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Danone launches "One Planet. One Health." company signature
28 Jun 2017Danone has launched a new company signature - ‘One Planet. One Health’ - which it says reflects its vision that our health is connected with and interdependent on the health of our planet.
Danone has launched a new company signature which it says reflects its vision that our health is connected with and interdependent on the health of our planet. ‘One Planet. One Health’ is described as a call to all consumers and everyone who has a stake in food to join the alimentation revolution: a movement aimed at nurturing the adoption of healthier and more sustainable eating and drinking habits.
The refreshed logo and the signature ‘One Planet. One Health’, are said to express Danone’s ambition to reconnect people with the food they eat. More human in nature, the company says the brand identity carries a new sense of optimism, embodying positive change while building on the pioneer spirit that the company has always had. In 1972, the first Danone Chairman and CEO Antoine Riboud said: “There is only one earth. We only live once”. Those words kick-started a vision that lives on today, Danone says: “to bring health through our company and its ecosystem; to our planet and to generations of people, now and in the future.” The ‘One Planet. One Health’ signature is described as marking a new step in Danone’s endeavours to be a catalyst for the alimentation revolution and encouraging consumers and all organisations involved in food to join this movement. The alimentation revolution is, says Danone, inspired by people who care about where their food comes from, how it was grown, how it arrived in their hands and how it impacts their health and the health of the planet. Global food and retail companies can play an important role in this revolution, Danone believes, through a transformation of their business models, moving away from standardized food systems to new models based on local diets and leveraging on local sourcing models. “At Danone, we believe that each time we eat and drink, we can vote for the world we want,” said Emmanuel Faber, Danone CEO. “That’s the heart of the alimentation revolution, a movement which calls for the adoption of healthier and more sustainable ways of designing, producing and marketing food. We are convinced that embracing this movement is the best way to ensure long-term business success. We see our commitment to a radical transformation of our activities to be more local, environmentally-friendly, inclusive and transparent as a fundamental requirement to achieve our objective of profitable, strong and sustainable growth. Recognizing our responsibility as a global food company, and knowing that we are not perfect and that there is still a lot of work to be done, we call on partners across the agriculture and food ecosystems to join us in our efforts for a healthy future. We equally want to invite consumers to be mindful of their consumption decisions. Our new company signature, 'One Planet. One Health.' is the expression of our ambition and efforts to drive this Alimentation Revolution together with our consumers, customers and a broad set of stakeholders." The new company identity will be rolled out as of 7 July 2017 and will begin to be endorsed by Danone’s brands as of 2018.