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The Rise of the Dairy Protein
17 Oct 2014The next time you shop in a supermarket, take a peek at the ingredients panel on the cereal bars you may be purchasing. Or, the sports drink you may be guzzling down after a workout. Or perhaps, the powder mixed in any number of products, ranging from yoghurt to baked goods. You will find that […]
The next time you shop in a supermarket, take a peek at the ingredients panel on the cereal bars you may be purchasing. Or, the sports drink you may be guzzling down after a workout. Or perhaps, the powder mixed in any number of products, ranging from yoghurt to baked goods. You will find that there is almost inevitably a dairy protein listed.
In fact, dairy proteins have broken out of their once-staid place as a part of liquid milk, and are now being embraced by everyone who wants to offer nutritious, natural, dynamic products. There is a reason why dairy processors are rushing to start up powder plants, and the increasing global demand is that reason.
In the now-huge market for Greek yoghurts, protein is one of the primary selling points, and the high dairy protein content in particular. Dairy has a good reputation as a nutritious, wholesome product, and its protein is a key focus for that. Unlike fat and sugar, which have suffered from bad press in the past, protein is seen as a good thing to have in just about any product.
Protein fills people up without the negatives associated with other types of ingredients. It helps retain and rebuild muscle. There is a good reason dairy proteins are included in infant formula, sports formulations and health maintenance drinks. As processors work on the taste, the products available for formulating are a long way away from the chalky whey products of old.
The dairy industry is also doing a lot of research on dairy proteins and their effect on the human body. For example, studies have shown that drinking flavoured milks after a workout can help with recovery times in athletes. These studies all add to the positive aura around dairy proteins.
So, as you wander around Hi Europe, you are sure to see more than a few novel ideas for getting the goodness of dairy proteins into consumer hands.
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