DeutscheBack expands in China, Mexico

8 Apr 2016

Enzyme systems, baking premixes and anti-staling agents company DeutscheBack is stepping up its activities in Latin America and China in order to meet the needs of the local baking industry in these growing markets.

DeutscheBack expands in China, Mexico

Enzyme systems, baking premixes and anti-staling agents company DeutscheBack is stepping up its activities in Latin America and China. In order to meet the needs of the local baking industry in these growing markets, the company is increasing its presence and capacities on the spot. The company says it able to draw on the pooled knowledge of a decentralized network of centres of excellence in its parent enterprise, the Stern-Wywiol Gruppe, which has enlarged its facilities in Wujiang (China) and Mexico City as of the beginning of 2016.

The food industries of Latin America and China are developing at a tremendous speed, Deutscheback believes, and the growing demand for bread and other baked goods confronts the local baking industries with major challenges.

"The fluctuating raw material situation, especially, demands individual solutions and prompt responses. That is only possible with research and development facilities of our own, adequate production capacities and a well-trained team on the spot,” said Lennart Kutschinski, managing director of DeutscheBack.

This has led the company to step up its activities considerably, so that it can support the baking industry in the relevant markets with tailor-made solutions. In this field, in particular, the company's extensive knowledge of enzyme design for bakery products plays an important role.

In China, DeutscheBack says it is already in a strong position because of its sister company Mühlenchemie, making it possible to develop solutions for the baking industry in close collaboration with the mills.

"As the interface between mills and bakeries, we make the way to the end product more efficient and more transparent,” said Kutschinski.

In the course of the year, ten new employees will be taken on at the Chinese facility in Wujiang. They will work in research and development, production, and customer care. The capacity of the applications technology and production departments has been increased to permit this. Among other things, it will be possible to simulate commercial-scale processes at an industrial bakery.

In Mexico City, too, DeutscheBack has enlarged its capacities. Two new employees in research and development and a new customer consultant now make the company’s know-how available to industrial bakeries. In particular, emphasis will be placed on seeking solutions for prolonging the shelf-life of bakery products and meeting increasing "clean label" requirements.

One focus of DeutscheBack's work in Latin America is on special applications for wheat products. The company says it will then be able to offer optimum service to the growing market for tortillas and wraps in the region. The factory in Mexico City has invested in a new production line in order to make larger production capacities available to the baking industry in particular. A new pilot plant for tortillas will make it possible to simulate the manufacturing process on an industrial scale right up to the finished product.

"Thanks to the decentralized locations of the Stern-Wywiol Gruppe we enjoy excellent conditions for individual customer care,” said Kutschinski. “When expanding in this way we do not only have local markets in mind; we always keep our eyes on international developments, too. For instance, there is an increasing demand for Latin American specialities in Asia. By ensuring an intensive exchange of information within our network of centres of excellence we are able to foresee and meet nutritional trends around the globe.”

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