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Nestlé to launch 'smart ageing' powdered drink brand Vital

Nestlé has developed Vital, a nutritional powdered drink line to support smart and healthy ageing, that will first launch in Brazil later this year.

The new range of nutritional drink powders features two products – a “morning routine” blend targeting focus, energy, and strength with taurine and B-vitamins and an “evening routine” blend developed for sleep, muscle mass, and healthy skin with amino acid and magnesium.

Both Nestlé Vital blends contain dairy and plant proteins, fibres, and a full spectrum of vitamins, minerals, and patented bioactive blends. Available in four different flavours – strawberry, vanilla, chocolate, and unflavoured – the range is set to launch in Brazil later this year, and Europe and Asia thereafter.

A 'Smart Ageing' focus

According to the company, the Nestlé Vital range is designed to address specific nutritional needs associated with ageing and targets midlife consumers. The range is the first product launched under the food major's new global programme 'Smart Ageing', which aims to make ageing well more accessible for consumers through expert advice and simple routines.

Dr Isabelle Bureau-Franz, head of R&D for nutrition at Nestlé – the team behind the launch – said the range was developed using company research and trials on how nutrition can impact ageing, from metabolic health, digestion, mobility, and brain health through to sleep, menopause, and the pace of biological ageing.

“With Nestlé Vital, we have translated this science, and, together with our proprietary protein technology and clinically-proven bioactives, we developed simple, great-tasting, nutrient-rich products aimed at people from midlife onward who want to start ageing smarter,” Bureau-Franz said.

Healthy longevity category enjoying ‘robust growth’

The products have been developed to drive measurable improvements in energy, sleep and muscle restoration, the company said.

Serena Aboutboul, head of Nestlé's nutrition business, said the Nestlé Vital range takes the brand solidly into the “healthy longevity” segment, which is currently experiencing “robust growth” as consumers focus on leading healthier lives and prioritise “strength and vitality”.

“We are responding to this fast-growing trend by combining decades of nutrition expertise with insights from multiple clinical studies,” Aboutboul said.

Latin America first strategy

Asked why Nestlé chose to debut the range in Latin America, a Nestlé spokesperson told Ingredients Network: “Brazil is a great place for us to launch Nestlé Vital for several reasons. It's a large market with vast potential where Nestlé has a very strong presence and capabilities. Furthermore, some 50% of the population as a whole is over 35 years of age and consumers are increasingly proactive about their health and wellbeing.”

The country's “diverse consumer base” and “openness to innovation”, the spokesperson said, makes it an “ideal environment” to introduce and scale new health-focused offerings, such as Nestlé Vital.

According to Worldometer data, Brazil's current mid-2026 population sits at an estimated 213 million, with a median age of 35.3 years and a life expectancy of 76.4 years.