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HERZA follows trends

27 Jan 2017

HERZA Schokolade is to present new products that it says enable manufacturers of muesli, ice cream, bakery products and snacks to follow current consumer trends.

HERZA follows trends

HERZA Schokolade is to present new products that it says enable manufacturers of muesli, ice cream, bakery products and snacks to follow current consumer trends. For the retail trade in particular, the company offers a range of organic baking ingredients for a private label strategy.

In response to the increasing demand for chocolate with a high cocoa content, HERZA now offers flakes made from pure organic cocoa mass. With a cocoa content of 100%, the new product is said to be notable for its authentic cocoa flavour and a high proportion of health-supporting constituents such as polyphenols. Since the flakes contain neither sugar nor sugar replacers, they are claimed to be highly suitable for meeting current food trends such as paleo nutrition. The product gives muesli and ice cream an intensive cocoa flavour. Used in baked goods, the flakes also create a chocolate-like appearance or a marble effect.

In the field of baking ingredients, HERZA will present a wide choice of small organic chocolate pieces in different shapes and flavours. New additions to the range are stars made of white, milk or dark organic chocolate. These are complemented by drops, flakes and coated organic chocolate pieces that are also available with different percentages of cocoa. As private label products, HERZA says its chocolate pieces unlock additional potential in the food industry and the retail trade, enabling manufacturers of organic baking ingredients to extend their range, while organic supermarkets have the option of launching a new range under their own label.

Smoothies made from fruit and vegetables are still fully in line with the trend, HERZA believes, especially when they are enriched with superfruits. The company now offers the drinks as a chocolate variant. The basis is white organic chocolate that contains fruit, vegetable and superfruit powder in organic quality and thus additional, health-giving ingredients. Customers can choose between three different varieties: green smoothie chocolate pieces with wheatgrass, spinach and moringa powder; a red variant with elder, beetroot and raspberries; and yellow organic smoothie pieces containing mango, baobab and pineapple powder. The products are said to be ideal for muesli, snacks and ice cream.