Food allergies affect 1 in 4 consumers, according to FARE

3 Jul 2020

New research from FARE (Food Allergy Research & Education) found that 85 million Americans, or 1 in 4 people, avoid purchasing products with the top 9 allergens due to either personal allergies or allergies suffers that live in the same household.

The price tag associated with avoiding products that can have health consequences and subsequently relying on specialty, allergen-free items rings up at $19 billion annually. The top 9 allergens in the United States are milk, wheat, sesame, tree nuts, soy, fish, shellfish, peanuts, and sesame.

Food allergies affect 1 in 4 consumers, according to FARE

"For all 85 million Americans this can be expensive, but especially for lower-income families with food allergies, allergen avoidance can be prohibitive and crippling," said Lisa Gable, chief executive officer of FARE. Research from the allergy firm noted that those with food allergies pay 5% more per month than the average consumer.

While this additional expense can be a burden for some households, it also represents an opportunity for major manufacturers looking to capture more consumers by offering cost-friendly allergy-free solutions. According to FARE’s research, 53% of Americans find the current allergy labeling problematic and interfere with their daily lives; 71% spend three to five minutes reading each label for items they purchase.

Already, many companies have begun to sell allergy-free foods, albeit inadvertently in some cases. The free-from movement that was spurred by consumer interest in dairy-free and gluten-free products has continued to drive innovation for Big Food. Its rapid growth has also served to bring these allergy-foods into the mainstream. The free-from food market is anticipated to grow 4.84% through 2023, according to Mordor Intelligence.

Still, there remains the risk of cross-contamination in processing facilities, something that can pose an issue even for products labeled as allergy-free. To help families that are struggling to find foods that are safe to eat, FARE is proposing a universal label that indicates the presence, even unintentionally, of an allergen.

FARE reported that 32 million Americans are currently living with a potentially life-threatening food allergy. This is up from its 2013 estimate of 15 million people in the U.S. living with a food allergy which indicates that the prevalence of allergies is on the rise. The U.S. Centers for Disease Control and Prevention confirmed this data with a report that noted the prevalence of food allergies in children jumped 50% between 1997 and 2011. FARE reported that the number of food allergy consumers has grown a total of 4% over the past 20 years. Manufacturers that cater to these consumers are sure to win not only sales but brand loyalty.

Related news

Blue Apron co-founder raises $10M to breed a superior chicken

Blue Apron co-founder raises $10M to breed a superior chicken

31 Jul 2020

For decades the American poultry breeding business has been dominated by Cobb and Aviagen. However, Cook Ventures, a new breeder focused on slow-growth, heirloom chickens, may give its two major competitors a run for their money.

Read more 
Following second quarter earnings report, Coca-Cola looks to drop more brands

Following second quarter earnings report, Coca-Cola looks to drop more brands

30 Jul 2020

After Coca-Cola announced the discontinuation of its Odwalla juice brand earlier this month, Coke's CEO James Quincey said during the company's second quarter earnings call that more of the CPG giant’s brands will be on the chopping block in the near f...

Read more 
Study: 2% of Brazil’s soybean farms are responsible for 62% of deforestation

Study: 2% of Brazil’s soybean farms are responsible for 62% of deforestation

29 Jul 2020

A new study published in the Journal of Science found that 20% of soy and 17% of beef imports into European from Brazil may be contaminated with illegal deforestation. Although a substantial figure, this deforestation is linked to a small number of far...

Read more 
Cyclospora cases plague U.S. lettuce industry

Cyclospora cases plague U.S. lettuce industry

27 Jul 2020

On June 20, retailers in nearly all the Midwestern states in the U.S. recalled bagged garden salad products that were linked to an outbreak of Cyclospora infections. As of July 22, the Centers for Disease Control and Prevention reported 641 cases acros...

Read more 
Anheuser-Busch releases Busch Light Apple beer

Anheuser-Busch releases Busch Light Apple beer

24 Jul 2020

It’s not yet fall, but Anheuser-Busch launched an apple-flavored lager under its Busch Light line. This is the first time in 65 years that the Busch Beer brand has released a flavored beer product, and it will be available for a limited time in select ...

Read more 
UK government invests £705 million to fund new border infrastructure and management

UK government invests £705 million to fund new border infrastructure and management

23 Jul 2020

The transition period for the UK out of the EU will end on January 1, 2021, and with it will come the end of a the single market and customs union. To prepare for the exit and maintain trading relations with the EU, the UK government is investing £705 ...

Read more 
Pasture-raised egg producer Vital Farms files for IPO

Pasture-raised egg producer Vital Farms files for IPO

22 Jul 2020

Pasture-raised egg company Vital Farms filed with the U.S. Securities and Exchange Commission (SEC) to raise up to $100 million in an initial public offering. The company plans to use the symbol VITL on the NASDAQ New York stock exchange.

Read more 
Analysts report Monster Beverage likely to enter hard seltzer segment

Analysts report Monster Beverage likely to enter hard seltzer segment

21 Jul 2020

Stifel analyst Mark Astrachan released a report stating that he expects energy drink giant Monster Beverage to enter both the hard seltzer space and the non-alcoholic sparkling water category.

Read more 
PepsiCo Egypt CEO feels bullish about regional growth: ‘The opportunities are huge’

PepsiCo Egypt CEO feels bullish about regional growth: ‘The opportunities are huge’

20 Jul 2020

PepsiCo recently announced a US$100m capital investments in Egypt, and its confidence in the country’s growth potential is unshaken even by coronavirus, says the CEO of PepsiCo Egypt.

Read more 
Uber agrees to buy Postmates for $2.65 billion

Uber agrees to buy Postmates for $2.65 billion

17 Jul 2020

Uber will expand its food delivery business with a $2.65 billion acquisition of the Postmates delivery service. The financial transaction will be done in an all-stock deal, putting the pressure on both companies to continue delivering growth and become...

Read more