Chobani debuts plant-based coffee creamer

21 Jan 2022

After two years of producing dairy- and oat-based coffee creamers, Chobani is branching into plant-based coffee pairing options with the debut of Chobani Plant-Based Coffee Creamers. These creamers come in four flavors: Caramel Macchiato, Chocolate Hazelnut, Sweet & Creamy and French Vanilla.

Made with a blend of plant-based ingredients the company underlines the fact that these new additions to its creamer line are vegan-friendly, dairy- and lactose-free, and contain no artificial flavors, sweeteners, or preservatives. According to Food Dive, this plant-based addition to Chobani’s roster took 18 months to formulate and includes coconut, sunflower and pea protein on its ingredient list.

Chobani debuts plant-based coffee creamer
Courtesy of Chobani

Chobani made its name disrupting legacy categories and bringing products out of dormancy. When the company was founded in 2005 it focused exclusively on the Greek yogurt category. Since then, the company has expanded to make yogurt, oat milk, dairy- and plant-based creamers, ready-to-drink coffee and plant-based probiotic drinks.

The New York company’s entrance into the coffee creamer space is indicative of the growth potential in the category. U.S. coffee creamer category generated $3.5 billion sales for the last 52 weeks ended December 25, 2021, and has grown 6.6% from a year prior, according to Nielsen data cited by the company. Part of the reason for this growth is due to the ongoing tendency for more people to consume coffee at home rather than in coffee shops and retail, as compared to prior to the pandemic. As a result of this trend, the rise of at-home coffee consumption, sales of coffee accompaniments, such as creamer, have risen meteorically. Chobani, which also sells a cold brew RTD coffee product, has capitalized on this trend.

Data from the U.S. Securities and Exchange Commission cited by Food Dive indicated that a sizeable portion of the company’s revenue now comes from outside its flagship yogurt product. The company’s roster of other products, which include coffee creamers and ready-to-drink Chobani Coffee posted net sales of $157.7 million in November 2021. Yogurt generated $1.2 billion in sales during the same time period.

While Chobani is focusing its energy on plant-based creamers, the company has not forgotten about dairy additions to coffee. As part of its announcement, Chobani noted that it is also launching Sizzlin’ Brown Sugar Coffee Creamer as a limited-time, dairy-based coffee creamer. This crowd-sourced flavor was the winning flavor — the other two contestants being Strawberry Shortcake, and Lemon Blueberry Pie — of a contest that Chobani kicked off in February 2021 to garner consumer participation in creating the next flavored coffee creamer that the brand would sell.

Related news

PepsiCo creates potato chip vodka, sells out in hours

PepsiCo creates potato chip vodka, sells out in hours

17 Jan 2022

PepsiCo took another step into the alcohol category when it launched Lay’s Potato Vodka in December. However, this foray into alcohol did not last long as the trial product sold out in a matter of hours, according to a post by the company on Twitter.

Read more 
Anheuser-Busch adds hard soda to its portfolio

Anheuser-Busch adds hard soda to its portfolio

3 Jan 2022

Bud Light’s parent company Anheuser-Busch is launching four flavors of hard soda into its permanent portfolio: Classic Cola, Cherry Cola, Orange Soda and Citrus Soda. These four flavors will be available in 12-ounce cans beginning on January 3, and wil...

Read more 
Starbucks to trial animal-free milk in Seattle

Starbucks to trial animal-free milk in Seattle

15 Dec 2021

Coffee chain giant Starbucks is trialing animal-free milk from the startup Perfect Day at two locations in the Seattle area for a limited time, Bloomberg reported. This alternative milk option is available to customers at no additional charge.

Read more 
Glass shortages poses problems for holiday beverages

Glass shortages poses problems for holiday beverages

9 Dec 2021

Continued delays in shipping, as well as labor shortages, have led to a shortfall in the glass bottles that winemakers and distillers use to bottle up cheer during the holiday season. Due to this scarcity in packaging, CNBC reported that consumers may ...

Read more 
India’s Avid Nutrilabs prepares to export functional coffee products

India’s Avid Nutrilabs prepares to export functional coffee products

24 Nov 2021

Functional instant coffee brand Jomo is forecasting demand for its product to grow by 10 times. In anticipation of that growth, the Avid Nutrilabs-owned company said it is preparing to distribute its product internationally. Next year, the company hope...

Read more 
Report: Global wine production is down despite rising export demand

Report: Global wine production is down despite rising export demand

19 Nov 2021

Global wine production is forecast to hit near-record lows this year, according to the International Organisation of Vine and Wine (OIV). Production is 7% lower than the industry’s 20-year average and only slightly above the historically low production...

Read more 
Source Brewing brews a tribute to Beastie Boys with an IPA beer

Source Brewing brews a tribute to Beastie Boys with an IPA beer

10 Nov 2021

New Jersey-based Source Brewing is paying tribute to the legendary 90s group from its home state with the re-release of Intergalactic Imperial IPA. As a limited release last year, Intergalactic was one of the brewery's most popular creations, selling o...

Read more 
Coca-Cola acquires remaining stake in BodyArmor sports drinks

Coca-Cola acquires remaining stake in BodyArmor sports drinks

2 Nov 2021

Coca-Cola announced it is spending $5.6 billion to acquire the remaining 85% of the sports drink brand BodyArmor that it did not previously own. The Atlanta-based company initially took a 15% stake in BodyArmor in 2018.

Read more 
RTD alcohol market share to double by 2025

RTD alcohol market share to double by 2025

26 Oct 2021

Since 2018, volume sales of alcoholic ready-to-drink options have been growing more quickly than other major drink categories, according to new data from IWSR, a drinks market analyst firm.

Read more 
Grey Poupon introduces mustard wine, sells out in a day

Grey Poupon introduces mustard wine, sells out in a day

19 Oct 2021

In early October, the well-known, Kraft Heinz-owned Dijon mustard brand Grey Poupon announced it would launch La Moutarde Vin, a white wine infused with Grey Poupon mustard seeds.

Read more