Barentz acquires Indonesian distributor3 Apr 2015
Following its recent capital injection to accelerate growth, Barentz International has acquired PT Astabumi Ciptadaya, a distributor of specialty ingredients for the food and nutrition industry in Indonesia. Barentz calls this acquisition in Indonesia a logical step in the strong expansion of Barentz in the Asia Pacific region. Indonesia is what Barentz says is a […]
Following its recent capital injection to accelerate growth, Barentz International has acquired PT Astabumi Ciptadaya, a distributor of specialty ingredients for the food and nutrition industry in Indonesia.
Barentz calls this acquisition in Indonesia a logical step in the strong expansion of Barentz in the Asia Pacific region. Indonesia is what Barentz says is a “promising market”. With a population of 245 million people, a growing economy and a rapidly expanding middle class, the market for processed foods and more sophisticated food and nutrition products is growing, the company believes, calling for innovative ingredients following trends in Europe and the USA.
Headquartered in Jakarta, Astabumi services customers in the food, beverage, confectionary, nutrition, health and well-being sectors across Indonesia. For Barentz International, headquartered in The Netherlands and active in close to 50 countries across three continents, the acquisition of Astabumi is strategically important, the company said, with Indonesia being the largest economy in South East Asia. Barentz itself has been active under its own brand since 2012 in Indonesia.
“This acquisition adds to the reach of Barentz in Indonesia, which will be an advantage for our customers, who can now buy the combined ingredients portfolio from one company instead of from two different distributors,” said Hidde van der Wal, CEO of Barentz International. “Barentz and Astabumi were delivering ingredients to more or less the same customer base in Indonesia. Now, with our combined expert knowledge and very comprehensive ingredients portfolio, we can serve our customers even better.”
“Due to the increasing demand of more sophisticated food products of the Indonesian consumer, we also see a great potential to grow our stake in infant nutrition, medical nutrition and functional products, with specialty ingredients as well as with our nutritional and functional blends. With this acquisition, Barentz strengthens its market position in South East Asia.”
“Since we started our company in 1988 we developed a great business with European principals, amongst others with the European starch leader Roquette,” said Adi Arianto, President of Astabumi. “The beauty of this deal is that Barentz is a preferred distributor of Roquette in Europe and Astabumi is Roquette’s partner in Indonesia. This creates the best possible synergy for the future growth of Astabumi under Barentz’ management. ”
Astabumi and Barentz will integrate their business over the next couple of months and will continue to operate with both trading names, under the legal entity PT Barentz Indonesia.
Barentz is active in nine Asian countries in the region, namely in Australia, New Zealand, India, Indonesia, Malaysia, Singapore, Philippines, Vietnam and Thailand.
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