News
Arla introduces new protein shot concept
6 Nov 2018A new concept from Arla Foods Ingredients will, the company claims, offer manufacturers the opportunity to create the first protein shot made exclusively with whey as a protein source.
A new concept from Arla Foods Ingredients will, the company claims, offer manufacturers the opportunity to create the first protein shot made exclusively with whey as a protein source. The ‘Protein Extreme’ concept packs 20g of high-quality whey protein into a convenient 100ml, low-calorie serving.
Anne Louise Friis, Sales Development Manager at Arla Foods Ingredients, said: “As our new concept demonstrates, it is possible to get a huge amount of high-quality whey protein into a small shot. There is currently a gap in the market for a protein shot made exclusively with whey, so this is a great opportunity for differentiation. Manufacturers who take advantage of it will be able to create ready-to-drink products that stand out from the competition and appeal to people on-the-go, as well as athletes.”Protein Extreme is made with Lacprodan HYDRO.365 – Arla Food Ingredients’ whey protein hydrolysate. Developed to meet the needs of athletes and gym-goers, it is said to help speed up muscle recovery after exercise due to its superior amino acid composition and fast absorption rate. It is also pH-flexible, allowing a range of application options, and UHT-stable, allowing easy production on a standard UHT line.Each 100ml (3.4oz) ready-to-drink serving contains only 98Kcal. Arla notes that Lacprodan HYDRO.365 provides four significant on-pack claim opportunities: high in protein, high in calcium, fat-free, and no added sugar.Related news
UK High Court allows Oatly to use 'milk' on packaging
17 Jan 2024
Oatly has scored a landmark victory in the use of the word milk after the UK High Court ruled against the country’s dairy industry and permitted the term to be used on packaging.
Read moreChobani expands drink presence with La Colombe acquisition
16 Jan 2024
Greek yoghurt giant Chobani has purchased US coffee brand La Colombe Coffee Roasters for $900 million, furthering its expansion into beverage categories like coffee, oat milk, creamer and ready-to-drink offerings.
Read morePepsiCo to reshape convenient foods portfolio with less sodium and more plant proteins
10 Jan 2024
PepsiCo has revealed details of two nutrition goals that look to reduce sodium and boost consumption of legumes, whole grains, and plant-based proteins as part of the multinational’s expanded convenient foods portfolio.
Read moreMeet the innovative ingredients showcased at Fi Europe’s New Product Zone
3 Jan 2024
The Food Ingredients category at Fi Europe’s New Product Zone featured 19 distinct and innovative products. From fermented delights to sustainable proteins, these ingredients are ready to make their mark in the market.
Read moreFi Europe’s New Product Zone elevates the nutrition of everyday indulgences
22 Dec 2023
At Fi Europe 2023's New Product Zone, eight health ingredients, each offering an enhanced nutritional profile of various products, were on display. These ingredients address the evolving needs of the food and beverage industry and cater to consumers se...
Read moreMyAir plans to expand personalised adaptogen products to UK
15 Dec 2023
After launches in Japan and the US, B2B personalised nutrition company MyAir is eyeing the UK market with its white-label functional food and drink products. “Taste is a must – but it's not enough,” says its CEO. “Food has become functional and persona...
Read moreAugmented technology is the gateway to new food experiences
13 Dec 2023
Harnessing augmented reality as a digital tool could offer consumers increasingly personalised food and beverage experiences, opening up new ways to see and taste products, according to a report by Canvas8 and Givaudan.
Read moreColombia introduces tax on ultra-processed foods
7 Dec 2023
In a bid to curb rates of obesity and other non-communicable disease, the Colombian government has introduced a tax on various ultra-processed food (UPF) and drink products.
Read moreSnack trends, ingredient claims, and plant-based perceptions: Highlights from Fi Europe 2023, part 1
7 Dec 2023
Value-led snacking, sustainability storytelling, and the importance of having a ‘star ingredient’: we asked consumer analysts and market experts at Fi Europe about the trends and innovations that are shaping the food industry.
Read moreConsumers want more plant-based meat without GM ingredients
28 Nov 2023
Plant-based meat has been a hot and popular category for several years, but not all North American shoppers are embracing vegetarian alternatives that contain genetically modified (GM) ingredients, according to the Non-GMO Project.
Read more