Blake Lively creates nonalcoholic mixer line Betty Buzz13 Oct 2021
Actress Blake Lively released a line of nonalcoholic mixers called Betty Buzz. The mixers come in five flavors: Sparkling Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, Ginger Beer and Tonic Water. One bottle makes two cocktails or is an option for a nonalcoholic beverage, according to the brand.
Whether consumed by itself or added to spirits for a cocktail, these mixers are meant to appeal to consumers seeking clean ingredients in their products. The mixers are made with real juice and do not include artificial flavors, colors, or sweeteners and they are also non-GMO, and gluten free. Mixers are currently available on Betty Buzz’s website and in select U.S. retail locations.
Although the film star is testing the waters in the alcohol space, she doesn’t drink. Nevertheless, she is familiar with the space. Her husband Ryan Reynolds is the face of Aviation American Gin, a company which Diageo acquired last year for $610 million and in which he has an ownership stake.
Celebrities are steadily migrating into the alcohol category as a form of alternative investment. Bob Dylan launched a line of craft whiskeys called Heaven’s Door, Snoop Dogg has Indoggo gin, Bryan Cranston and Aaron Paul from the series “Breaking Bad” have Dos Hombres mezcal and Nick Jonas collaborated with John Varvatos to launch Villa One tequila. However, as more are more millennials are searching for a lower-alcohol alternative to these spirits – 66% of this group are looking to reduce their alcohol consumption, according to Nielsen – the nonalcoholic beverage space has heated up.
Lively’s release straddles these two red-hot categories and adds the third variable of clean label to the mix to create a cocktail that is likely to pique consumer interest. Plus, the brand is meant to elicit fun. “The bubbles and flavors feel like a buzz of joy," said Lively in a release.
Danone set to launch “dairy-like” segment
8 Oct 2021
To help close the gap between dairy drinkers and plant-based milk acolytes, dairy giant Danone is launching a plant-based “dairy-like” segment in January 2022. Initially, the new segment will launch with two beverages: Silk nextmilk and So Delicious Wo...Read more
Ripple closes $60M investment round, targets global expansion
6 Oct 2021
Animal-free, pea-protein-based dairy maker Ripple Foods raised $60 million in a Series E funding round led by Rage Capital, Ajax Strategies, and S2G Ventures, with backing from OurCrowd, GV, Prelude Ventures, Euclidean, Fall Line Capital, and Tao Capit...Read more
Coca-Cola earns highest marks for sustainable packaging
5 Oct 2021
A new report from the non-profit As You Sow found that among the 50 consumer-facing companies whose packaging sustainability was analyzed, only Coca-Cola earned a grade of B, which was the highest mark extended to any of the companies. Below Coca-Cola,...Read more
Goose Island UK launches hydroponic hops IPA
30 Sep 2021
Anheuser-Busch InBev-owned craft brewery Goose Island announced it is launching a session IPA in the U.K. called Hail Hydro. Brewed with hydroponically-grown hops, the beer is available in limited supply only on the Goose Island U.K. website.Read more
Campbell Soup bubbles into beer with limited time partnership
21 Sep 2021
Soup brand Campbell Soup brand Snyder’s of Hanover is partnering with Captain Lawrence Brewing to tap into the beer market with a brew that combines the flavors of the perennially popular bar snack pretzels with the New York brewery’s craft brews. The ...Read more
Autonomous human milk factory arrives in U.S.
20 Sep 2021
108Labs announced it will build a ‘Cellfacturing’ facility to produce the startup's cell cultured human milk. The factory will operate using a proprietary artificial intelligence platform to produce this cultivated milk at scale.Read more
Coca-Cola is world’s most valuable drink brand, but not fastest-growing
7 Sep 2021
After 129 years of making soda, Coca-Cola remains the world’s most valuable soft drink brand – reporting revenue that is 55% more than the No. 2 market leader, PepsiCo. Coca-Cola retained its ranking despite recording a 13% brand value decline to $33.2...Read more
UK’s Sleep Well milk aims to launch in Asia
3 Sep 2021
Functional milk brand Sleep Well, which uses the active ingredient valerian to promote good sleep, has made launching its products in Asia a priority. Already, the U.K.-based brand has confirmed to Beverage Daily that it will launch in convenience stor...Read more
Hard Mtn Dew to launch through a PepsiCo-Boston Beer partnership
27 Aug 2021
From a new partnership between Big Beer and Big Soda comes Hard Mtn Dew, a flavored malt beverage with 5% ABV. The alcoholic drink will be available to consumers beginning in early 2022.Read more
Evian launches enhanced sparkling water to combat energy slumps
24 Aug 2021
French water brand Evian is putting new energy into attracting consumers to its enhanced water line called evian+. The Evian product, which launched last spring, is enhanced with magnesium and zinc to help contribute to normal cognitive function and co...Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation