Food allergies affect 1 in 4 consumers, according to FARE3 Jul 2020
New research from FARE (Food Allergy Research & Education) found that 85 million Americans, or 1 in 4 people, avoid purchasing products with the top 9 allergens due to either personal allergies or allergies suffers that live in the same household.
The price tag associated with avoiding products that can have health consequences and subsequently relying on specialty, allergen-free items rings up at $19 billion annually. The top 9 allergens in the United States are milk, wheat, sesame, tree nuts, soy, fish, shellfish, peanuts, and sesame.
"For all 85 million Americans this can be expensive, but especially for lower-income families with food allergies, allergen avoidance can be prohibitive and crippling," said Lisa Gable, chief executive officer of FARE. Research from the allergy firm noted that those with food allergies pay 5% more per month than the average consumer.
While this additional expense can be a burden for some households, it also represents an opportunity for major manufacturers looking to capture more consumers by offering cost-friendly allergy-free solutions. According to FARE’s research, 53% of Americans find the current allergy labeling problematic and interfere with their daily lives; 71% spend three to five minutes reading each label for items they purchase.
Already, many companies have begun to sell allergy-free foods, albeit inadvertently in some cases. The free-from movement that was spurred by consumer interest in dairy-free and gluten-free products has continued to drive innovation for Big Food. Its rapid growth has also served to bring these allergy-foods into the mainstream. The free-from food market is anticipated to grow 4.84% through 2023, according to Mordor Intelligence.
Still, there remains the risk of cross-contamination in processing facilities, something that can pose an issue even for products labeled as allergy-free. To help families that are struggling to find foods that are safe to eat, FARE is proposing a universal label that indicates the presence, even unintentionally, of an allergen.
FARE reported that 32 million Americans are currently living with a potentially life-threatening food allergy. This is up from its 2013 estimate of 15 million people in the U.S. living with a food allergy which indicates that the prevalence of allergies is on the rise. The U.S. Centers for Disease Control and Prevention confirmed this data with a report that noted the prevalence of food allergies in children jumped 50% between 1997 and 2011. FARE reported that the number of food allergy consumers has grown a total of 4% over the past 20 years. Manufacturers that cater to these consumers are sure to win not only sales but brand loyalty.
Traffic light labels to become mandatory in UAE in under one year
1 Apr 2021
Packaged food manufacturers in the United Arab Emirates (UAE) are getting ready for a front-of-pack traffic light nutrition label, which will become mandatory in January next year.Read more
Imperfect Foods plans for net-zero carbon emissions by 2030
25 Mar 2021
Online grocer Imperfect Foods announced that by 2030, it will be a net-zero carbon company that has saved 1 billion pounds of food from waste. Successfully meeting this goal would put Imperfect Foods 10 years ahead of other major retailers striving for...Read more
Seven European countries advocate for Nutri-Score on packaging
23 Feb 2021
Out of the 40 countries that comprise Europe, seven have now joined forces to promote the use of the Nutri-Score system as the standard front-of-pack (FOP) labeling for products sold across the EU. Supporting countries include France, Belgium, Germany,...Read more
Unilever promises living wages to suppliers' employees
1 Feb 2021
In its effort to create a “more equitable and inclusive society” Unilever is committing to a new set of corporate goals, including ensuring that by 2030, all employees of suppliers that directly provide goods and services to earn a living wage or incom...Read more
Montanya Distillers goes plastic neutral
27 Jan 2021
Concerns about sustainability and package waste have driven manufacturers to look for alternatives to plastic. Montanya Distillers, a craft rum distillery and Certified B Corporation, is the latest participant in this movement, but the company has take...Read more
Europe looks to encourage insect consumption
18 Jan 2021
Mealworm burgers may soon be on the menu as the European Food Safety Authority recently approved yellow mealworms as safe for human consumption. This determination is expected to lead to EU-wide approval of the insect as fit for sale across the contine...Read more
USDA expands its definition of nitrates
15 Jan 2021
The Food Safety and Inspection Service of the US Department of Agriculture (USDA) will expand the definition of nitrates in May 2021 to prohibit products using any source of nitrates from using the statements “No Nitrate or Nitrite Added” and “Uncured....Read more
Belgium is officially declared free from African Swine Fever
14 Jan 2021
Belgium officially earned a new status from the World Organization of Animal Health confirming the country is free from African Swine Fever (ASF). This updated status is the first time since September 2018 that the country has officially been declared ...Read more
UK to continue exporting agricultural products to EU
8 Jan 2021
Despite the UK officially leaving the European Union, the island nation will still be able to continue exporting meat fish and dairy to the continent. Late last month, the Department for Environment, Food and Rural Affairs (Defra) granted the UK Third ...Read more
Singapore becomes first country to approve lab-grown meat
4 Jan 2021
The Singapore Food Agency, the city state’s regulatory body for food, approved San Francisco startup Eat Just’s cell-based meat chicken product, paving the way for its sale in the country.Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation