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Exploring the future of health and wellness retail at Vitafoods Europe

With retail-focussed content sessions, buyer networking, and finished product tasting sessions, this year’s Vitafoods Europe offers a not-to-be-missed opportunity for retailers to up their health and wellness game.

Held in Geneva, Switzerland from 14-16 May 2024, Vitafoods Europe is the only global event to cover the entire nutraceutical supply chain, making it a must-attend event for health and wellness buyers, distributors, retailers, and suppliers.

From its supplier-focused origins, the trade show has evolved to meet the changing needs of the nutraceutical industry and today offers a not-to-be-missed programme for retailers from Europe and around the world.

Over half of the event’s visitors are interested in finished products while 80% of retailers that attend say they do so to get direct access to finished products, according to proprietary research conducted by Informa Markets, the organiser of Vitafoods Europe.

Catering to the needs of health & wellness retailers

In 2024, attendees can enjoy the Finished Product Zone, dedicated exclusively to B2C products that is bigger than ever before, providing greater opportunities for both established and up-and-coming brands to connect with leading retailers and distributors.

For retailers interested in exploring the latest science-backed products, the New Products Zone provides an ideal opportunity to discover these products while at the Tasting Centre, visitors can sample the market's most recent offerings from nootropic drinks to nutritionally complete meal replacement bars, and from chewable adaptogens to effervescent tablets.

Leading manufacturers and retailers attend Vitafoods Europe each year – Nestlé, Mars, Holland & Barrett, and Wholefoods to name but a few – and this year will also feature, for the first time, a new Hosted Buyer’s Programme. This programme, designed specifically with buyers in mind, will connect decision-makers from key retailers and distributors with supplement sellers and manufacturers, making networking opportunities within the B2C space easier than ever before.

Keep one step ahead of your competitors with industry-changing insights

In addition to fostering valuable business connections and network opportunities, Vitafoods Europe offers a platform for the latest insights into industry-changing trends and market dynamics. The free-to-attend Vitafoods Europe conference will take place on the trade show floor and offers insights into the product innovations and consumer trends that are impacting the industry at the minute.

For retailers interested in future-proofing their businesses and keeping one step ahead of their competitions, the Future of Nutrition Summit, which takes place one day before the trade show opens on 13 May at the Marriott Hotel in Geneva, offers a unique glimpse into the future of the nutrition industry in five years’ time.

This year, the Summit will feature speakers from industry-disrupting scaleups such as Huel and Nuritas, as well as companies that have profoundly shaped the health and wellness retail landscape like Holland & Barrett.

Through panel discussions, presentations, and fireside chats, the summit will dive deep into three core innovation areas, providing insights for thought-leaders and C-Suite delegates across the nutraceutical supply chain:

• Future of health: These sessions will explore advances in diagnostics and research, including the intricacies of the microbiome, healthy ageing, epigenetics.
• Future of product development: This track will include sessions on the future consumer, how digital innovations are transforming the nutraceutical industry, and how artificial intelligence (AI) will guide future product discovery.
• Future of retail: This track will unravel the future of shopping, exploring the role of AI, augmented reality, and personalised e-commerce and helping retailers understand how they can tap into consumers’ wellness journeys.

To book your spot at Vitafoods Europe, click here.