Heineken is now brewing its Sol beer with solar

25 Nov 2020

Heineken is one step closer to its goal of increasing the share of renewable energy in its beverage production to 70% by 2030 with the installation of 9,212 solar panels at its brewery in the Netherlands where it produces Sol beer.

Now the company’s beer that is brewed at its Zoeterwoude brewery uses electricity that is 100% powered by the sun, and it will be available in 50 markets worldwide with the phrase “Brewed with Solar Energy” on its packaging.

Heineken is now brewing its Sol beer with solar
Courtesy of Heineken

The solar power at the brewery not only powers the production of hops and grain into libations, but it also generates enough electricity to power about 300 homes for over a month. Heineken directs this energy into the public power grid for use by neighboring communities.

Sustainability is increasingly becoming a focus for companies that are looking to attract customers who are wielding their wallets to advance change in corporate environmental practices. According to Nielsen data, for 45% of customers, a company’s commitment to sustainability not just in words but in deeds can influence purchasing behavior – over two-thirds of consumers are even willing to pay more for a product that supports their environmental expectations.

This shift to shopping with the environment in mind has only gained steam in recent months as the pandemic has thrown the concept of health into the limelight. Kearney data from April show the pandemic has made almost half of consumers more concerned about the state of the environment and 11% of those surveyed say they have altered their purchases to focus more on environmental claims within the past year.

As a result, sustainability in the highly competitive food and beverage industry is no longer a luxury. With consumers looking to put their money where their mouth is, companies have found that adopting more sustainable business practices is both better for the bottom line as well as for the longevity of customer retention. Manufacturers adopting complete transparency were shown by Label Insight to build consumer loyalty rates of about 94%.

Sol beer is the latest brand to take a step in this direction, but even the brand’s parent company, Heineken, is professing to have sustainability “embedded” in its business through its Brewing a Better World program that aims to improve the business’s environmental footprint through six areas: protecting water resources, sourcing sustainability, advocating responsible consumption, promoting health and safety, growing with communities, and reducing CO₂ emissions. As the brewer edges toward more sustainable practices one beer at a time, consumers will likely be waiting with anticipation to see what the company's next investment in the environment will be.

Related news

PepsiCo doubles down on nonalcoholic cocktail mixers with Unmuddled

PepsiCo doubles down on nonalcoholic cocktail mixers with Unmuddled

8 Jul 2021

Legacy soda manufacturer PepsiCo is moving deeper into the non-alcoholic cocktail space with the announcement that it will debut a line of premium mixers called Unmuddled. The product line will be available beginning in September at Fresh Thyme and on ...

Read more 
Carbios technology creates first enzymatically recycled bottles

Carbios technology creates first enzymatically recycled bottles

6 Jul 2021

French biochemistry firm Carbios announced that, in partnership with a consortium of CPG manufacturers, it has produced the world’s first food-grade PET plastic bottles made entirely from enzymatically recycled plastic .

Read more 
Soonish debuts natural beer with gluten-free baking ingredients

Soonish debuts natural beer with gluten-free baking ingredients

29 Jun 2021

Los Angeles micro brewer Soonish now has a beer that is aiming to take the gluten-free beer space and transform it into the “natural beer” category. Soonish-Natural Beer is made using banana, millet, sorghum, and honey, but rather than resulting in a f...

Read more 
Dogfish Head releases oat-milk hazy IPA beer

Dogfish Head releases oat-milk hazy IPA beer

1 Jun 2021

It’s only been a few years that oat milk has been on grocery store shelves, but the plant-based milk alternative has made waves with its latest inroads being in the beer sector. In partnership with oat milk maker Elmhurst 1925, beer brand Dogfish Head ...

Read more 
Consumers prefer no rather than low-alcohol

Consumers prefer no rather than low-alcohol

10 May 2021

Beverage market analysis firm IWSR expects the no- and low-alcohol category to grow 31% by 2024, according to a new report that reviewed 10 key markets representing 75% of the global consumption of these beverages. The anaylzed markets were Australia, ...

Read more 
Startup Bevry takes first mover advantage in Indian oat milk category

Startup Bevry takes first mover advantage in Indian oat milk category

5 May 2021

Indian startup Bevry has developed its own oat milk formulation, which it is manufacturing and selling exclusively in India with the goal of becoming the “Oatly of India.” According to the company, it is the first brand to manufacture and sell an oat-b...

Read more 
Sugar tax in South Africa results in ‘positive changes’

Sugar tax in South Africa results in ‘positive changes’

23 Apr 2021

A study published in The Lancet found that following the 2018 implementation of a 10% tax on sugar-sweetened beverages in South Africa, the overall consumption of sugar from these beverages fell 35% from 16.25 grams per person daily to 10.63 grams per ...

Read more 
Danone Manifesto Ventures makes first UK-based investment

Danone Manifesto Ventures makes first UK-based investment

8 Apr 2021

Danone’s VC arm, Danone Manifesto Ventures (DMV) made its first investment in a UK-based business with its commitment to a £2.5m funding round for the healthy drinks brand Moju. Moju said the French Dairy giant’s minority investment in the company will...

Read more 
Topo Chico finally debuts its hard seltzer

Topo Chico finally debuts its hard seltzer

1 Apr 2021

Molson Coors Beverage Company, which is exclusively manufacturing Topo Chico Hard Seltzer through a brand authorization agreement with Coca-Cola, finally released the concept onto shelves on March 29 after announcing the development of the brand in Jul...

Read more 
Chobani enters into pilot program with PepsiCo

Chobani enters into pilot program with PepsiCo

30 Mar 2021

Greek yogurt maker Chobani recently entered into a distribution partnership with PepsiCo to sell its new yogurt drinks at convenience stores, colleges and universities in the northeastern part of the U.S. In the original report on this news, Bloomberg ...

Read more