Magic Leaves28 Nov 2014
Sometimes, the most terrible problems have unexpected solutions. For example: in the tropics, there is a miraculous tree whose leaves are extremely nutritious. The leaves of the moringa tree contain more vitamins and minerals than most natural food we know. But that ancient knowledge has faded, and moringa has been mainly used as roofing and […]
Sometimes, the most terrible problems have unexpected solutions. For example: in the tropics, there is a miraculous tree whose leaves are extremely nutritious. The leaves of the moringa tree contain more vitamins and minerals than most natural food we know. But that ancient knowledge has faded, and moringa has been mainly used as roofing and fencing material in recent years…
Hunger is a complex issue. There is, in fact, more than enough food in the world. With 7 billion people on the planet – but we can actually produce enough food to feed 12 billion. More and more people are suffering from obesity. At the same time, almost one billion people in the world have only very limited access to all that food, and suffer from chronic hunger and malnutrition.
Actually, unlike what most people think, hunger is only rarely caused by droughts, or by war. The large majority of the billion people who have too little to eat are small scale farmers, living in relatively stable low and middle income countries. Their hunger seems like a given fact of life. But it isn’t. People with hunger are not the problem, they are the solution.
Addressing a huge problem like hunger begins with the realisation that you can actually do a lot with the limited resources that you already have. So it is that my African colleagues of The Hunger Project have organised a major campaign in Benin, to get people back to an appreciation of moringa.
It’s really a miracle tree: it can grow pretty much anywhere. And, after only three months, the leaves can already be harvested. You can use Moringa as you prefer, either fresh, or dried and ground into a powder which can be added to other food or beverages. The nutritional value of your daily meal will improve by leaps and bounds. And, the good news is: the campaign seems to work. More and more people are enthusiastic about adding moringa to their meals – so we will definitely continue to promote it as one of the solutions to ending hunger in Africa.
Now what about you? Do you also need some extra fibre and vitamins to deal with the upcoming cold and dark winter season? Unfortunately for us, the moringa tree is not fond of our chilly climate. But don’t worry. All kinds of shops now sell moringa tea. On the internet you can find loose powder to mix in with your own healthy shakes and smoothies. Or what about ready-to-eat packaged capsules, if you’re just a little less hip? The ever innovative Bodyshop even has moringa shampoo and a range of moringa bath products – so at the very least you can nourish the roots of your hair…
Evelijne Bruning is managing director of The Hunger Project Netherlands: a non-profit organisation committed to the sustainable end of hunger worldwide.
Stevia outpaces aspartame in new product launches
27 Nov 2018
The number of new stevia-sweetened foods and drinks overtook new products with aspartame in 2017, according to global data from Innova Market Insights.Read more
Nuts gain from awareness of healthy fats
19 Nov 2018
Demand for products containing nuts is on the rise, aided by ongoing research into their health benefits and growing consumer understanding of healthy fats.Read more
Cranberries show promise for improved gut health
19 Nov 2018
Researchers are just beginning to understand the link between the gut and many chronic health conditions, leading to growing interest in prebiotic ingredients. According to a new study, cranberries are the latest food to show prebiotic potential.Read more
Egg substitutes driven by vegan, allergen-free demand
13 Nov 2018
Egg replacers have long been used as a way to avoid to the price fluctuations often associated with real eggs, but recently interest has been driven by manufacturer demand for clean label and plant-based ingredients, allowing companies to make more veg...Read more
Whey protein on the rise across food categories
13 Nov 2018
Whey protein remains the most popular protein ingredient for athletes by far, but numerous whey protein ingredients have emerged over the past few years, in applications that take it well beyond sports nutrition.Read more
Could regulation tempt the industry to renew focus on low fat foods?
7 Nov 2018
The UK government aims to cut calories by 20% by 2024 in a range of popular foods, potentially shifting focus back onto foods’ fat content as companies strive to reach this target.Read more
Allergen-free foods gain momentum
5 Nov 2018
Launches of allergen-free foods have increased in recent years – and not just because of increased prevalence of food allergy.Read more
Enzyme technology slashes sugar in fruit juice
2 Nov 2018
Israeli researchers have developed a new technology to cut sugar by up to 80% in fruit juice, by using enzymes that boost the fibre content at the same time.Read more
What can blockchain do for the food industry?
1 Nov 2018
International food companies have started to embrace blockchain technology to help trace food and ingredients all along the supply chain. What are the potential benefits for the industry?Read more
The mainstreaming of meat alternatives
26 Oct 2018
Tofu and lentils still have their place in a vegetarian diet, but a new generation of meat alternatives makes it easier than ever for consumers to switch to plant-based options – even the most enthusiastic meat eaters.Read more
Are you a supplier
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation