Campden BRI seminar to focus on integral aspects of sensory branding

4 Aug 2017

A Campden BRI seminar on 30 November will focus on the integral aspects of sensory branding and adopting the process into organisations.

Campden BRI seminar to focus on integral aspects of sensory branding

The senses work together to elicit memories and emotions which in turn builds strong relationships between the brand and the consumer, according to Campden BRI. By incorporating the senses, the company says,sensory branding strengthens consumers’ emotional engagement between a brand, product and packaging. This in turn reinforces consumers’ loyalty towards a brand.

A Campden BRI seminar on 30 November will focus on the integral aspects of sensory branding and adopting the process into organisations, including:

+ Sensory semiotics: building brands with the senses, for the senses

+ Evaluating the brand values through product experience

+ Ensuring that the packaging remains aligned with the sensory signature and product experience

+ Understanding how to promote the core sensory brand values through advertising campaigns

+ Driving sensory branding through the business to create a sensory signature