodulation and production of testosterone.

Find out more about Arjuna Natural

Related news

Monterey Mushrooms gets EU approval for vitamin D-rich mushroom powder

Monterey Mushrooms gets EU approval for vitamin D-rich mushroom powder

16 Jun 2022

Monterey Mushrooms’ vitamin D-rich mushroom powder, produced using ultraviolet (UV) to boost the nutrient content, can be sold in the EU, following novel food approval from the European Food Safety Authority (EFSA).

Read more 
Demand for tapioca syrup as a sweetener surges

Demand for tapioca syrup as a sweetener surges

1 Jun 2022

Seen as a better-for-you, natural sweetener, tapioca syrup is growing in demand, particularly among consumers in Asia and North America.

Read more 
Nestlé launches fortified dairy drink in Pakistan to tackle micronutrient deficiencies

Nestlé launches fortified dairy drink in Pakistan to tackle micronutrient deficiencies

16 May 2022

Nestlé is targeting micronutrient deficiencies with Bunyard Iron+, a fortified dairy-based drink that provides a source of iron that it says is “three times more absorbed in the body when compared to existing available sources."

Read more 
Tea flavour innovation in China unites tradition with modernity

Tea flavour innovation in China unites tradition with modernity

13 Apr 2022

Chinese tea brands are innovating with new flavours, blends and formats, and even making a foray into food with tea-flavoured food and drink launches.

Read more 
China leads the global boom for probiotics

China leads the global boom for probiotics

30 Mar 2022

Probiotics are experiencing a boom in global demand - particularly in China - as consumers look for functional ingredients in food and drink products that can improve their health. 

Read more 
A new brew: Ayurvedic coffee in India, adaptogenic coffee from Finland

A new brew: Ayurvedic coffee in India, adaptogenic coffee from Finland

10 Mar 2022

Coffee is probably one of the world’s most popular functional beverages, providing millions with their daily caffeine hit. However, some brands are taking its functional benefits further by adding in botanicals, vitamins, and other nutrients.

Read more 
Plant proteins' next evolution: Lupin beans

Plant proteins' next evolution: Lupin beans

7 Mar 2022

Delivering on taste, texture and health benefits, lupin beans are emerging as a viable contender in the race to dominate the plant-based protein industry. We look at some innovative startups using this ingredient.

Read more 
Enhanced ingredients: Using biotech to create highly functional food

Enhanced ingredients: Using biotech to create highly functional food

4 Mar 2022

Through acquisitions, investments and internal R&D, ingredient companies are harnessing biotechnology to create healthier ingredients and more functional additives.

Read more 
Butter is Better: Keto is driving resurgence as a premium product

Butter is Better: Keto is driving resurgence as a premium product

11 Feb 2022

After years of being shunned as an ingredient, fat is back thanks in large part to the popularity of the keto diet. The market for keto products is growing steadily with the global value of this category forecast to reach $15.6 billion by 2027, accordi...

Read more 
‘Humanisation’ of pets creates opportunities in pet food

‘Humanisation’ of pets creates opportunities in pet food

9 Feb 2022

Clean label, natural, sustainable, luxury and plant-based: The ‘humanisation’ of pets means consumers want premium pet food, and a number of food manufacturers are entering the growing pet food sector to meet their demands.

Read more