News

Kellogg looks to boost production with $45M investment

8 Sep 2021

Following a lackluster sales report in the compared to its peers last year, Kellogg is looking to readjust its long term strategy for its cereal business with a $45 million investment into its production over the next three years, according to a filing with the U.S. Securities and Exchange Commission on Sept. 3.

While this investment is subject to collective bargaining obligations and has not yet been finalized, Kellogg’s plan is intended to increase production capacity and offset cost inflation pressures that the company has faced in recent months.

Kellogg looks to boost production with $45M investment

As a part of the proposed long term restructuring plan, the company said it anticipates some job cuts, although it said that it does not foresee any facility closures. Food Navigator reported that the plant at the company's headquarters location will be one of the most affected with Kellogg confirming that more than 200 jobs will be cut over the next two years.

Kellogg is setting aside $4 million of the $45 million planned expenditures for employee-related costs such as severance and termination benefits.

It is not surprising that Kellogg is looking to alleviate some of the pressures associated with rising manufacturing costs through optimizing its supply chain to increase productivity. Across the food and beverage industry, there has been widespread inflation due to higher costs of raw materials, labor and freight to customers. At the same time, demand for CPG products rose 8.7% in the second quarter, the Consumer Brands Association reported.

While increased purchasing seems like a boon for manufacturers on the surface, the reality is that current supply chains are struggling to support consumer demand. Part of the reason for this scramble is the lack of labor. Even as wages have risen for manufacturing employees, only a fraction of the open positions have been filled in recent months. The result is that the CPG industry is facing a labor crisis.

Kellogg’s consolidation of its production could be an effective response to this by bringing those employees it does have together thereby reducing the number of points in the supply chain while helping increase overall production at the facilities it chooses to invest in.

Related news

EU Breakfast Directive: What food brands must do before June deadline

EU Breakfast Directive: What food brands must do before June deadline

20 Apr 2026

Honey origin labelling, higher fruit content for jams, and new categories for reduced-sugar juices: What must brands do to comply with the EU Breakfast Directive?

Read more 
Dog food brand shakes up sector with ‘human-quality’ meat

Dog food brand shakes up sector with ‘human-quality’ meat

17 Apr 2026

UK pet food startup Years designs its premium meals based on a dog’s breed, life stage, and health, using wholefood recipes and clear plastic packaging.

Read more 
Emissions-reduction technologies can help brands hit green goals

Emissions-reduction technologies can help brands hit green goals

14 Apr 2026

Emissions-reduction technologies can help global manufacturers lower their environmental impact while increasing operational efficiency and making savings.

Read more 
Securing sweetness in bakery, without the sweetener effect

Securing sweetness in bakery, without the sweetener effect

13 Apr 2026

EFSA has confirmed sucralose cannot be used in most bakery applications. So, which sweeteners can manufacturers of healthy indulgent baked goods use?

Read more 
The rise of CPG disruptor brands

The rise of CPG disruptor brands

9 Apr 2026

Bold, relevant, and agile disruptor brands, such as Olly and Poppi are reshaping consumer packaged goods (CPG) and driving growth in stagnant areas – reframing everything about the categories they are showing up in, say experts.

Read more 
Rising automation requires clear risk management strategy

Rising automation requires clear risk management strategy

6 Apr 2026

Automation is helping manufacturers reduce bottlenecks but it also comes with risks. Successful brands will have clear risk management strategies.

Read more 
Danone calls for unified definition of ‘healthy’

Danone calls for unified definition of ‘healthy’

1 Apr 2026

Danone is calling on government and industry stakeholders to develop a unified definition of “healthy” in order to reduce consumer confusion and encourage reformulation.

Read more 
Oatly loses legal battle over ‘Post milk generation’ claim

Oatly loses legal battle over ‘Post milk generation’ claim

26 Mar 2026

Oatly has lost a long legal battle with the UK dairy industry and cannot use the term “Post milk generation” in its marketing.

Read more 
FDA broadens scope for ‘no artificial colours’ claim

FDA broadens scope for ‘no artificial colours’ claim

23 Mar 2026

US food brands can now make a “no artificial colours” claim when using petroleum-free colours – even if the colourings they do use are manufactured synthetically.

Read more 
EU to ban 31 meat names for plant-based foods

EU to ban 31 meat names for plant-based foods

19 Mar 2026

The EU looks set to ban 31 animal-associated names for plant-based products – but common terms such as burger, sausage, and nuggets will remain permitted.

Read more