Arla introduces new protein shot concept

6 Nov 2018

A new concept from Arla Foods Ingredients will, the company claims, offer manufacturers the opportunity to create the first protein shot made exclusively with whey as a protein source.

Arla introduces new protein shot concept

A new concept from Arla Foods Ingredients will, the company claims, offer manufacturers the opportunity to create the first protein shot made exclusively with whey as a protein source. The ‘Protein Extreme’ concept packs 20g of high-quality whey protein into a convenient 100ml, low-calorie serving.

Anne Louise Friis, Sales Development Manager at Arla Foods Ingredients, said: “As our new concept demonstrates, it is possible to get a huge amount of high-quality whey protein into a small shot. There is currently a gap in the market for a protein shot made exclusively with whey, so this is a great opportunity for differentiation. Manufacturers who take advantage of it will be able to create ready-to-drink products that stand out from the competition and appeal to people on-the-go, as well as athletes.”

Protein Extreme is made with Lacprodan HYDRO.365 – Arla Food Ingredients’ whey protein hydrolysate. Developed to meet the needs of athletes and gym-goers, it is said to help speed up muscle recovery after exercise due to its superior amino acid composition and fast absorption rate. It is also pH-flexible, allowing a range of application options, and UHT-stable, allowing easy production on a standard UHT line.

Each 100ml (3.4oz) ready-to-drink serving contains only 98Kcal. Arla notes that Lacprodan HYDRO.365 provides four significant on-pack claim opportunities: high in protein, high in calcium, fat-free, and no added sugar.

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