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PureCircle announces production of first StarLeaf stevia

13 Jun 2017

PureCircle has announced the successful production of the first stevia leaf extract from the new, proprietary stevia leaf – StarLeaf stevia, which is said to contain over 20 times more sugar-like steviol glycoside content.

PureCircle has announced the successful production of the first stevia leaf extract from the new, proprietary stevia leaf – StarLeaf stevia.

StarLeaf stevia is said to contain over 20 times more sugar-like steviol glycoside content compared to standard stevia leaf varieties. The company says that the extract from this non-GMO proprietary leaf variety provides beverage and food developers a plant-based, zero-calorie sweetener to produce finished products with more upfront sweetness, no bitter linger and a sugar-like taste.

Based on this successful production, PureCircle has expanded this variety to commercial scale and will plant it in thousands of hectares. When these plants are harvested, PureCircle claims customers will benefit from increased availability of these sugar-like glycosides, with this new variety supporting developers in achieving deeper levels of sugar reduction in their final products without sacrificing taste.

The StarLeaf stevia leaf is a product of the company’s long term investment of $100 million in its PureCircle Stevia Agronomy Program, announced last year. The company says this program has a history of providing agricultural breakthroughs in stevia development. The Program supports PureCircle’s goal of creating the world’s largest, non-GMO stevia supply from plant to ingredient, to meet the demands of the global food and beverage industry.

“This leaf is the result of our significant investment in agronomic research, and we are delighted to plant for the commercial production of StarLeaf stevia extract,” said James Foxton, Vice President of Agricultural Operations. “. We work tirelessly with our customers to achieve deeper sugar reductions to maintain the great taste of their products. StarLeaf stevia will significantly support those efforts.”

“The steviol glycosides in StarLeaf stevia are the most sought because they taste so similar to sugar. We are proud to be the first in the industry to naturally increase the supply of these steviol glycosides in this way.”

StarLeaf stevia is pollinated by PureCircle’s thousands of bees, which are integral to the growth and development of StarLeaf stevia.