Report: Global wine production is down despite rising export demand19 Nov 2021
Global wine production is forecast to hit near-record lows this year, according to the International Organisation of Vine and Wine (OIV). Production is 7% lower than the industry’s 20-year average and only slightly above the historically low production volume produced in 2017.
At the same time that the quantity of wine being produced globally is decreasing, demand from consumers is recovering from the pandemic and has well surpassed last year’s figures. Wine exports by volume increased 9% in the first 6 months of 2021, compared to 2020.
These findings mark 2021 as the third consecutive year in which wine production has been below-average. However, not all wine-producing regions were affected equally. Overall, it was the Northern Hemisphere where production suffered most dramatically. Italy, Spain and France, the world’s largest wine producers, all experienced sharp drops — 9%, 14% and 27% reductions in volume respectively — with France weathering the largest decline in production. These regions all experienced harsh weather, including late frosts, hail and mildew which shrunk each country’s production by a double-digit average.
Conversely, the Southern Hemisphere is forecast to be at the highest-ever production volume, according to OIV. Chilean wine volumes rose 30%, Australia increased 30%, Brazil was up 60%, Argentina climbed 16% and South Africa increased 7%. New Zealand was the only southern region where wine volumes retracted 19% due to extreme frost in the spring.
Outside of these two major hemisphere categorizations, the OIV projected U.S. wine production to rise 6%, and the body said that in China, “wine production is likely to continue the contraction that started in 2016.” The OIV did not report numbers for China due to a lack of data.
Despite an overall decrease in the amount of wine that will be available to consumers, demand has not slowed down.
“We still expect the global consumption to increase compared to 2020,” Pau Roca, the OIV’s director general said in a press conference reported by Reuters. The organization pointed to trade data for the first half of the year that showed volumes above pre-pandemic levels.
Part of this jump in demand is thanks to ecommerce; during the pandemic, Roca noted that the wine industry was able to execute a large-scale shift to online sales. “Globally, wine has 14% share of the beverage market, but has a 40% share of sales online, according to IWSR,” Roca said in the online press conference. Exports are up 4% in volume terms and 6% in value compared to 2019.
Even with these promising numbers, Reuters reported that the OIV is anticipating a decline in Chinese demand for wine, which could limit the rise in global consumption to 2%, compared with the 3% drop the industry saw in 2020.
Source Brewing brews a tribute to Beastie Boys with an IPA beer
10 Nov 2021
New Jersey-based Source Brewing is paying tribute to the legendary 90s group from its home state with the re-release of Intergalactic Imperial IPA. As a limited release last year, Intergalactic was one of the brewery's most popular creations, selling o...Read more
Coca-Cola acquires remaining stake in BodyArmor sports drinks
2 Nov 2021
Coca-Cola announced it is spending $5.6 billion to acquire the remaining 85% of the sports drink brand BodyArmor that it did not previously own. The Atlanta-based company initially took a 15% stake in BodyArmor in 2018.Read more
RTD alcohol market share to double by 2025
26 Oct 2021
Since 2018, volume sales of alcoholic ready-to-drink options have been growing more quickly than other major drink categories, according to new data from IWSR, a drinks market analyst firm.Read more
Grey Poupon introduces mustard wine, sells out in a day
19 Oct 2021
In early October, the well-known, Kraft Heinz-owned Dijon mustard brand Grey Poupon announced it would launch La Moutarde Vin, a white wine infused with Grey Poupon mustard seeds.Read more
Blake Lively creates nonalcoholic mixer line Betty Buzz
13 Oct 2021
Actress Blake Lively released a line of nonalcoholic mixers called Betty Buzz. The mixers come in five flavors: Sparkling Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, Ginger Beer and Tonic Water. One bottle makes two cocktails or is an opti...Read more
Danone set to launch “dairy-like” segment
8 Oct 2021
To help close the gap between dairy drinkers and plant-based milk acolytes, dairy giant Danone is launching a plant-based “dairy-like” segment in January 2022. Initially, the new segment will launch with two beverages: Silk nextmilk and So Delicious Wo...Read more
Ripple closes $60M investment round, targets global expansion
6 Oct 2021
Animal-free, pea-protein-based dairy maker Ripple Foods raised $60 million in a Series E funding round led by Rage Capital, Ajax Strategies, and S2G Ventures, with backing from OurCrowd, GV, Prelude Ventures, Euclidean, Fall Line Capital, and Tao Capit...Read more
Coca-Cola earns highest marks for sustainable packaging
5 Oct 2021
A new report from the non-profit As You Sow found that among the 50 consumer-facing companies whose packaging sustainability was analyzed, only Coca-Cola earned a grade of B, which was the highest mark extended to any of the companies. Below Coca-Cola,...Read more
Goose Island UK launches hydroponic hops IPA
30 Sep 2021
Anheuser-Busch InBev-owned craft brewery Goose Island announced it is launching a session IPA in the U.K. called Hail Hydro. Brewed with hydroponically-grown hops, the beer is available in limited supply only on the Goose Island U.K. website.Read more
Campbell Soup bubbles into beer with limited time partnership
21 Sep 2021
Soup brand Campbell Soup brand Snyder’s of Hanover is partnering with Captain Lawrence Brewing to tap into the beer market with a brew that combines the flavors of the perennially popular bar snack pretzels with the New York brewery’s craft brews. The ...Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation