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Researchers found that for some UK food manufacturers, swapping 10% or less of product lines could deliver more than 50% of potential nutritional quality or sustainability gains.
Researchers at the University of Oxford studied the product lines of 44 major UK food and drink manufacturers and found that by changing 10% or less of their product lines, 12 could achieve over 50% of their potential sustainability gains and 17 could reach 50% of their potential nutritional gains.

At a glance:
In the study, published in Nature Food, researchers used product and sales data from 2019 for more than 15,000 products and scored them on nutritional and environmental impact per 100 grams.
To determine the nutritional quality of products, the team used the UK’s nutrient profiling model – a model used by the government to classify foods and drinks based on their nutritional composition. For environmental impact, the researchers created a composite score based on four measures: greenhouse gas emissions, land use, water use, and eutrophication (nutrient buildup in a body of water).
Swaps, in the study, referred to replacing a product with a similar, but higher-scoring one within a manufacturer's range. As an example, the researchers pointed to swapping a Haribo gummy for another “more sustainable and nutritious gum confectionery”.
The worst-scoring items were replaced with median-scoring products in the same category; therefore, the gains came from swaps already in a manufacturer's portfolio.
The authors found considerable variation in nutritional quality and environmental impacts across manufacturers, and while overall gains were modest, for some manufacturers, the potential gains were large. For example, the same swaps could lower the environmental impact scores by 5% for 27 companies, but over 20% for five of them.
While swaps such as these would make an impact, the authors concluded they were “small compared with the changes we need to meet corporate, governmental, and societal targets”.
Co-author Dr Michael Clark, associate professor of sustainable food solutions at Oxford’s Smith School of Enterprise and Environment, in written answers prepared with co-authors Eleanor Hammond, research assistant, and Lauren Bandy, post-doc researcher, said that the swaps were a conservative approach.
“In reality, a manufacturer could actually be more ambitious and improve their worst-scoring products to become much better than their own medium-scoring products,” Clark told Ingredients Network.
“Another option for manufacturers is to introduce entirely new food products into their portfolio that are both nutritious and sustainable, thus improving their overall portfolio nutritional and environmental performance beyond what we simulated with our conservative assumption; the scope for improvement through this option is not limited by the size of a manufacturer’s current product range,” he added.
“Categories with largest potential gains are those that have a variety of products with large differences in their nutrition and environmental impact, because this means that changing only a small proportion of the worst-performing products can deliver considerable gains,” Clark said.
As a category example, Clark pointed to processed meat.
“Changing a small proportion of the worst-performing products for both nutrition and sustainability – for example, red meat products that are high in salt and saturated fat – would deliver considerable gains because other meat products can have considerably better nutrition and environment scores,” he explained.
In this case, a red meat product could be replaced by a low-salt and low-saturated fat poultry-based product.
“Other categories with large differences in impacts between products included confectionery and ready meals,” Clark added.
In the paper, the food manufacturer Princes had one of the highest average environmental impacts because its ready meals almost all contained meat, while Heinz, on average, had a more sustainable ready meal product line as its meals contained both more sustainable (spaghetti with tomato sauce) and less sustainable (beef lasagne) options.
“Previous research has shown that there is often a correlation between nutrition and environment, where more nutritious products are often more sustainable,” Clark said. “Some of the most unsustainable products are also some of the least nutritious – one good example is processed red meat products (or products that contain large amounts of processed red meats).”
Clark explained that while sustainability and health often go hand-in-hand, the two aren’t always aligned in certain categories.
“Many products are sustainable but not nutritious (for example, sugary beverages) or are nutritious but less sustainable (for example, certain types of fish),” he said.
Two UK retailer brands, Tesco and Sainsbury’s, made up almost one third (28.9%) of the sales value in the study, and had among the largest scope to improve both the nutritional and environmental components of their products.
Clark said this was the case because the supermarkets’ own-label ranges contained a wide variety of products with a wide variety of nutritional and environmental scores.
“This variation in scores between products means that supermarkets (as manufacturers of their own-label ranges) have higher capacity to swap a 'worse' product for an 'average' or even 'better' product in ways that other manufacturers with narrower product ranges may not,” he said.
Companies can score their own ranges against nutritional and environmental criteria, and many already are, according to Clark.
“More broadly, the UK government recently stated that they are considering mandatory reporting on the healthiness of the portfolios of food and beverage businesses through the Healthy Food Standards policy,” he said.
At the time of publication of this article, the UK government has yet to set out a timetable.
On the environmental front, the UK government considered environmental labelling of food products in 2022.
“If both of these are formalised into law, then UK corporations will have to have the information needed to do this combined nutrition and environmental analysis,” Clark added.
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