World’s first waxed vegan cheese wheels launch in Netherlands28 Jul 2021
A Netherlands-based cheesemaker called Max&Bien debuted the world’s first vegan cheese wheel coated in paraffin wax to emulate traditional-style Dutch cheeses. This vegan cheese comes in 1.2-kilogram wheels for cheese and delicatessen stores as well as 150-gram mini-wheels. The cheese itself is made from fermented wheat and comes in three flavors: cumin, truffle and mustard.
With the launch of this new product, Max&Bien is looking to normalize vegan cheese through presentation. By packaging this wheat-based cheese in wheels, the company is hoping to encourage consumers to try slices from a cheesemonger much as they would for typical dairy cheese.
International nonprofit, ProVeg applauded the release of this product and noted that its innovation sets it up for success in the booming vegan cheese market. ProVeg director Veerle Vrindts said in a statement that consumers are interested in purchasing recognizable products, and that by choosing to present its vegan cheese in traditional Dutch packaging, Max&Bien has taken an important step to further the adoption of vegan alternatives.
Vrindts also pointed out that sales of vegan cheese in the Netherlands increased 400% in the last two years. That figure becomes even more impressive when putting it in context with the size of the Dutch cheese market. According to Statista, the Netherlands were the largest cheese product market in 2016. Adding vegan cheeses to the mix only broadens the number of products that the country can potentially export. Due in part to such explosive growth in this new cheese category, retailer Albert Heijn decided last month to double its SKUs of vegan cheese available on supermarket shelves.
In addition to its newest cheese wheels, Max&Bien has an existing line of plant-based cheeses that it sells to retail. One of these existing vegan cheeses is a blue-veined cheese created from fermented nuts that won a vegan cheese award in 2020.
Animal-free dairy cheese appeals to over half of global consumers
20 Jul 2021
Globally, 70.5% of consumers said they would be willing to buy cheese made with dairy proteins that don’t come from animals, according to a new survey from the precision fermentation company Formo and the University of Bath published in the journal Fro...Read more
Provenance Bio's plant-based gelatin beats animal based options on price
12 Jul 2021
To answer the growing demand for animal-free collagen, San Francisco-based startup Provenance Bio, unveiled its first animal-free gelatin product made with its proprietary protein expression platform. The company said that the proteins it produces for ...Read more
PepsiCo doubles down on nonalcoholic cocktail mixers with Unmuddled
8 Jul 2021
Legacy soda manufacturer PepsiCo is moving deeper into the non-alcoholic cocktail space with the announcement that it will debut a line of premium mixers called Unmuddled. The product line will be available beginning in September at Fresh Thyme and on ...Read more
The Protein Brewery inaugurates pilot plant, begins producing Fermotein
2 Jul 2021
The Protein Brewery, a microbial fermentation startup from the Netherlands, announced that it has both completed the construction of its first commercial production plant in Breda, Netherlands and that it has delivered the inaugural samples of its food...Read more
Imagindairy ferments casein and whey, expects launch in two years
1 Jul 2021
Israeli startup Imagindairy is aiming to take cows out of the dairy equation entirely with its animal-free casein and whey proteins that it has developed over the course of 15 years of research. The company says that its proprietary fermentation techno...Read more
OmniFoods splashes into seafood with new launch
23 Jun 2021
Asia’s plant-based protein titan OmniFoods is now stretching its portfolio to hook more customers with the launch of its first seafood analogs. The company will expand from land-based protein to sea-based protein with its new OmniSeafood line where it ...Read more
Chromologics addresses natural colors challenges with precision fermentation
18 Jun 2021
Danish food coloring technology company, Chromologics is developing a platform to address the lack of variety in the high-performance, animal-free, sustainable food colorings market. Its first foray into the space is with the color red, and the company...Read more
Akua launches burger made from regenerative kelp
14 Jun 2021
In a bid to take a slice of the plant-based burger market, New York-based Akua launched a burger made from kelp. This ocean-farmed seaweed burger also contains crimini mushrooms, pea protein, black beans, quinoa, and crushed tomatoes.Read more
Icelandic Provisions dips into oat milk with new skyr product
11 Jun 2021
American dairy company Icelandic Provisions launched its first plant-based product, Oatmilk Skyr. When the product rolls out across the U.S. at Whole Foods Market locations, the company says that it will become the first oat milk skyr on the market.Read more
Unilever adds mycoprotein to its portfolio through partnership
7 Jun 2021
Multinational Unilever has partnered with food tech company Enough to incorporate the startup’s mycoprotein Abunda into its plant-based products portfolio. Enough’s mycoprotein is made using fermentation to create a biomass that the company says uses a...Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation