Blake Lively creates nonalcoholic mixer line Betty Buzz13 Oct 2021
Actress Blake Lively released a line of nonalcoholic mixers called Betty Buzz. The mixers come in five flavors: Sparkling Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, Ginger Beer and Tonic Water. One bottle makes two cocktails or is an option for a nonalcoholic beverage, according to the brand.
Whether consumed by itself or added to spirits for a cocktail, these mixers are meant to appeal to consumers seeking clean ingredients in their products. The mixers are made with real juice and do not include artificial flavors, colors, or sweeteners and they are also non-GMO, and gluten free. Mixers are currently available on Betty Buzz’s website and in select U.S. retail locations.
Although the film star is testing the waters in the alcohol space, she doesn’t drink. Nevertheless, she is familiar with the space. Her husband Ryan Reynolds is the face of Aviation American Gin, a company which Diageo acquired last year for $610 million and in which he has an ownership stake.
Celebrities are steadily migrating into the alcohol category as a form of alternative investment. Bob Dylan launched a line of craft whiskeys called Heaven’s Door, Snoop Dogg has Indoggo gin, Bryan Cranston and Aaron Paul from the series “Breaking Bad” have Dos Hombres mezcal and Nick Jonas collaborated with John Varvatos to launch Villa One tequila. However, as more are more millennials are searching for a lower-alcohol alternative to these spirits – 66% of this group are looking to reduce their alcohol consumption, according to Nielsen – the nonalcoholic beverage space has heated up.
Lively’s release straddles these two red-hot categories and adds the third variable of clean label to the mix to create a cocktail that is likely to pique consumer interest. Plus, the brand is meant to elicit fun. “The bubbles and flavors feel like a buzz of joy," said Lively in a release.
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