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Bayn signs agreement for sugar reduction in China
24 Nov 2017Bayn Europe AB has signed a strategic framework agreement with Kong Wua Group in China, outlining the establishment of an R&D centre for sugar reduction and production of sugar replacer solutions.
Bayn Europe AB has signed a strategic framework agreement with Kong Wua Group in China, outlining the establishment of an R&D centre for sugar reduction and production of sugar replacer solutions. Through the outlined agreement, Bayn and Kong Wua said they will bring sugar replacer solutions to the market to help tackle the social problems caused by sugar overconsumption.
“It is important to maintain the margin and profit when the added sugar is replaced in the processed food and indulgence,” said Lucy Dahlgren, CEO of Bayn Europe. “We are happy to have signed an agreement with a company that stands outside the traditional food value system, and that want to focus on enabling healthier lifestyles through sugar reduction initiatives. Kong Wua will be a valuable partner as we focus on expanding our business on the Chinese market.”“We have followed Bayn Europe and their commitment to sugar reduction during the past 3 years. In China, the economic growth has led to a change in lifestyle for many people. Recent overconsumption of sugar has caused an increase in social problems such as diabetes and child obesity. At Kong Wua, we see great value in investment opportunities that can help tackle these social problems, and contribute to positive change and healthier habits,” said Qiaozhen Zhang, president of Kong Wua Investment Group. “We are very happy that Bayn Europe, with their sugar reduction know-how and technical capabilities, have made the decision to enter the Chinese market.”