News
ProVeg UK celebrates World Plant Milk Day
22 Aug 2018Today is World Plant Milk Day, notes food awareness organisation ProVeg UK - a day that it says marks the fact that millions of people across the world are turning away from dairy and towards plant-based alternatives.
Today is World Plant Milk Day, notes food awareness organisation ProVeg UK - a day that it says marks the fact that millions of people across the world are turning away from dairy and towards plant-based alternatives.
It is, the organisation notes, thought that the dairy alternatives industry is set to top $35 billion by 2024, up from $8.2 billion in 2014, with over 58% of people in the US now using or having tried plant milks. Meanwhile, tit says, here are now fewer than 9,500 dairy farms in the UK compared with 13,000 a decade ago; predictions suggest there will only be around 5,000 by 2025.This, according to ProVeg UK, demonstrates a significant market trend away from dairy and towards plant-based milks, representing one of the biggest global dietary shifts ever.“Never before have we seen people across the world transition so quickly from one foodstuff to its alternatives in this way. People are fast realising that plant milks outweigh dairy in terms of benefits for personal health, animal welfare and the environment,” said Zephie Begolo, Head of Campaigns for ProVeg UK.The plant milks market, which was predicted to surpass $16 billion this year alone, is said to be booming thanks to a rapid increase in plant-based alternatives that are flooding the market.“Consumers can now buy a huge variety of plant milks and dairy alternatives and they are more readily available than ever. And with big supermarkets, high street chains, retailers and food outlets buying into the trend, it seems it is unstoppable,” Begolo added.ProVeg UK says that brands, cafes and restaurants across the UK including Kellogg’s, Bella Italia, Handmade Burger Co, Pret a Manger and Starbucks are set to join the campaign with special promotions on their dairy-free food and beverages on or around World Plant Milk Day. Consumers are advised to watch this space to see what will be on offer.World Plant Milk Day was founded by ProVeg UK and Plant Based News in 2017 to raise awareness of the array of plant milks on the market, highlight their many benefits and to encourage people to make the switch.ProVeg UK recently launched its 7-Day Dairy-Free Challenge, which is calling on people to give up dairy for a week.Related news
UK High Court allows Oatly to use 'milk' on packaging
17 Jan 2024
Oatly has scored a landmark victory in the use of the word milk after the UK High Court ruled against the country’s dairy industry and permitted the term to be used on packaging.
Read moreChobani expands drink presence with La Colombe acquisition
16 Jan 2024
Greek yoghurt giant Chobani has purchased US coffee brand La Colombe Coffee Roasters for $900 million, furthering its expansion into beverage categories like coffee, oat milk, creamer and ready-to-drink offerings.
Read morePepsiCo to reshape convenient foods portfolio with less sodium and more plant proteins
10 Jan 2024
PepsiCo has revealed details of two nutrition goals that look to reduce sodium and boost consumption of legumes, whole grains, and plant-based proteins as part of the multinational’s expanded convenient foods portfolio.
Read moreMeet the innovative ingredients showcased at Fi Europe’s New Product Zone
3 Jan 2024
The Food Ingredients category at Fi Europe’s New Product Zone featured 19 distinct and innovative products. From fermented delights to sustainable proteins, these ingredients are ready to make their mark in the market.
Read moreFi Europe’s New Product Zone elevates the nutrition of everyday indulgences
22 Dec 2023
At Fi Europe 2023's New Product Zone, eight health ingredients, each offering an enhanced nutritional profile of various products, were on display. These ingredients address the evolving needs of the food and beverage industry and cater to consumers se...
Read moreMyAir plans to expand personalised adaptogen products to UK
15 Dec 2023
After launches in Japan and the US, B2B personalised nutrition company MyAir is eyeing the UK market with its white-label functional food and drink products. “Taste is a must – but it's not enough,” says its CEO. “Food has become functional and persona...
Read moreAugmented technology is the gateway to new food experiences
13 Dec 2023
Harnessing augmented reality as a digital tool could offer consumers increasingly personalised food and beverage experiences, opening up new ways to see and taste products, according to a report by Canvas8 and Givaudan.
Read moreColombia introduces tax on ultra-processed foods
7 Dec 2023
In a bid to curb rates of obesity and other non-communicable disease, the Colombian government has introduced a tax on various ultra-processed food (UPF) and drink products.
Read moreSnack trends, ingredient claims, and plant-based perceptions: Highlights from Fi Europe 2023, part 1
7 Dec 2023
Value-led snacking, sustainability storytelling, and the importance of having a ‘star ingredient’: we asked consumer analysts and market experts at Fi Europe about the trends and innovations that are shaping the food industry.
Read moreConsumers want more plant-based meat without GM ingredients
28 Nov 2023
Plant-based meat has been a hot and popular category for several years, but not all North American shoppers are embracing vegetarian alternatives that contain genetically modified (GM) ingredients, according to the Non-GMO Project.
Read more