India’s Avid Nutrilabs prepares to export functional coffee products24 Nov 2021
Functional instant coffee brand Jomo is forecasting demand for its product to grow by 10 times. In anticipation of that growth, the Avid Nutrilabs-owned company said it is preparing to distribute its product internationally. Next year, the company hopes to roll out its coffee in the UAE, Singapore and the U.S.
The new functional coffee targets stress with KSM-66 ashwagandha and immunity concerns through its use of Wellmune from the ingredients company Kerry.
Jomo first appeared in India this past April and has since sold 24,000 sachets of its instant coffee, Food Navigator reported. And this fast-growing brand is not the only one in Avid Nutrilabs’ portfolio. Launched in 2020, Avid Nutrilabs has already incorporated three brands under its portfolio where its instant coffee brand posting substantial growth, including a sports drink called Fitletic and a nutritional shake called Yosvita.
In addition to providing functional benefits, Jomo coffee also aligns itself with the better-for-you category through its use of Kerry's Wellmune natural immune-enhancing additive. The instant coffee is also formulated with low-fat milk, a low glycemic index sugar that is blended with stevia, and a proprietary blend of vitamins. Avid Nutrilabs sources its coffee beans from the Arakku Valley in India, which is known for its sustainable production of the caffeinated bean.
Beyond the expansion of its flagship beverage under the Jomo brand, Food Navigator reported that the company intends to expand its range of functional coffees as well as tap into the ready-to-drink coffee segment, which is still a nascent category in India.
Last year, Food Dive reported that Kerry intends for its ingredients to reach more than 2 billion people daily, and this partnership with Avid Nutrilabs expands the reach of this Irish ingredients company even further. Kerry, which said it is committed to expansion through partnership, will continue to work with Avid Nutrilabs on its range of functional beverages.
This partnership is not surprising when looking at the growing interest that Indian consumers have in healthy living. According to a survey done by Kerry, 50% of Indian consumers said they would buy products that have health benefits printed on packaging. Additionally, the survey found that 43% of consumers in India read labels to identify whether the claims being made have scientific backing. Wellmune has backing from 10 clinical studies that its yeast beta glucan supports strengthening immune systems.
Report: Global wine production is down despite rising export demand
19 Nov 2021
Global wine production is forecast to hit near-record lows this year, according to the International Organisation of Vine and Wine (OIV). Production is 7% lower than the industry’s 20-year average and only slightly above the historically low production...Read more
Source Brewing brews a tribute to Beastie Boys with an IPA beer
10 Nov 2021
New Jersey-based Source Brewing is paying tribute to the legendary 90s group from its home state with the re-release of Intergalactic Imperial IPA. As a limited release last year, Intergalactic was one of the brewery's most popular creations, selling o...Read more
Coca-Cola acquires remaining stake in BodyArmor sports drinks
2 Nov 2021
Coca-Cola announced it is spending $5.6 billion to acquire the remaining 85% of the sports drink brand BodyArmor that it did not previously own. The Atlanta-based company initially took a 15% stake in BodyArmor in 2018.Read more
RTD alcohol market share to double by 2025
26 Oct 2021
Since 2018, volume sales of alcoholic ready-to-drink options have been growing more quickly than other major drink categories, according to new data from IWSR, a drinks market analyst firm.Read more
Grey Poupon introduces mustard wine, sells out in a day
19 Oct 2021
In early October, the well-known, Kraft Heinz-owned Dijon mustard brand Grey Poupon announced it would launch La Moutarde Vin, a white wine infused with Grey Poupon mustard seeds.Read more
Blake Lively creates nonalcoholic mixer line Betty Buzz
13 Oct 2021
Actress Blake Lively released a line of nonalcoholic mixers called Betty Buzz. The mixers come in five flavors: Sparkling Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, Ginger Beer and Tonic Water. One bottle makes two cocktails or is an opti...Read more
Danone set to launch “dairy-like” segment
8 Oct 2021
To help close the gap between dairy drinkers and plant-based milk acolytes, dairy giant Danone is launching a plant-based “dairy-like” segment in January 2022. Initially, the new segment will launch with two beverages: Silk nextmilk and So Delicious Wo...Read more
Ripple closes $60M investment round, targets global expansion
6 Oct 2021
Animal-free, pea-protein-based dairy maker Ripple Foods raised $60 million in a Series E funding round led by Rage Capital, Ajax Strategies, and S2G Ventures, with backing from OurCrowd, GV, Prelude Ventures, Euclidean, Fall Line Capital, and Tao Capit...Read more
Coca-Cola earns highest marks for sustainable packaging
5 Oct 2021
A new report from the non-profit As You Sow found that among the 50 consumer-facing companies whose packaging sustainability was analyzed, only Coca-Cola earned a grade of B, which was the highest mark extended to any of the companies. Below Coca-Cola,...Read more
Goose Island UK launches hydroponic hops IPA
30 Sep 2021
Anheuser-Busch InBev-owned craft brewery Goose Island announced it is launching a session IPA in the U.K. called Hail Hydro. Brewed with hydroponically-grown hops, the beer is available in limited supply only on the Goose Island U.K. website.Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation