News

Greenfields advises dairy lock-in

8 Apr 2016

Market prices for dairy commodities are currently at a 10-year low, meaning that now is the perfect time for food manufacturers in Europe to lock into a fixed-price deal for their dairy ingredients according to Greenfields.

Greenfields advises dairy lock-in

Dairy commodity prices have hit the floor and food manufacturers should lock into a long-term deal quickly before they rise again, Greenfields has warned.

Market prices for dairy commodities are currently at a 10-year low, the company notes. The European Commission is already buying up skimmed milk powder through its Intervention Scheme to prop up the market, and is expected to extend this measure to butter in the next few weeks.

According to Belfast-based Greenfields Ireland, as soon as a market balance is achieved prices are almost certain to start rising again. This means, it says, that now is the perfect time for food manufacturers in Europe to lock into a fixed-price deal for their dairy ingredients using a long-term pricing model.

“Do this today, and it will be possible to benefit from low prices and insulate your business from the extreme price volatility that’s been a characteristic of the European dairy ingredients market over the past decade,” said Ian Thomas, Managing Director of Greenfields Ingredients, the UK division of Greenfields Ireland.

“For companies in the bakery, confectionery and ready meals categories, who often use large volumes of dairy ingredients, this is an opportunity that’s simply too good to miss. Wait too long, however, and it could be too late. Intervention by the European Commission will take excess supplies of milk out of the market, and product prices will soon start to creep up.”

Dairy ingredients are cheap right now because there’s too much milk in the market and not enough demand for it, Greenfields says. In Europe this has been caused largely by the abolition of milk quotas, which previously put a cap on how much milk dairy farmers were allowed to produce. With EU-wide quotas consigned to history, dairy commodities are exposed to free market forces – and right now those forces have sent prices crashing to the floor.

However, according to Thomas, prices will not stay low for long.

“Now is the time to consider locking into a long-term pricing model,” he said. “This will give you the assurance of knowing that when prices eventually rise, which we expect them to do in the second half of 2016, the price you pay for your dairy ingredients will be more favourable than that available on the market. Considering the pressure major retailers put on their suppliers to keep a lid on raw material costs, the peace of mind this offers could prove to be invaluable. While your competitors are pulling their hair out at the prospect of an upswing in ingredient prices, you’ll enjoy the benefits of cost protection.”

“We are particularly anxious that bakers, confectioners and ready meal producers explore our pricing models before prices start to rise again.”

Greenfields Ireland has developed a range of pricing models that it claims offer a straightforward way for food manufacturers to fix dairy commodity prices at today’s low levels. The company trades in EU dairy futures on the European Energy Exchange (EEX), the Chicago Mercantile Exchange (CME) and the New Zealand Exchange (NZX), which it says gives it the ability to hedge dairy commodities to the benefit of its customers.

This approach is combined with sustainable milk price contracts for Greenfield’s farmers, which typically extend over three to five years. This, says the company, gives its suppliers more certainty over selling prices, ensuring its supply chain is sheltered from excessive risk.

Related news

Can Mondelēz hit net-zero by 2050 without plant-based dairy? ‘Probably not’

Can Mondelēz hit net-zero by 2050 without plant-based dairy? ‘Probably not’

9 Mar 2026

Mondelēz International will need to make successful products with plant-based ingredients if it is to meet its long-term climate commitments, it says.

Read more 
‘Only … Ingredients’ but more food waste?

‘Only … Ingredients’ but more food waste?

5 Mar 2026

British retailer Marks and Spencer has introduced 12 new products to its 'Only … Ingredients' range, as brands are advised to focus on “transparent communication”.

Read more 
Are consumers willing to pay for innovative sustainable foods?

Are consumers willing to pay for innovative sustainable foods?

4 Mar 2026

Innovative sustainable animal products and plant-based alternatives can plug health and environmental concerns – but consumer willingness to pay for these products remains variable, finds an EU-funded study.

Read more 
Lidl top for climate progress – but gaps remain in the retail sector

Lidl top for climate progress – but gaps remain in the retail sector

2 Mar 2026

Lidl is “setting the pace” in Europe's transition towards sustainable food systems. How did other European supermarkets score, according to Superlist Environment Europe 2026?

Read more 
Europe to tighten import controls for pesticides

Europe to tighten import controls for pesticides

26 Feb 2026

The European Commission will tighten controls on food and feed imports and may extend France's ban on products containing prohibited pesticides.

Read more 
How the industry is fighting food fraud in 2026

How the industry is fighting food fraud in 2026

24 Feb 2026

Herbs, spices, and white powders are highly at risk of food fraud – but the industry is embracing food fingerprinting coupled with artificial intelligence to fight it.

Read more 
Canada adopts front-of-package nutrition warning labels

Canada adopts front-of-package nutrition warning labels

19 Feb 2026

Food and drink products in Canada must now carry warning labels for high saturated fat, sugar, and sodium content – a move designed to help consumers make more informed purchasing decisions.

Read more 
Tesco hits healthy food sales target

Tesco hits healthy food sales target

18 Feb 2026

The UK’s largest supermarket chain has achieved its target to increase the proportion of sales from healthier products to 65% by 2025.

Read more 
Vitafoods Innovation Awards calling for bright ideas

Vitafoods Innovation Awards calling for bright ideas

10 Feb 2026

The Vitafoods Europe Innovation Awards 2026 promote nutraceutical NPD and innovation. Here, some of this year’s jury members discuss what they will be looking out for.

Read more 
Digital energy management will fuel food production in 2026

Digital energy management will fuel food production in 2026

9 Feb 2026

Using AI to manage digital energy consumption in factories is the latest strategy in manufacturers’ toolbox for sustainable operations and efficient energy use.

Read more