News
Greenfields advises dairy lock-in
8 Apr 2016Market prices for dairy commodities are currently at a 10-year low, meaning that now is the perfect time for food manufacturers in Europe to lock into a fixed-price deal for their dairy ingredients according to Greenfields.

Dairy commodity prices have hit the floor and food manufacturers should lock into a long-term deal quickly before they rise again, Greenfields has warned.
Market prices for dairy commodities are currently at a 10-year low, the company notes. The European Commission is already buying up skimmed milk powder through its Intervention Scheme to prop up the market, and is expected to extend this measure to butter in the next few weeks.According to Belfast-based Greenfields Ireland, as soon as a market balance is achieved prices are almost certain to start rising again. This means, it says, that now is the perfect time for food manufacturers in Europe to lock into a fixed-price deal for their dairy ingredients using a long-term pricing model.“Do this today, and it will be possible to benefit from low prices and insulate your business from the extreme price volatility that’s been a characteristic of the European dairy ingredients market over the past decade,” said Ian Thomas, Managing Director of Greenfields Ingredients, the UK division of Greenfields Ireland.“For companies in the bakery, confectionery and ready meals categories, who often use large volumes of dairy ingredients, this is an opportunity that’s simply too good to miss. Wait too long, however, and it could be too late. Intervention by the European Commission will take excess supplies of milk out of the market, and product prices will soon start to creep up.”Dairy ingredients are cheap right now because there’s too much milk in the market and not enough demand for it, Greenfields says. In Europe this has been caused largely by the abolition of milk quotas, which previously put a cap on how much milk dairy farmers were allowed to produce. With EU-wide quotas consigned to history, dairy commodities are exposed to free market forces – and right now those forces have sent prices crashing to the floor.However, according to Thomas, prices will not stay low for long. “Now is the time to consider locking into a long-term pricing model,” he said. “This will give you the assurance of knowing that when prices eventually rise, which we expect them to do in the second half of 2016, the price you pay for your dairy ingredients will be more favourable than that available on the market. Considering the pressure major retailers put on their suppliers to keep a lid on raw material costs, the peace of mind this offers could prove to be invaluable. While your competitors are pulling their hair out at the prospect of an upswing in ingredient prices, you’ll enjoy the benefits of cost protection.” “We are particularly anxious that bakers, confectioners and ready meal producers explore our pricing models before prices start to rise again.”Greenfields Ireland has developed a range of pricing models that it claims offer a straightforward way for food manufacturers to fix dairy commodity prices at today’s low levels. The company trades in EU dairy futures on the European Energy Exchange (EEX), the Chicago Mercantile Exchange (CME) and the New Zealand Exchange (NZX), which it says gives it the ability to hedge dairy commodities to the benefit of its customers.This approach is combined with sustainable milk price contracts for Greenfield’s farmers, which typically extend over three to five years. This, says the company, gives its suppliers more certainty over selling prices, ensuring its supply chain is sheltered from excessive risk.Related news

Value is a top priority for today’s F&B consumers
3 Apr 2025
Research from global consultancy Hartman Group suggests there are six core values that brands must tap into to connect with consumers’ needs.
Read more
Clean-label cereals prompt fortification debate
28 Mar 2025
Marks & Spencer has caused a stir with the launch of a range of breakfast cereals in the UK containing minimal ingredients.
Read more
UK consumers could be eating cultivated meat within two years
26 Mar 2025
Cell-cultivated products (CCPs), from chicken nuggets to beefburgers, could be on UK supermarket shelves by 2027 after regulators launched a sandbox to accelerate approvals.
Read more
Plans to abandon mandatory Nutri-Score labelling ‘would be a step back’
17 Mar 2025
Critics have slammed reports that mandatory Nutri-Score labelling is to be abandoned as “a step back” that puts citizens’ health at risk.
Read more
Food companies urged to bring ‘joy’ and urgency to healthy food mission
14 Mar 2025
For too long, businesses have treated health and sustainability as separate agendas – but there is growing evidence to show diets that benefit human health can also enhance that of the planet, say experts.
Read more
Is the price of a sustainable and healthy diet… unsustainable?
4 Mar 2025
Healthier foods are more than twice as expensive per calorie as less healthy foods, with healthier food increasing in price at twice the rate in the past two years.
Read more
Marks & Spencer brings ‘brain foods’ to the retail space
3 Mar 2025
Marks & Spencer is capitalising on increased consumer interest in “brain food” with the launch of a new product range designed to support cognitive health.
Read more
Protein diversification: A massive missed market?
20 Feb 2025
Germany and the UK could be missing out on the massive market for alternative meats and proteins, with one new coalition calling for an end to the “steak-tofu struggle”.
Read more
Leading regulatory updates in Asia in 2025
7 Feb 2025
As we head into 2025, numerous legislators around Asia are suggesting and solidifying legal updates and changes that will impact the food and beverage space.
Read more
Singapore introduces Food Safety and Security Bill
3 Feb 2025
Amid growing food safety concerns and supply chain disruptions, the Singapore Food Agency passes its Food Safety and Security Bill (FSSB) to provide greater clarity, assurance, and credibility.
Read more