Impossible Foods heads for school cafeterias17 May 2021
Impossible Foods will be “widely entering” school breakfast and lunch programs in the fall of 2021, the company announced in a release. This foray into the public school system was made possible following Impossible Foods’ acquisition of the Child Nutrition Label from the United States Department of Agriculture (USDA) in April.
Child Nutrition Labels are voluntary food crediting statements that determine how much a particular food contributes to federal meal pattern requirements for nutritionally balanced meals for children. These labels are used by schools that participate in federally-funded lunch programs, which Impossible Foods is now eligible for.
Already, the California company has begun to pilot the use of its plant-based protein in school districts in California, Washington and Oklahoma. In the program, participating schools are offering dishes on their menus, including Impossible street tacos, Impossible Frito pie and spaghetti with Impossible meat sauce. Furthermore, Food Navigator reported that the plant-based protein company has struck deals with private and charter schools across the U.S.
“Making Impossible products available everywhere people consume meat, which for kids often includes schools, is key to the mission of the company,” said Pat Brown, CEO and Founder of Impossible Foods in a statement.
Making its products available everywhere is a mission that the company is diligently working to fulfill. In recent months, Impossible Foods has put substantial effort toward its expansion efforts. Last July, the plant-based burger company announced it would be available in 2,100 Walmart stores across the country just days after it revealed its partnership with Trader Joe’s for nationwide retail sales. Between April and July of last year, the number of retail locations at which Impossible products were available expanded by eight times.
Stepping into the school lunch market gives the company yet another opportunity to dominate a distribution channel where plant-based meat has made little headway. Although 230 school districts in the U.S. are listed as Meatless Monday participants and processed meat has fallen out of favor with those planning school lunches, there have been few replacement solutions for the animal protein that has been taken off the menu. Should Impossible Foods expand its pilot program into full-fledged partnerships, there will be a large market into which to introduce its products. In the U.S. school served 5 billion lunches and 2.4 billion breakfasts in 2019, per USDA data.
While sizeable, selling to school districts to generate an additional revenue stream is only part of the appeal of entering school cafeterias. If Impossible Foods is able to introduce its products to children early, it has a chance to familiarize children with the flavor of its plant-based protein products and turn them into life-long consumers.
Eat Just looks to crack into the market with a $3B IPO
23 Jul 2021
Cultured protein maker Eat Just is targeting a $3 billion initial public offering in Q4 2021 or early in 2022, Forbes reported after receiving information from a leading investor in the plant-based egg producing company.Read more
ReGrained flour is inaugural recipient of Upcycled Food certification
7 Jul 2021
Upcycled food company ReGrained is the first company in the world to receive the new Upcycled Food Certification for its SuperGrain+ flour. This new certification is awarded by the Upcycled Food Association, which finalized its certification standards ...Read more
Europe intends to phase out caged farming by 2027
5 Jul 2021
A June 30 vote from the European Commission will end caged farming in the European Union. This initiative is part of the overarching Farm to Fork Strategy and was brought to the attention of the commission thanks to a citizen petition that was supporte...Read more
UAE looks to become global food tech hub
18 May 2021
The first phase of the United Arab Emirates’ new Food Tech Valley was launched on May 1, Gulf Business reported. This economic zone is focused on four main innovation clusters in the food tech space: agricultural technology, including bioengineering an...Read more
Brazil sets official definition of ‘whole grain’
10 May 2021
Products must contain at least 30% whole grain ingredients to use a whole grain claim in Brazil, under new rules.Read more
Protein companies to improve human health though tackling animal disease
30 Apr 2021
Cargill, Ausvet, Heifer International and the International Poultry Council (IPC) have formed a consortium sponsored by the United States Agency for International Development (USAID) to improve livestock management and combat the threat of zoonotic dis...Read more
Traffic light labels to become mandatory in UAE in under one year
1 Apr 2021
Packaged food manufacturers in the United Arab Emirates (UAE) are getting ready for a front-of-pack traffic light nutrition label, which will become mandatory in January next year.Read more
Imperfect Foods plans for net-zero carbon emissions by 2030
25 Mar 2021
Online grocer Imperfect Foods announced that by 2030, it will be a net-zero carbon company that has saved 1 billion pounds of food from waste. Successfully meeting this goal would put Imperfect Foods 10 years ahead of other major retailers striving for...Read more
Seven European countries advocate for Nutri-Score on packaging
23 Feb 2021
Out of the 40 countries that comprise Europe, seven have now joined forces to promote the use of the Nutri-Score system as the standard front-of-pack (FOP) labeling for products sold across the EU. Supporting countries include France, Belgium, Germany,...Read more
Unilever promises living wages to suppliers' employees
1 Feb 2021
In its effort to create a “more equitable and inclusive society” Unilever is committing to a new set of corporate goals, including ensuring that by 2030, all employees of suppliers that directly provide goods and services to earn a living wage or incom...Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation