News
Arla to incentivise GM-free
19 May 2016Farmer-owned Arla has taken the decision to start to incentivise more farmers to convert to GM-free feed. The market is increasingly willing to pay a price premium, the company says, and Arla believes it is in a favourable position to capture this new opportunity.

Farmer-owned Arla has taken the decision to start to incentivise more farmers to convert to GM-free feed. The market is increasingly willing to pay a price premium, the company says, and Arla believes it is in a favourable position to capture this new opportunity.
The decision to incentivise the use of GM free feed has been made by Arla’s Board of Directors on the back of recent developments in Germany, where retailers are increasingly demanding dairy products from cows which have been fed GM-free feed and are willing to pay a price premium. The trend is likely to spread to other markets, the company believes, and Arla wants to capture this opportunity immediately to add value to its farmers’ milk.According to Chairman Åke Hantoft, Arla is well-prepared to meet the growing demand from the trans-European retailers for GM free feed.“We own the biggest organic milk pool in the world, for which the feed is by default GM free,” he said. “Our Swedish farmers have always used GM free feed. This means that around 20 per cent of Arla’s milk pool already meets this market demand. There is commercial potential in this that we can capture and build on immediately by attracting more farmers who are willing to convert to GM free feed.”He underlined that the decision is based on the commercial opportunity and does not indicate that Arla’s owners are taking a new stand on GM.“We welcome innovative solutions and new technology, which can improve farming and help feed the world’s growing population in a sustainable manner,” said Hantoft. “We are not closing a door on GM and we will continue to monitor the scientific research into the pros and cons of GM going for-ward.”Converting to GM-free feed will be a cost for the farmers, Arla notes. However, following the price premium that the retailers and the consumers will be willing to pay, Arla says it will compensate the farmers as they convert. This model driven by market demand is also used for organic milk, for which farmers are already compensated for the extra feed cost.“Our immediate demand is up to 1bn kg extra milk during the next 12 months and we expect to be able to pay an extra 1 eurocent per kg milk,” said CEO Peder Tuborgh. “The market driven compensation will also be paid to all our Swedish farmers, who already use GM free feed. We do not know exactly from when, but we are working fast to unfold the details.” The practical challenges in the company and on the farm are still to be investigated, the company notes.“Currently, the demand comes from Germany, where we will immediately look into the practical issues such as logistics, separated productions etc.,” said Tuborgh. “As the commercial opportunities arise in other markets, we will invite farmers to participate and gradually take on more farmers. But we still need to explore exactly how we can make this happen and how fast.”The genetically modified feeds currently used are in most cases limited to soy, Arla says, which on Arla farms covers between 0 and 10 per cent of the total feed volume. All soy currently used at Arla farms is covered by certificates to support responsible soy production. Despite the fact that the cows are fed with these limited amounts of genetically modified soy feed, their milk is per definition GM-free as the GM can’t be traced to the milk.Related news

One-fifth of Brazilian whey protein products mislabelled
12 Jul 2023
One fifth of whey protein products sold in Brazil are mislabelled, according to one small survey, as the Latin American trade association ALANUR calls on authorities to act against brands that inappropriately advertise the nutritional attributes of the...
Read more
Peruvian healthy brand keeps prices low with artificial intelligence
12 May 2023
Nutri Co uses artificial intelligence (AI) to reduce product formulation time, allowing it to offer healthy products with local ingredients at a low cost, serving the price-sensitive Peruvian market.
Read more
High-sugar Bournvita in the spotlight over misleading health claims
9 May 2023
Mondelēz-owned chocolate drink brand Bournvita has become embroiled in a legal spat with an Indian social media influencer who questioned the purported healthiness of the high-sugar product.
Read more
Israel approves Remilk’s animal-free dairy
8 May 2023
The Israeli Ministry of Health has approved precision fermentation startup Remilk’s animal-free dairy whey protein, meaning its ingredients can now be marketed and sold in Israel.
Read more
Strategic priorities: US dairy executives focus on growth, resilience, and sustainability in 2023
19 Apr 2023
In the face of current economic and geopolitical volatility, growth, resilience, and sustainability are the top three strategic priorities for US dairy leaders in 2023, according to a market report by US management consultancy McKinsey.
Read more
Food production needs climate-conscious overhaul
18 Apr 2023
As climate change threatens global food security, urgent action is required to protect food production and secure future supply, say scientists – but is industry ready to act?
Read more
Brick and mortar sales show strength for US sports nutrition and weight management products
12 Apr 2023
Sports nutrition and weight management products in the US are doing what no other category in the supplement space have been able to: brick-and-mortar sales aren’t just alive and kicking, they are beating e-commerce, according to a 2023 Nutrition Busin...
Read more
Nestlé drops three plant-based brands in UK and Ireland
27 Mar 2023
Nestlé is to axe three plant-based brands, Wunda, Garden Gourmet, and Mezeast, in the UK and Ireland following disappointing sales that meant the brands were “not viable” in current market conditions.
Read more
Swedish Food Agency updates food plate model to consider planetary health
21 Mar 2023
The Swedish Food Agency (SFA) has updated its national dietary recommendations to prioritise the health of the planet with an emphasis on plant-based alternatives to meat and dairy.
Read more
‘Gruyere’ cheese can keep its name in the US, rules court
17 Mar 2023
A US court recently ruled in favour of American dairy manufacturers by allowing cheese products to use the name “gruyere” even if it is not made in the Gruyère region of Switzerland and France.
Read more