Mondelēz expands Cocoa Life into Brazil

26 Oct 2018

Mondelēz International has announced the expansion of its global cocoa sustainability initiative, Cocoa Life, in Brazil. The company says that Cocoa Life aims to create empowered and thriving cocoa farming communities.

Mondelēz expands Cocoa Life into Brazil

Mondelēz International has announced the expansion of its global cocoa sustainability initiative, Cocoa Life, in Brazil. The company says that Cocoa Life aims to create empowered and thriving cocoa farming communities, by helping farmers to become more profitable and sustainable while safeguarding the future of chocolate. Around the world, Mondelēz claims that the initiative is already making progress in five key cocoa origin countries: Ghana, Côte d’Ivoire, Indonesia, India and Dominican Republic.

Mondelēz International has been supporting cocoa production in Brazil since 2014 and says it will build on this work, and on the learnings from other origins, to fully deploy the Cocoa Life program. In Pará, the company will invest around $200,000 per year over the next three years to empower cocoa farmers and to nurture thriving and independent cocoa communities. In Bahia, where farmers are said to face a myriad of challenges related to crop management, Cocoa Life is designed to provide guidance on the latest techniques in farm rejuvenation and good agricultural practices to improve yields and the quality of the cocoa produced as well as to mitigate environmental impact. The cocoa beans produced with Cocoa Life support will be part of the Mondelēz International supply chain network for its Lactachocolate portfolio.

“We are thrilled about adding Brazil to our Cocoa Life initiative. Brazil is not only a cocoa-growing country but it’s also an important chocolate manufacturing hub, home to one of our local heritage brands, Lacta, one of the country's favorites and top-selling chocolate brand," says Christine Montenegro McGrath, Chief of Sustainability & Well-being. “Cocoa Life has already made a significant impact in West African cocoa farming communities and we expect it will do the same in Brazil. In addition, the program will also look at contributing to the preservation of the Amazon rainforest and to the community development.”

The Cocoa Life launch in Brazil is the result of a collaboration with The Nature Conservancy (TNC) and its “Forest Cocoa” project, which was created to foster low-carbon family-based farming, generate social and economic benefits and engage farmers to commit to zero deforestation targets and an agroforestry-based restoration of degraded areas.

“The partnership with Cocoa Life brings a new perspective to expand our efforts. Indeed, the Pará region, which had one of the highest rates of deforestation in Brazil, has the potential to become an example of sustainable development and restoration in the Amazon Rainforest," says Rodrigo Freire, Vice Coordinator of Restoration for TNC in Brazil. “Over the past five years, we have supported the planting of 450 hectares of cocoa agroforestry-system in the Amazon, benefitting over 120 families in the São Félix do Xingu and Tucumã municipalities in southeastern Pará. Our goal is to reach 1,000 families in the next five years."

Read more Cocoa and Chocolate news

Related categories

Related news

Editor’s choice: Our roundup of the latest women’s health products around the world

Editor’s choice: Our roundup of the latest women’s health products around the world

2 Dec 2022

From botanicals to combat menopause symptoms to a hydration powder for mothers-to-be, here is our roundup of the most innovative new product launches within women’s health.

Read more 
The prize no brand wants to win: 2022’s most misleading products

The prize no brand wants to win: 2022’s most misleading products

28 Nov 2022

Food industry watchdog Foodwatch is asking consumers to vote for 2022’s most misleading product. A high-sugar vitamin water and “artisan” salad made with artificial additives are among the nominees.

Read more 
enduracarb®: A science-backed trehalose ingredient for athletic endurance

enduracarb®: A science-backed trehalose ingredient for athletic endurance

24 Nov 2022

enduracarb® is a science-backed, slow-acting carbohydrate that can power athletes’ performance. Produced using a high-purity production process, it is suitable for a wide variety of applications.

Read more 
China bans celebrity endorsement of health and formula foods

China bans celebrity endorsement of health and formula foods

22 Nov 2022

China is to ban celebrity endorsement or advertising of certain products, completely banning high profile figures with “lapsed morals” as the country attempts to drive society towards “core socialist values”.

Read more 
MicroThermics’ Formulators Guide to Process Selection for Plant-Based Beverages

MicroThermics’ Formulators Guide to Process Selection for Plant-Based Beverages

15 Nov 2022

Plant-based beverages & products are mainstream! Come to FIE booth 4D122 & read our whitepaper to see how processing in the lab at commercial HTST & UHT conditions gets you to market faster for less!

Read more 
PlantGuard™: Natural preservation solutions for clean-label products

PlantGuard™: Natural preservation solutions for clean-label products

11 Nov 2022

To respond to consumer demand for naturality and clean labels, Prinova has developed PlantGuard™, a 100% plant-based range which preserves the flavour, colour, and freshness of foods and beverages.

Read more 
Give your fermented protein drinks a clear head start

Give your fermented protein drinks a clear head start

10 Nov 2022

Fermented protein beverages are rising in popularity as more consumers make efforts to strengthen their health and wellbeing. Made for the ready-to-drink segment, products such as kombucha and drinking yoghurt are gaining traction as healthier alternat...

Read more 
Enjoy it all: DSM talks taste, texture and health in the run up to FiE 2022

Enjoy it all: DSM talks taste, texture and health in the run up to FiE 2022

10 Nov 2022

Enhancing plant-based applications in taste, texture and health, addressing trending health priorities and introducing efficiency improving technologies – don’t miss the chance to meet DSM at FiE.

Read more 
Zero-waste water purification system looks to unsettle bottled water industry

Zero-waste water purification system looks to unsettle bottled water industry

7 Nov 2022

The bottled water industry is facing stiff competition from a raft of startups looking to reduce water and plastic waste as demanded by today’s sustainable-conscious consumer.

Read more 
Superfood shots: Nigerian startup creates ginger-based drinks to boost health

Superfood shots: Nigerian startup creates ginger-based drinks to boost health

2 Nov 2022

Nigerian startup, Futurefood Tech makes ginger-based shots to boost health and wellbeing using all natural ingredients, herbs and spices such as black pepper, beetroot, and cayenne pepper that give a nutritional boost to the typically starch-heavy Nige...

Read more