Drive demand by adding a boost of blue with blueberries

15 Aug 2022

Blueberries are an ingredient and flavour consumers recognize and demand. So why not add blueberries to your next innovation?

At the U.S. Highbush Blueberry Council (USHBC), we’ve been inspiring manufacturers and product developers with bold new blueberry applications for over 20 years, introducing the power of this small but mighty berry into every corner of the grocery store and across product categories. With a broad range of formats offering a variety of textures, colour intensities, and levels of natural sweetness, plus compelling functional health equities and top-notch consumer demand, blueberries are your key to truly cutting-edge innovation.

Drive demand by adding a boost of blue with blueberries
Images courtesy of U.S. Highbush Blueberry Council

Not only do blueberry purchasers continue to rank them as their number one favourite fruit (over strawberries and bananas!)1, but 80% of manufacturers agree that adding blueberries to their products provides consumers with perceived or additional health benefits.2 Plus, blueberries’ colour and flavour add to their popularity, with a majority of manufacturers surveyed citing that blueberries provided added value to their customers.

The health benefits of blueberries are a top purchase driver for consumers. Their immune boosting and antioxidant content are consistently identified as highly desirable benefits across global markets.3 A growing body of evidence suggests blueberries can be part of eating patterns to improve your health—from cardiovascular and brain health, to gut health and insulin response, especially as part of an overall healthy lifestyle. So, put the health benefits of blueberries to work on your packaging to drive interest and generate demand!

References:

  1. Blueberry Customer Segmentation, Winter 2020, Topline U&A Study Wave 2, Jan/Feb 2020.
  2. Blueberries in Food Manufacturing, August 2019 Report, Rose Research.
  3. Padilla, USHBC Global Opportunity Assessment, December 2020.

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