Codex approves global framework for stevia production21 Jan 2022
Codex Alimentarius has adopted a Framework for Steviol Glycosides approving four different technologies for the production of the sweetener, a move that stakeholders say will ‘benefit the entire stevia industry’.
The Framework for Steviol Glycosides now approves four production technologies for steviol glycosides that are made via extraction, bioconversion, fermentation and glycolysation.
While manufacturers using extracted stevia can leverage a more natural positioning, the best-tasting molecules, such as rebaudioside M, exist in tiny quantities in the stevia leaf, while other rebaudioside molecules have unpleasant aftertaste. These cost and taste issues have held back uptake of stevia and led to significant R&D efforts in recent years to develop alternative methods for producing so-called ‘next generation’ steviol glycosides.
Producing stevia via fermentation, for instance, allow suppliers to select and produce large quantities of only the best-tasting rebaudioside molecules. This means they can produce at scale stevia molecules that have a reduced bitterness and liquorice aftertaste and have a taste profile similar to that of sugar.
Similarly, producing stevia via bioconversion (also known as enzymatic conversion) involves using genetically modified yeast to scale up the best-tasting rebaudioside molecules found in the stevia leaf although the GM yeast is not present in the final ingredient. Last year, the European Commission approved use of the enzymatically converted stevia molecule, Reb M, for the EU.
The adoption of the Codex framework was welcomed by Washington, DC-headquartered trade association, the International Stevia Council (ISC), which said it would open more markets for the use of stevia.
Maria Teresa Scardigli, executive director of the ISC, said the Council was “instrumental” in getting this new Codex framework approved.
“The Framework approach ensures that business operators can put steviol glycosides produced through their various technologies on the market without submitting new dossiers, provided they fulfill the defined criteria and specifications per technology,” she said. “This is based on the authorities’ review of the production technology, ensuring the highest level of safety, purity and quality is achieved for the final steviol glycoside ingredient put on the market.”
Product launch activity
According to figures from Innova Market Insights, global product launches using stevia have increased by a compound annual growth rate (CAGR) of 21.9% over the past 10 years for the 2011 to 2021 period, with the majority of product launches occurring in North America, Asia and Western Europe.
Data from Innova shows that global product launches with stevia have increased by 21.9% CAGR over the past 10 years (2011-2021), the majority of product launches have taken place in North America, Asia and Western Europe.
Mintel data shows that almost 80% of food, drink and supplement launches in the five years previous to October 2021 that contain Reb M are in the US, followed by approximately 10% in Puerto Rico. Major brands such as Chobani and Halo Top use Reb M in their products.
Product launch activity in other regions, such as Eastern Europe, Australasia, Africa and the Middle East, is increasing at an even faster rate – more than 35% - for the same period, according to figures cited by the ISC.
Chobani debuts plant-based coffee creamer
21 Jan 2022
After two years of producing dairy- and oat-based coffee creamers, Chobani is branching into plant-based coffee pairing options with the debut of Chobani Plant-Based Coffee Creamers. These creamers come in four flavors: Caramel Macchiato, Chocolate Haz...Read more
PepsiCo creates potato chip vodka, sells out in hours
17 Jan 2022
PepsiCo took another step into the alcohol category when it launched Lay’s Potato Vodka in December. However, this foray into alcohol did not last long as the trial product sold out in a matter of hours, according to a post by the company on Twitter.Read more
Anheuser-Busch adds hard soda to its portfolio
3 Jan 2022
Bud Light’s parent company Anheuser-Busch is launching four flavors of hard soda into its permanent portfolio: Classic Cola, Cherry Cola, Orange Soda and Citrus Soda. These four flavors will be available in 12-ounce cans beginning on January 3, and wil...Read more
Starbucks to trial animal-free milk in Seattle
15 Dec 2021
Coffee chain giant Starbucks is trialing animal-free milk from the startup Perfect Day at two locations in the Seattle area for a limited time, Bloomberg reported. This alternative milk option is available to customers at no additional charge.Read more
Glass shortages poses problems for holiday beverages
9 Dec 2021
Continued delays in shipping, as well as labor shortages, have led to a shortfall in the glass bottles that winemakers and distillers use to bottle up cheer during the holiday season. Due to this scarcity in packaging, CNBC reported that consumers may ...Read more
India’s Avid Nutrilabs prepares to export functional coffee products
24 Nov 2021
Functional instant coffee brand Jomo is forecasting demand for its product to grow by 10 times. In anticipation of that growth, the Avid Nutrilabs-owned company said it is preparing to distribute its product internationally. Next year, the company hope...Read more
Report: Global wine production is down despite rising export demand
19 Nov 2021
Global wine production is forecast to hit near-record lows this year, according to the International Organisation of Vine and Wine (OIV). Production is 7% lower than the industry’s 20-year average and only slightly above the historically low production...Read more
Source Brewing brews a tribute to Beastie Boys with an IPA beer
10 Nov 2021
New Jersey-based Source Brewing is paying tribute to the legendary 90s group from its home state with the re-release of Intergalactic Imperial IPA. As a limited release last year, Intergalactic was one of the brewery's most popular creations, selling o...Read more
Coca-Cola acquires remaining stake in BodyArmor sports drinks
2 Nov 2021
Coca-Cola announced it is spending $5.6 billion to acquire the remaining 85% of the sports drink brand BodyArmor that it did not previously own. The Atlanta-based company initially took a 15% stake in BodyArmor in 2018.Read more
RTD alcohol market share to double by 2025
26 Oct 2021
Since 2018, volume sales of alcoholic ready-to-drink options have been growing more quickly than other major drink categories, according to new data from IWSR, a drinks market analyst firm.Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation