Innova announces Top 10 Trends for 2019

14 Nov 2018

“Discovery: The Adventurous Consumer” leads the list of Innova Market Insights’ Top Ten Trends for 2019 which it will discuss in a webinar on November 21.

Innova announces Top 10 Trends for 2019

Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019, notes Innova Marketing Insights. The connected world, the company says, has led consumers of all ages to become more knowledgeable of other cultures, contributing to 35% growth of “discovery” claims, when comparing 2017 and 2016 new product launch numbers.

“Discovery: The Adventurous Consumer” leads the list of Innova Market Insights’ Top Ten Trends for 2019. The company continuously analyzes global developments in food and beverage launch activity and consumer research to highlight the trends most likely to impact the industry over the coming year and beyond.

Innova Market Insights’ top five trends for 2019 are:

1. Discovery: the Adventurous Consumer

The food and beverage industry is increasingly focusing on satisfying the adventurous consumer. Consumers are moving out of their comfort zones to explore bolder flavours and multisensory food experiences. There is a focus on heightened sensory delivery, often combined with an element of the unexpected.

2. The Plant Kingdom

The plant-based market shows no signs of slowing down. Companies and brands are greening up their portfolios to attract mainstream consumers who want to add more plant-based options into their diets. For many, going plant-based is about achieving a healthy and sustainable balance between meat and vegetables, rather than adopting an all-or-nothing way of eating.

3. Alternatives to All

As more consumers pay attention to health & sustainability, replacement foods and ingredients are on the rise. Health remains the number one reason to buy food alternatives, with one in two US consumers reporting that health is a reason for buying alternatives to bread, meat or dairy. The search for alternative proteins has resulted in a rising use of black beans, lentils, peas, rice, nuts & seeds, chickpea, and even insects, as protein ingredients for foods.

4. Green Appeal

The industry is increasingly committing to answering customer expectations around sustainability. This is driving corporate goals, as manufacturers commit to sustainable product and packaging development with a range of initiatives. This includes waste reduction through upcycled ingredients and post-consumer recycling, as well as improved biodegradability and new technology, such as compostable capsules and vegetable inks.

5. Snacking: the Definitive Occasion

For most consumers, snacking is a part of daily life and always has been. What is changing, however, is the way people think about snacking and what is considered a snack. Snacking is no longer the optional extra, but the definitive occasion. It is a central focus of innovation across all food and beverage categories, with 10% average annual growth of global food and beverage launches with a snacking claim over the past 5 years (CAGR 2013-2017).

The other top trends identified by Innova Market Insights are:

6. Eating for Me

7. A Fresh Look at Fiber

8. I Feel Good

9. Small Player Mindset

10. Connected to the Plate

The Top Ten Trends for 2019 will be presented by Innova Market Insights in a live webinar on November 21, 2018 at 4pm CET/10am EST.

Related news

Danone expands plant-based yogurt production

Danone expands plant-based yogurt production

11 Feb 2019

Danone North America has opened a new building at the company’s DuBois, Pennsylvania facility to increase production of its plant-based foods to meet growing consumer demand.

Read more 
Mintel looks at trends in yogurt

Mintel looks at trends in yogurt

7 Feb 2019

In a blog post, Amrin Walji, a Senior Innovation Analyst at Mintel who specialises in analysing trends driving product innovation and development across the food and drink industry, describes four global yogurt trends to look for in 2019.

Read more 
Ingredion extends Inside Idea Labs in EMEA to dairy

Ingredion extends Inside Idea Labs in EMEA to dairy

28 Jan 2019

Ingredion has extended its virtual lab, Inside Idea Labs in EMEA, to the dairy market, bringing its application expertise in dairy product formulation to its customers 24/7.

Read more 
Nestlé opens infant nutrition R&D centre

Nestlé opens infant nutrition R&D centre

28 Jan 2019

Nestlé has opened a research and development centre for maternal and infant nutrition in Limerick, Ireland.

The opening marks the completion of a three three-year construction program with an investment of €27 million.

Read more 
Yofix Probiotics launches dairy-free, soy-free yogurt alternative

Yofix Probiotics launches dairy-free, soy-free yogurt alternative

25 Jan 2019

Yofix Probiotics, the winner of PepsiCo’s European Nutrition Greenhouse Programme 2018, has launched its first dairy-free, soy-free yogurt alternative line with three fruit flavours.

Read more 
Mintel: India represents strong opportunity for milk

Mintel: India represents strong opportunity for milk

23 Jan 2019

India may be one of the largest milk producers globally, but the latest research from Mintel highlights strong opportunity to boost regular milk's health credentials.

Read more 
Valio gets China go-ahead for infant formula

Valio gets China go-ahead for infant formula

14 Jan 2019

Valio’s consumer-packaged infant formulas have received an export permit from the Chinese authorities. These new export permits allow Valio to export its powdered infant formulas to China.

Read more 
Arla intros 'optimized comfort' infant formula concept

Arla intros 'optimized comfort' infant formula concept

11 Jan 2019

Optimized comfort is at the heart of a new whey protein-based concept for infant formula developed by Arla Foods Ingredients which alters the amount and types of proteins in formula.

Read more 
FrieslandCampina acquires US speciality cheeses company

FrieslandCampina acquires US speciality cheeses company

31 Dec 2018

FrieslandCampina has acquired the activities of Best Cheese Corporation USA., importer and vendor of specialty cheeses in the United States.

Read more 
Mondelēz sells MEA cheese business to Arla

Mondelēz sells MEA cheese business to Arla

18 Dec 2018

Mondelēz International has announced that it has reached an agreement to sell its Kraft-branded Cheese Business in Middle East and Africa (MEA) to Arla Foods of Denmark.

Read more