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Nestlé launches GLP-1 Nutrition initiative

Nestlé Health Science has introduced GLP-1 Nutrition, an initiative to support consumers during their weight loss efforts, building on the recent launch of its Vital Pursuit product range. “Nutrition, science, and wellness must merge – not collide,” it says.

Nestlé Health Science has unveiled its new web platform, GLP-1 Nutrition. Its latest website aims to offer extensive nutritional guidance to individuals focused on managing their weight, including those using GLP-1 medications who may face specific nutritional obstacles.

“The launch of glp-1nutrition.com reflects Nestlé Health Science’s commitment to empowering healthier lives through nutrition,” a Nestlé spokesperson told Ingredients Network.

The GLP-1 Nutrition website caters to US consumers and is designed to provide comprehensive and personalised care for dietary needs. It offers customised products from brands like Garden of Life, Nature's Bounty and Boost. Through its new platform, the company aims to offer “a variety of scientifically-backed nutritional options created by our experts to complement an individual’s weight management journey”.

The new website offers professional nutrition advice, bundled products and convenient categories tailored to meet specific health and weight management needs. These categories cover elements of managing weight for people, particularly those using GLP-1 medications.

GLP-1 weight loss therapies

“The number of people on GLP-1 weight loss therapies is growing, and Nestlé Health Science is uniquely positioned to support their changing nutritional needs,” said Anna Mohl, CEO of Nestlé Health Science.

Behind Nestlé’s research and development (R&D) process is a focus on personalised nutrition and understanding consumer needs. “This tool is specifically designed to provide comprehensive nutrition information and support for individuals on their weight management journey, including those using semaglutides,” says Nestlé’s spokesperson.

GLP-1 Nutrition is designed to be a central resource for providing nutritional support to individuals embarking on a weight management journey, particularly those utilising GLP-1 therapy. It offers comprehensive nutrition information and a diverse range of products tailored to meet specific dietary requirements of people undergoing this treatment.

“Along with women's health and healthy ageing, GLP-1 companion products are a key solution that we're focusing on,” Mohl says.

Nutrition for GLP-1

Nestlé’s products, resources and tools are provided across different categories, including muscle preservation, gut health, micronutrient intake, hydration, skin and hair health, and weight rebound management after weight loss.

The new website strives to help preserve lean muscle mass. Despite supporting weight loss, GLP-1 therapy may lead to a loss in lean muscle mass from a decreased nutritional intake from a reduced appetite. Nestlé Health Science has products that promote muscle health and upkeep, designed to support lean muscle maintenance and building.

GLP-1 therapy may also impact gut health. The company offers various products to support gut health by providing dietary fibre supplements, probiotics and prebiotics to promote good digestive health and ease occasional bowel discomfort.

When undergoing GLP-1 therapy, ensuring sufficient micronutrient intake is vital, particularly if consumers experience a reduced appetite. Getting the proper balance of macronutrients, namely protein, carbohydrates, fats, fibre as well as essential vitamins and minerals is key. Nestlé Health Science’s range of vitamins and minerals are designed to help narrow nutritional gaps and promote overall health.

GLP-1 Nutrition is also designed to provide understanding on weight regain and weight management as well as information and guidance on staying hydrated and improving skin and hair health.

The platform will provide various categories and products, expert nutrition advice and also offer assistance with diet, lifestyle and supplement questions through a registered nutrition coach. It will also offer a community platform for individuals to share their experiences and support each other on their health journey. Nestlé advises all GLP-1 users to consult with their healthcare professionals about the appropriate nutrition for them.

Nestlé’s focus on GLP-1 nutrition

GLP-1 nutrition’s launch is Nestlé’s second GLP-1 launch in as many months. In May 2024, Nestlé released Vital Pursuit, a new range of foods designed to complement GLP-1 weight loss medications and cater to US consumers focused on managing their weight.

Nestlé's food brand, Vital Pursuit, aims to support the dietary needs of US consumers taking weight loss medication or actively focusing on weight management. The products are rich in protein, fibre and include key nutrients. Vital Pursuit will be available to US consumers by the fourth quarter of 2024.

Talking about the reason for the push behind nutrition, the company says: “We are committed to providing accessible, science based nutritional guidance to help consumers reach their nutritional goals and GLP-1 Nutrition support is an integral part of Nestlé's efforts to provide targeted nutritional solutions and empower individuals to lead healthier lives.”

“Overall, Nestlé Health Science believes that nutrition, science, and wellness must merge, not collide,” Nestlé’s spokesperson says.