Evian launches enhanced sparkling water to combat energy slumps

24 Aug 2021

French water brand Evian is putting new energy into attracting consumers to its enhanced water line called evian+. The Evian product, which launched last spring, is enhanced with magnesium and zinc to help contribute to normal cognitive function and comes in four flavors: Raspberry & Ginseng, Lime & Ginger, Grapefruit & Basil, and Cucumber & Mint.

Each of the flavors has zero sugars, zero sweeteners and zero calories. This sparkling beverage will become available in North American markets this week, and customers in New York City, Miami, Los Angeles, Boston, Tampa, Orlando and Jacksonville are eligible for a free six-pack sampler if they visit the brand’s website.

Evian launches enhanced sparkling water to combat energy slumps
Courtesy of Evian

Evian, which is owned by the Danone group, is a major player in the water space, which has been struggling in recent years as consumers drift toward more functional hydration options. In fact, the bottled water manufacturer has struggled with stagnant share prices in recent quarters, making this product launch also a big bet on its part.

As consumers search for more personalization in their packaged goods, bottled water has become a playing field crammed with big names, private label and startups. The space has become so hyper-competitive that other Big Food manufactures have buckled under the pressure. Nestlé sold its North American bottled water business this spring in favor of focusing on local mineral waters, premium brands and functional water.

Evian is already positioned as a premium brand, and through this latest product launch, it is leveraging the continued popularity of premiumization in the North American market. And with data from Mordor Intelligence showing Danone SA being the third-largest player in the functional water category and North America topping the list as the largest market for these products, it is no surprise that Danone is interested in investing further in the space.

It is also worth noting that this product release is coming at a time when the company is conducting a strategic review of its total portfolio in an effort to slim down its operations and compete more effectively within the overall food and beverage market.

However, it is clear that the French conglomerate is simultaneously taking different approaches as it works to keep its brands at the forefront of consumers' minds. One way in which Evian is positioning itself to be at the head of the pack is by continuing to commit to sustainability. Since 2017, the water brand has been carbon neutral in its production in the U.S. and Canada. Naturally, this newest addition to the portfolio will follow suit. Evian+ comes in aluminum cans to encourage recycling and to alleviate the continued pressure exerted by consumers surrounding the use of plastic.

Related news

Capri Sun adds monk fruit to US juice drinks to reduce sugar by 40%

Capri Sun adds monk fruit to US juice drinks to reduce sugar by 40%

15 Aug 2022

With parents increasingly focusing on reducing their children’s sugar intake, Kraft Heinz is using monk fruit to cut sugar in US Capri Sun products to deliver on both taste and health credentials.

Read more 
How plant-based milk brands can address taste and texture challenges

How plant-based milk brands can address taste and texture challenges

12 Aug 2022

Today’s consumers want plant-based milk products that mimic the desirable sensorial attributes of their non-dairy alternative counterparts. In response, brands and manufacturers are focusing on taste, texture, education and sustainability.

Read more 
Diageo unveils plans for €200 million carbon-neutral brewery in Ireland

Diageo unveils plans for €200 million carbon-neutral brewery in Ireland

1 Aug 2022

Diageo has unveiled plans for a €200 million carbon-neutral lager and ales brewery in Ireland – the country’s first.

Read more 
Shifting trends: Analysing the impact of high inflation in India

Shifting trends: Analysing the impact of high inflation in India

25 Jul 2022

Despite food and beverage categories in India feeling the pinch of increasing inflation, the overall outlook remains upbeat as governmental support steps in and evolving consumer purchasing patterns shape the sector.

Read more 
Gen Z consumers are thirsty for variety in beverages

Gen Z consumers are thirsty for variety in beverages

31 May 2022

As Gen Z consumers gain disposable income, they are looking to quench their thirst with beverage brands that are clean, sustainable and socially responsible, according to a report from the global consumer trend forecaster WGSN.

Read more 
Tea flavour innovation in China unites tradition with modernity

Tea flavour innovation in China unites tradition with modernity

13 Apr 2022

Chinese tea brands are innovating with new flavours, blends and formats, and even making a foray into food with tea-flavoured food and drink launches.

Read more 
Low- and no-alcohol beverages see significant growth globally

Low- and no-alcohol beverages see significant growth globally

11 Apr 2022

Alcohol-free and low-alcohol beverages are helping drive growth for many alcohol manufacturers that have been struggling to adapt to the changing tastes of the market in recent years.

Read more 
Brand licensing deals rise post-pandemic as consumers seek familiar and healthier products

Brand licensing deals rise post-pandemic as consumers seek familiar and healthier products

8 Apr 2022

Longer-term brand licensing deals between food companies have become more popular in recent times – a trend set to continue and flourish, partly thanks to the pandemic, licensing experts told Ingredients Network.

Read more 
Baby formula brands innovate with clean label launches

Baby formula brands innovate with clean label launches

7 Apr 2022

Clean label baby food is receiving a significant amount of development, with two recent brands ByHeart and Bobbi launching formulations certified by the Clean Label Project with a Purity Award.

Read more 
Consumers seek ashwagandha-fueled relaxation in beverages

Consumers seek ashwagandha-fueled relaxation in beverages

28 Mar 2022

Ashwagandha has been used in India for centuries, and it is only in recent years that consumers in the US and now Europe are realising its health benefits, with manufacturers starting to add this adaptogen to beverage formulations.

Read more