Naturex and Australian vitamin and herbal brand Swisse Wellness have signed a long-term preferred partner agreement for the supply of natural ingredients and the development of natural and healthy integrated solutions.
Naturex and Australian vitamin and herbal brand Swisse Wellness have signed a long-term preferred partner agreement for the supply of natural ingredients and the development of natural and healthy integrated solutions.According to Naturex, this preferred partnership aims to further strengthen ties between two major players in the nutraceutical industry, joining forces to develop cutting-edge solutions backed by world-class sourcing and high-quality standards and manufacturing processes.By pooling their expertise, both Naturex and Swisse will benefit from new market opportunities worldwide, Naturex said, driven by a growing demand in the nutraceutical segment with strict traceability and quality requirements - and will contribute to increasing consumer awareness with innovative products. " We are delighted to announce this new partnership. It is the beginning of an unprecedented collaboration which will see our teams support each other to excel in nutraceuticals. This agreement will allow Naturex to extend our commitment to bringing healthy and natural products to the consumers”, said Olivier Rigaud, Chief Executive Officer and Director of Naturex.. “This deal is aligned with our Bright2020 strategy to expand our product portfolio with innovative and substantiated products, strengthen our positioning in emerging markets and increase our global footprint.”“Naturex and Swisse have cultivated a strong relationship based on trust and shared values in ethics, reliability and quality,” said Adem Karafili, Chief Operating Officer of Swisse Wellness. “We are delighted to partner with Naturex and to work together to maintain our unwavering commitment to quality and scientifically-validated health and wellness products that help people lead happier and healthier lives.”