Q’SAI opens US subsidiary

Celebrating 50 years serving the healthy lifestyles of the Japanese, health and wellness company Q’SAI has announced the formation of Q’SAI USA, a new United States wholly owned subsidiary that will soon introduce American versions of health products that the company says have become staples in Japan. Q’SAI’s flagship product is “Aojiru,” a kale powder drink mixed with water. […]

Celebrating 50 years serving the healthy lifestyles of the Japanese, health and wellness company Q’SAI has announced the formation of Q’SAI USA, a new United States wholly owned subsidiary that will soon introduce American versions of health products that the company says have become staples in Japan.

Q’SAI’s flagship product is “Aojiru,” a kale powder drink mixed with water. Since there are very few published studies measuring kale attributes, Q’SAI has privately conducted several clinical trials that it says identify various ways squeezed kale and kale powder support a healthy life.

Q’SAI USA is led by CEO Murray Brannen, who brings more than 30 years’ experience in direct marketing leadership including time at Guthy-Renker, where he oversaw growth in their direct response category in health and wellness products. Murray’s passion for health and wellness is said to have led him to lead a marketing effort that resulted in two New York Times best-selling books, annual growth in nutraceutical sales and widespread national media exposure for the Amen Clinics. He is a graduate of the University of Southern California.

Brannen said Q’SAI USA plans to bypass the extra costs associated with retail distribution channels, so consumers can obtain Japan’s leading health products at the best prices.

“Q’SAI’s mission is to help people enjoy a healthy lifestyle, and we don’t want price to be a burden,” Brannen said. “We bring scientifically proven nutrition, along with the convenience of ordering online or through a telephone call.”