News
Attendees of Fi Europe 2021 were able to discover an extensive selection of the most innovative products, showcased alongside insightful information at the New Product Zone.
Powered by Innova Market Insights, the New Product Zone showcased product innovations from leading industry players and provided them the perfect opportunity to give new ingredients the introduction to the market they deserved. A popular area for visitors and the press, over the last years this feature has become a trendsetting spot for the nutrition industry.
Meet some of the innovations showcased at the New Product Zone this December in Frankfurt.

Empro® E86 F30
Empro® E86 F30 from Emsland Group is a fine grade, highly soluble and neutral tasting pea protein isolate. This premium pea protein is especially suitable for plant-based dairy applications such as vegan ice cream, cheese and protein drinks and shakes. (Pea protein isolate >84% protein).

Magnesium Citrate Malate
Innovative Magnesium Citrate Malate for liquid Food Supplements Magnesium Citrate Malate by Dr. Paul Lohmann® is a fully reacted Mineral Salt and the smartest solution for highly concentrated RTD liquid food supplements in Europe. It is clear soluble and stable in solution.

No. 1 in Potato Starch and Potato Protein
Avebe’s potato starch and potato proteins encourage you to develop, reformulate and reduce costs as well as improve taste, texture, stability, and convenience of your food products. Make it clear, shiny, soft, creamy, crisp, or light. Avebe delivers solutions that resonate with manufacturers and consumers.

BeniCaros
BeniCaros from Nutrileads is a natural health ingredient enriched in Rhamnogalacturonan-I (RG-I), a unique patented fiber derived from upcycled carrot pomace. Just 0.3 g of BeniCaros a day has been clinically demonstrated to support a healthy immune system to be fit all year round. It’s designed for functional foods, beverages and supplements.

PRO-Digest Bowel Support
To help support consumers suffering from bowel issues, FrieslandCampina partnered with Lallemand Health Solutions to develop PRO-Digest Bowel Support. It combines the prebiotic BiotisTM GOS and the probiotic strain L. paracasei HA-196 for a complementary effect designed to improve the quality of life of adults with digestive issues.

Fortified protein water
45D from FrieslandCampina is a refreshing highly functional drink with multiple active ingredients, including Nutri Whey™ Isolate Clear and Biotis™ GOS. It’s low in calories and highly nutritious. FrieslandCampina Ingredients can partner with you all the way from concept to a wonderfully nutritious end product. From grass to glass!

Citrus fiber
Citrus fiber is a natural clean label ingredient delivering multiple functional and dietary benefits, obtained from depectinized citrus peels, a by-product of the pectin industry. This E-number-free solution from JRS Silvateam shows high water binding capacity and can replace conventional stabilizers, emulsifiers and thickening agents in a broad range of foods and beverages.

Infuso, the taste is in the oil
Infuso from Griffith Foods is a flavoured oil that delivers an impressive taste in a single step process with clean label benefits. It offers you a wealth of options to create multi flavour profiles allowing you to define your own flavour intensity. Suitable for various snack substrates to create new snacking experiences.

Curocaps
Curocaps by Inlabs are a drinkable food supplement in biodegradable Nespresso®- compatible capsules. The delicious drinks are associated with health in combination with enjoyment and fit seamlessly into your daily routine for a higher therapy adherence. The formulas are also available in private label.

EverPro Barley Protein Isolate & EverVita Barley Protein + Fibre
Meet the Evergrain Ingredients' most sustainable sources of protein and fibre – with zero sacrifice in taste or nutrition. This is the future of the plant-based market.

capZion - Capsanthin Softgels
capZion - Capsanthin softgels from Josh Naturals for Eye Health, clinically proven to :
1) Manages dry eye syndrome
2) Manages intraocular pressure (IOP)
3) Enhances blue light protection and improves macular pigment optical density (MPOD)
4) Relieves digital eye fatigue derived from excessive screen use and poor photostress recovery

SICAPRO 35 - WPC 35 with optimized amino acid profile
EUROSERUM’s new WPC 35 provides whey proteins with a high nutritional profile thanks to a fresh milk collection in France and a gentle process ensuring a reduced content in NPN and absence of GMP. SICAPRO 35 provides an optimized protein profile: bringing all essential amino-acids and a high level of tryptophan.

Milk Choco Crumb & Milk Crumb Blond
Crumb from Chocolat Frey is a mixture of milk, sugar and cocoa mass or cocoa butter. The mass is pasteurised, dried and then ground into a powder. It is predominantly used in chocolate production. Replacing milk powder with Crumb gives milk and white chocolate a unique creamy caramel note.
9 Jan 2026
The Vitafoods portfolio of nutraceutical events is expanding, with Vitafoods Middle East and Africa launching in September 2026 in Dubai, United Arab Emirates.
Read more
6 Jan 2026
Major economic shifts and growing consumer uptake of GLP-1s and AI are shaping how – and what – people eat, according to a Euromonitor market analysis.
Read more
22 Dec 2025
Wielding clean-label positioning and fortification as marketing levers is a dangerous strategy, and brands would be better off explaining the hows and whys of the ingredients in their products, say experts.
Read more
3 Dec 2025
Food industry stakeholders celebrated as the winners of the Fi Europe Innovation Awards were announced at a ceremony in Paris.
Read more
27 Nov 2025
Alt protein startups are pivoting from consumer meat analogues to high-value B2B ingredients, driven by stronger investor interest, better margins, and clearer commercial pathways.
Read more
26 Sep 2025
Walmart’s third-party e-commerce platform, Marketplace, has witnessed extraordinary growth – but a need for more product diversity has prompted the retailer to recruit UK sellers.
Read more
29 May 2025
Four startups – Yomio Drops, PFx Biotech, Revobiom, and Favamole – took top prizes at this year’s Vitafoods Europe Startup Challenge awards.
Read more
30 Apr 2025
Asian and South American flavours are now key components on global menus, driven by a growing global appetite for culinary mashups.
Read more
14 Mar 2025
For too long, businesses have treated health and sustainability as separate agendas – but there is growing evidence to show diets that benefit human health can also enhance that of the planet, say experts.
Read more
29 Jan 2025
Entries are open for the inaugural Vitafoods Europe Innovation Awards, celebrating the ingredients, finished products, partnerships, and initiatives redefining the nutraceutical landscape.
Read more