News
Siniora Foods plans multi-million-dollar food manufacturing plant in Saudi Arabia
14 Jan 2025Food processing company Siniora Foods builds upon its expansion efforts with a new food manufacturing facility in the burgeoning Saudi Arabian market.
According to media reports, Siniora Foods confirmed at Saudi HORECA 2024 that it will build a new multi-million-dollar food manufacturing facility in Jeddah, Saudi Arabia.

With an investment of 150 million Saudi Riyal ($40 million), Siniora Foods plans to construct its new food manufacturing plant in the West Asian country, as reported in the Saudi Arabian financial news portal argaam.
A new plant for new growth opportunities
Headquartered in Jerusalem, Israel, Siniora Foods has a presence in multiple markets, including Jordan, Palestine, Dubai, Turkey, and Saudi Arabia.
Taking place between 24th and 26th November, Saudi HORECA 2024 is a large-scale food, beverage and hospitality exhibition. The 2023 event saw 350 companies exhibit, representing 20,000 brands. The event’s post-show report announced around 3.1 billion Saudi Riyal ($827 million) in business deals were signed during the exhibition.
Exhibitors and brands from the food products and frozen food industry make up the biggest presence at the event, accounting for 18% of attendees, followed by kitchen, equipment and coffee machines at 13% and bakery, sweets and chocolate companies at 11%.
Siniora Foods was one of the frozen food companies showcasing its brand and products. The company has a retail and business-to-business catering presence in cold cuts, frozen, and plant-based spaces, and it operates in the canned goods retail sector.
The company’s new production plant will develop its existing cold-cuts and frozen foods business, a move designed to expand Siniora Food’s presence in Saudi Arabia and grow its business worldwide. The company will centre production on ‘Made in Saudi Arabia’ products to gain competitive market traction in the local market, as the country seeks to build its domestic product appeal with frozen food, meat, and plant-based-buying consumers.
Siniora Foods owns multiple brands, including its long-standing 100-year-old brand Siniora, luncheon meat producer Unium, delicatessen-led brand Polonez, premium cold cut meat producer Almasa and plant-based brand Badeel. Known for its plant-based product range, Siniora Food said its Badeel brand is the Middle East’s first certified vegan, gluten-free and soy-free meat alternative name.
Growing Saudi Arabia’s food scene
In 2024, Saudi Arabia’s food sector is valued at $55 billion. The bread and cereal space generates the largest revenue share, almost a fifth, with a market volume of $10.1 billion. Between 2024 and 2029, the market is expected to increase by a compound annual growth rate (CAGR) of 3.99%. Currently, the country’s online food sector accounts for just 1.4% of revenue, offering growth opportunities for brands looking to expand via e-commerce channels.
Amid its push for localisation in the food sector, the Saudi Authority for Industrial Cities and Technology Zones (MODON) reportedly confirmed the number of food factories it operates has reached 1,300 across 36 cities. In addition, in recent years, the growth of food industry companies in Saudi Arabia has increased by more than 31%.
In September, global food and drink giant Nestlé announced it had signed an agreement with MODON to build its first manufacturing facility in Saudi Arabia, receiving an investment of 270 million Saudi Riyal ($72 million).
Saudi Arabia opened a tender to develop a fish farm on its northern Gulf coast as part of a $5 billion project to increase its food security. The tender comes after Saudi Arabia is reported to have undertaken 18 aquaculture projects in the first half of 2024.
Earlier in the year, in May, a unit of the country’s wealth fund, the Public Investment Fund (PIF), got the go-ahead to launch Saudi Arabia’s first coffee production facility.
‘Made in Saudi Arabia’ products
The Saudi Export Development Authority (Saudi Exports) launched the National Industrial Development and Logistics Program (NIDLP) initiative and the ‘Made in Saudi Arabia’ food programme in 2021. The programme seeks to elevate local businesses’ presence and support their growth by encouraging consumers to buy locally made products. In addition to developing Saudi Arabia's domestic market, the programme also strives to help Saudi Arabia increase its exports to priority markets.
The Made in Saudi programme sees food companies collaborate under one unified brand to deliver significant opportunities for businesses like Siniora Foods to grow and promote their brands and products in Saudi Arabia, its existing markets in Asia and the wider globe.
Under the programme, brands will display the Made in Saudi logo to help meet their vision of making the country’s products the preferred choice among consumers. The programme is underpinned by its mission to provide a unique and consistent experience for its programme members and build a trusted brand that drives demand for Saudi Arabian foods.
“The Made in Saudi program is a celebration of the technical innovation, creative talent, and business acumen that flows through our Kingdom,” Bandar bin Ibrahim Alkhorayef, Minister of Industry and Mineral Resources, said on the programme.
Related news

HyFun Foods team up with Woolworths to expand frozen foods
13 Jan 2025
Ready-to-eat frozen food provider HyFun Foods partners with multinational retail giant Woolworths to move the premiumisation of frozen foods further into mainstream food aisles.
Read more
California companies required to disclose heavy metal content in baby food
10 Jan 2025
As of January 2025, baby food manufacturers selling in California must disclose test results for four heavy metals – arsenic, lead, cadmium, and mercury – via an on-pack QR code.
Read more
FDA reviews red food colour additive, Red No.3
9 Jan 2025
Amid considerations to tighten regulations around artificial ingredients, the US Food and Drug Administration (FDA) is exploring a potential ban on particular type of red food dye.
Read more
Is meat consumption a barrier to China’s GHG emission-lowering potential?
8 Jan 2025
New research by the global industry community Food and Land Use Coalition (FOLU) finds that adopting healthy diets could halve the amount of greenhouse gas (GHG) emissions in China from the country’s agricultural sector by 2050.
Read more
Japanese study points to risk of excessive nutritional fortification
31 Dec 2024
Fortified foods and supplements are mainly beneficial but there is a small risk of over-supplementation – particularly for vitamin B6, a Japanese study has concluded.
Read more
Is it time for a global definition of whole grain?
30 Dec 2024
Amid a lack of harmonisation, the European Food Information Council (EUFIC) is calling for a global definition of the term whole grain to end consumer confusion.
Read more
Coca-Cola waters down environmental targets on packaging, sustainable sourcing
24 Dec 2024
The Coca-Cola Company has changed its targets relating to water, packaging, climate, and agriculture, drawing fire from campaigners.
Read more
How US soy exports shape Southeast Asian food
19 Dec 2024
As Southeast Asia and the US mark 20 years of trade, trends in soy, especially plant-based preferences, signal increasing demand for high-quality protein sources.
Read more
Rapidly expanding pet ownership in Asia fuels demand for pet vitamins and science-backed nutrition
10 Dec 2024
Pet ownership rates have exploded across Asia in recent years. China is leading the way, with predominantly young, urban, female pet owners driving the latest pet food and supplements trends.
Read more
South Korea launches campaign to correct mistranslated food
6 Dec 2024
The Seoul city government has created a new campaign to promote standardised foreign-language names for Korean food to overcome translation errors.
Read more