New Product Zone showcased the most innovative products at Fi Europe
15 Dec 2021Attendees of Fi Europe 2021 were able to discover an extensive selection of the most innovative products, showcased alongside insightful information at the New Product Zone.
Powered by Innova Market Insights, the New Product Zone showcased product innovations from leading industry players and provided them the perfect opportunity to give new ingredients the introduction to the market they deserved. A popular area for visitors and the press, over the last years this feature has become a trendsetting spot for the nutrition industry.

Meet some of the innovations showcased at the New Product Zone this December in Frankfurt.
Empro® E86 F30
Empro® E86 F30 from Emsland Group is a fine grade, highly soluble and neutral tasting pea protein isolate. This premium pea protein is especially suitable for plant-based dairy applications such as vegan ice cream, cheese and protein drinks and shakes. (Pea protein isolate >84% protein).
Magnesium Citrate Malate
Innovative Magnesium Citrate Malate for liquid Food Supplements Magnesium Citrate Malate by Dr. Paul Lohmann® is a fully reacted Mineral Salt and the smartest solution for highly concentrated RTD liquid food supplements in Europe. It is clear soluble and stable in solution.
No. 1 in Potato Starch and Potato Protein
Avebe’s potato starch and potato proteins encourage you to develop, reformulate and reduce costs as well as improve taste, texture, stability, and convenience of your food products. Make it clear, shiny, soft, creamy, crisp, or light. Avebe delivers solutions that resonate with manufacturers and consumers.
BeniCaros
BeniCaros from Nutrileads is a natural health ingredient enriched in Rhamnogalacturonan-I (RG-I), a unique patented fiber derived from upcycled carrot pomace. Just 0.3 g of BeniCaros a day has been clinically demonstrated to support a healthy immune system to be fit all year round. It’s designed for functional foods, beverages and supplements.
PRO-Digest Bowel Support
To help support consumers suffering from bowel issues, FrieslandCampina partnered with Lallemand Health Solutions to develop PRO-Digest Bowel Support. It combines the prebiotic BiotisTM GOS and the probiotic strain L. paracasei HA-196 for a complementary effect designed to improve the quality of life of adults with digestive issues.
Fortified protein water
45D from FrieslandCampina is a refreshing highly functional drink with multiple active ingredients, including Nutri Whey™ Isolate Clear and Biotis™ GOS. It’s low in calories and highly nutritious. FrieslandCampina Ingredients can partner with you all the way from concept to a wonderfully nutritious end product. From grass to glass!
Citrus fiber
Citrus fiber is a natural clean label ingredient delivering multiple functional and dietary benefits, obtained from depectinized citrus peels, a by-product of the pectin industry. This E-number-free solution from JRS Silvateam shows high water binding capacity and can replace conventional stabilizers, emulsifiers and thickening agents in a broad range of foods and beverages.
Infuso, the taste is in the oil
Infuso from Griffith Foods is a flavoured oil that delivers an impressive taste in a single step process with clean label benefits. It offers you a wealth of options to create multi flavour profiles allowing you to define your own flavour intensity. Suitable for various snack substrates to create new snacking experiences.
Curocaps
Curocaps by Inlabs are a drinkable food supplement in biodegradable Nespresso®- compatible capsules. The delicious drinks are associated with health in combination with enjoyment and fit seamlessly into your daily routine for a higher therapy adherence. The formulas are also available in private label.
EverPro Barley Protein Isolate & EverVita Barley Protein + Fibre
Meet the Evergrain Ingredients' most sustainable sources of protein and fibre – with zero sacrifice in taste or nutrition. This is the future of the plant-based market.
capZion - Capsanthin Softgels
capZion - Capsanthin softgels from Josh Naturals for Eye Health, clinically proven to :
1) Manages dry eye syndrome
2) Manages intraocular pressure (IOP)
3) Enhances blue light protection and improves macular pigment optical density (MPOD)
4) Relieves digital eye fatigue derived from excessive screen use and poor photostress recovery
SICAPRO 35 - WPC 35 with optimized amino acid profile
EUROSERUM’s new WPC 35 provides whey proteins with a high nutritional profile thanks to a fresh milk collection in France and a gentle process ensuring a reduced content in NPN and absence of GMP. SICAPRO 35 provides an optimized protein profile: bringing all essential amino-acids and a high level of tryptophan.
Milk Choco Crumb & Milk Crumb Blond
Crumb from Chocolat Frey is a mixture of milk, sugar and cocoa mass or cocoa butter. The mass is pasteurised, dried and then ground into a powder. It is predominantly used in chocolate production. Replacing milk powder with Crumb gives milk and white chocolate a unique creamy caramel note.
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