Brits continue to embrace plant-based milk22 Jul 2019
From almond to oat and coconut to pea, plant-based milk alternatives are causing something of a stir, as latest research from Mintel reveals Brits are branching out in their milk tastes.
Almost a quarter (23%) of Brits used plant-based milk alternatives in the three months to February 2019, up from just 19% in 2018.
Driving the plant-based revolution, some 26% of women enjoy plant-based milk alternatives and as many as a third (33%) of 16-24s opt for these varieties. Growth of milk alternatives is largely fuelled by more recent category entrants such as oat (volume sales of which grew 71% between 2017), coconut (up 16% between 2017-18) and almond variants (up 10% between 2017-18), all of which have grown in visibility as well as availability in 2018.
But while plant-based milk alternatives continue to grow in popularity, according to Mintel research, they accounted for just 4% of volume sales and 8% of value sales of white milk in 2018. Furthermore, their use in cooking and hot drinks remains limited. Only 25% of plant-based milk alternatives consumers use these products in cooking, compared to 42% for standard cow’s milk users. The difference is even wider with hot drinks, where just 42% of plant-based milk alternatives consumers use them in hot drinks, compared to 82% for standard cow’s milk users. Nevertheless, a fifth (21%) of Brits believe nut milks add more flavour to drinks than cow’s milk.
Highlighting that there are more opportunities for further growth in the plant-based milk alternatives trend, 65% of plant-based milk users would welcome advice on how to use plant-based milk/cream alternatives in cooking/baking – with 24% of non-users also interested in such advice.
Emma Clifford, Associate Director of UK Food and Drink, said: “Plant-based milk alternatives continue to make further inroads into the mainstream, with high levels of innovation activity such as the entrance of Innocent Drinks to the market in 2018. Growth in this segment forms part of a much wider plant-based movement, driven by concerns around health, ethics and the environment, as well as by consumers’ love of variety in their diets.”
“The shift towards the higher-priced plant-based alternatives will carry on, helping to add value to the market overall. Consumer interest in advice on how these alternatives suit different usage occasions signals marked potential to boost usage among current users and non-users alike.”
Traditionally a household staple, usage of standard cow’s milk is sliding among 16-24-year-olds, falling from 79% in 2018 to 73% in 2019. While cow’s milk still accounted for the vast majority of white milk sales in 2018 (96%), usage of this family favourite is increasingly skewed towards older consumers, peaking at 92% among over-45s.
This fall in usage among 16-24s comes as 37% of this age group say they have reduced how much standard cow’s milk they have used in the last 12 months for health reasons. Environmental concerns are also playing a role, with 16-24s most likely (36%) to agree that dairy farming has a negative impact on the environment. The significantly lower usage of cow’s milk among the younger generation is also in line with these consumers being most likely to report dairy avoidance in their household, at 26% of under-35s.
“With volume sales of cow’s milk already on a downward trend, the fact that more young consumers are turning away from these products does not bode well for this segment’s prospects in the long-term. Efforts from the industry to remind young consumers of the benefits of using cow’s milk, and dairy more widely, for example in terms of health, are needed,” said Cliff.
Mintel research highlights the importance of ethics and the environment for the milk and dairy industry as a third (33%) of milk, milk drinks and cream users are interested in products in a bottle/pot made wholly/partly of recycled plastics. Meanwhile, a quarter (27%) of users are interested in products with a guarantee of sustainable farming. Around one in seven (15%) users would be interested in products with an on-pack statement of how many days the animals spent outside.
“Media coverage of the ethical and environmental issues around animal farming have helped raise consumer awareness of these factors. Ethical interest is of significant importance to the dairy drinks, milk and cream sector, particularly as in this market differentiation is challenging. Interest in ethical products – including those that use recycled plastics, plastic waste reduction, sustainable farming, and support animal welfare – offers opportunities to engage with consumers, create compelling points of difference and encourage people to spend a bit more money,” said Cliff.
Finally, as many as 40% of standard white cow’s milk users would pay more than £1.20 for a four-pint bottle of milk, up from 35% in 2018. The price for a four-pint bottle of standard own-label milk stood at around £1.10 in April 2019, the same as in March 2018.
“This attitude aligns closely with our research which shows that 44% of people say small price rises in milk do not matter and reflect milk’s relatively small role in the overall grocery budgets,” said Cliff.
Arla launches maternal supplement concepts
29 Nov 2019
Arla Foods Ingredients has launched two maternal supplementation concepts to support children’s cognitive development during pregnancy and lactation.Read more
DSM to acquire Dutch cheese cultures company
21 Nov 2019
DSM has reached agreement for the acquisition of CSK for €150 million. Subject to customary conditions, the transaction is expected to close before the end of the year. CSK has a track record of Dutch heritage semi-hard cheese cultures of more than 100...Read more
US-based First Choice Ingredients (FCI) enhances true dairy character
12 Nov 2019
Based in Germantown, Wisconsin, USA, First Choice Ingredients manufactures natural dairy concentrates through fermentation technology.Read more
Arla to double mozzarella production
8 Nov 2019
Arla says that the increasing global demand for mozzarella will result in an expansion of Branderup Dairy in Denmark.Read more
DuPont launches new dairy enzymes
4 Nov 2019
DuPont Nutrition & Biosciences can now offer dairy manufacturers what the company claims is the market’s most flexible enzyme range for fermented dairy products that are low in sugar, high in fibre and lactose-free.Read more
Arla opens Bahrain cheese facility
1 Nov 2019
Arla Foods has inaugurated a cheese production site in the Kingdom of Bahrain to support the increasing demands for dairy in the Middle East and North Africa (MENA).Read more
Synlait enlarges Australia, NZ presence
31 Oct 2019
Synlait has announced the conditional purchase of New Zealand branded dairy products company Dairyworks for $112 million, subject to Overseas Investment Office approval.Read more
FrieslandCampina signs mozzarella deal
15 Oct 2019
FrieslandCampina has entered into an agreement with Royal A-ware for the production and supply of mozzarella cheese. The company expects to be ready to begin sales to its customers by the beginning of 2020.Read more
Fonterra loses $NZ600m+, alters course
30 Sep 2019
Fonterra has announced its FY19 annual results, the final milk price for the 2018/19 season, its refreshed strategy and changes to its operating model and management team.Read more
Arla enters Nigeria partnership
18 Sep 2019
In a new public-private partnership in Nigeria, farmer-owned Arla Foods says it is committing to further development of a long-term sustainable dairy industry and local dairy sector in Nigeria by helping 1,000 small scale farmers create better liveliho...Read more
Are you a supplier
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation