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Fi Europe’s New Product Zone explores fresh possibilities with five natural ingredients

Fi Europe 2023's New Product Zone unveils five natural ingredients, each catering to the growing demand for clean products and embodying ethical and sustainable choices for today's conscious consumers.

Against the backdrop of a trend toward home-centric living—highlighted by Innova Market Insights, with 78% of global consumers favouring in-home snacking—these five ingredients not only align with clean label ideals but also respond to the evolving demands of consumers for snacks packed with natural ingredients. Harvesting fresh concepts for the market, these ingredients symbolise ethical and sustainable choices emerging from the heart of natural innovation.

Crafting vibrant food colours from nature

^{© Fi Europe 2023 | Steve Burden Photography}

California Natural Color introduces Pure Yellow Safflower, the latest addition to its crystal colour technology and colouring food portfolio. Available in crystal form, this safflower boasts exceptionally high colour concentration, is carrier-free, and aligns with clean label preferences, providing vibrant colour options for food applications.

Enhancing cheese-based products without melting salts

^{© Fi Europe 2023 | Steve Burden Photography}

EUROSERUM presents SICAMELT, a clean label solution eliminating the need for melting salts like polyphosphates. With emulsifying properties, this milk mineral concentrate enhances processed cheeses and cheese sauces. SICAMELT offers manufacturers a natural alternative, supporting clean label initiatives and maintaining product quality.

Organic vanilla infusion: A sustainable delight

^{© Fi Europe 2023 | Steve Burden Photography}

ROBERTET brings forth Organic Madagascar Vanilla infusion Fair For Life attested, sourced responsibly from the SAVA region. This vanilla infusion is a result of a fully vertical integrated supply chain and collaboration with Bourbon Natural Sourcing (BNS) NGO and trusted local partners, ensuring a sustainable and ethically sourced product.

Cannabis sativa seed extract for diverse applications

^{© Fi Europe 2023 | Steve Burden Photography}

Vidya Europe SAS introduces Vi-Hmp, a natural, organic cannabis sativa seed extract obtained through supercritical CO2 extraction. Ideal for both the human food and cosmetics industries, this extract's high content of active compounds offers a versatile and natural ingredient for various applications.

Stabilised brilliance for optimal vitamin C absorption

^{© Fi Europe 2023 | Steve Burden Photography}

Vidya Herbs Pvt. Ltd addresses the stability challenge of vitamin C in stomach acids with FIL Vitamin C. Utilising FIL technology, this product converts liposomes into a stabilised form of powdered liposomes. This approach enhances bioavailability and inhibits degradation in the stomach, overcoming challenges associated with traditional vitamin C formulations.