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Consumer trends

Red yeast rice: Japan recalls supplements after investigation into deaths

Red yeast rice: Japan recalls supplements after investigation into deaths

25 Apr 2024

Red yeast rice supplements from Kobayashi Pharmaceutical were recalled over their potential link to kidney disease following five deaths and approximately 240 hospitalisations.

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Shifting global consumer sentiment drives non-plastic packaging innovation

Shifting global consumer sentiment drives non-plastic packaging innovation

24 Apr 2024

Consumer attitudes towards packaging are rapidly changing around the world, causing brands to respond with increasing claims of ‘eco-friendly packaging’.

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The eight global food trends shaping the future of dining

The eight global food trends shaping the future of dining

23 Apr 2024

Unilever’s Future Menu Trend 2024 report identifies the global food trends shaping the food service industry, providing insights into changing consumer preferences that could provide inspiration for packaged food and drink brands.

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Ultra-processed foods are the top concern among US consumers, study reveals

Ultra-processed foods are the top concern among US consumers, study reveals

15 Apr 2024

New data from HealthFocus International shows that ultra-processed foods (UPFs) are the number one food concern for US consumers, ahead of saturated fats and sugar.

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Spike in demand for collagen peptide driven by growing body of research

Spike in demand for collagen peptide driven by growing body of research

11 Apr 2024

Collagen peptide has become one of the leading beauty from within ingredients in recent years, underlined by its growing inclusion in a significant number of new supplement and functional food launches.

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‘Miffy eats the rainbow’: Tips to market fruit and vegetables to kids

‘Miffy eats the rainbow’: Tips to market fruit and vegetables to kids

25 Mar 2024

Using a playful and colourful approach with storytelling can encourage children to try new varieties of fruit and vegetables, according to an ongoing Wageningen University study called ‘Miffy eats the rainbow’.

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India’s mithai market develops new ingredient and flavour profiles

India’s mithai market develops new ingredient and flavour profiles

18 Mar 2024

Mithai is a hugely popular dessert and sweet snack in India and manufacturers are experimenting with unique ingredients, new flavour combinations, and healthier versions to capture new audiences.

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As Gen Z shies away from alcoholic drinks exotic flavours are the big draw

As Gen Z shies away from alcoholic drinks exotic flavours are the big draw

11 Mar 2024

With Gen Z drinkers proving to be the driving force behind the sober curious movement, we spoke to Bax Botanics, an artisanal distiller of zero-alcohol botanical beverages, to find out what appeals to its younger drinkers.

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Trust, comfort, convenience, and reframing ageing dominate in the US

Trust, comfort, convenience, and reframing ageing dominate in the US

8 Mar 2024

Clear communication, comfort choices, optimising eating occasions, and changing how we think about ageing are among North America’s top food and drink trends in 2024.

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Generation X consumers lean into vitamin-based products

Generation X consumers lean into vitamin-based products

5 Mar 2024

Aged between 44 and 60, Gen X consumers want agency over their health and wellness and are adopting a preventative approach using vitamins and supplements to promote healthy ageing.

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Pesticide residues in conventional baby food: A boost for organic?

Pesticide residues in conventional baby food: A boost for organic?

29 Feb 2024

Nearly four in 10 (38%) of conventional US baby food products contain pesticide residues, according to research that also found that the organic samples were pesticide-free. Could this be an opportunity for organic or ‘pesticide-free’ produce?

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Reviving childhood favourites: Healthier twists on classic snacks

Reviving childhood favourites: Healthier twists on classic snacks

20 Feb 2024

Consumers are increasingly leaning on brands for comfort and familiarity - a trend US-based brand Justin’s is tapping into. With its recent launch of Chocolate Candy Pieces, Justin’s is drawing on nostalgic marketing trends, while incorporating better-...

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