Algatechnologies welcomes sustainability findings

28 Apr 2016

Algatechnologies notes that he market for ‘green’ dietary supplements is growing more than twice as quickly as that for sustainably produced food and drink, new figures from Mintel show.

Algatechnologies welcomes sustainability findings

The market for ‘green’ dietary supplements is growing more than twice as quickly as that for sustainably produced food and drink, new figures show.

Data from Mintel’s Global New Product Database, which tracks the information used to market new products all over the world, shows that in 2015 there were 370 ‘environmentally friendly’ supplement products launched globally – up 37% on 2014. Correspondingly, there were 11,033 new food product launches using a sustainability platform in 2015 (+18%) and 3,177 new beverage launches (+7%).

“Comparatively speaking, the number of new supplements launched in 2015 with a sustainability positioning remained small compared with the food and beverage categories,” said Efrat Kat, VP Marketing & Sales at sustainable astaxanthin supplier Algatechnologies. “However, in terms of growth, it’s clear that ‘green’ supplements are now outstripping food and beverage products. If this growth curve continues, it will surely be only a matter of time before the supplements market catches up.”

“For dietary supplements companies, this means there is a significant opportunity to show their commitment to sustainability by sourcing ethical ingredients. Brands that recognise the importance of launching eco-friendly products can also gain a first-mover advantage over their competitors.”

“Dietary supplements brands that are keen to optimise the sustainability of their products should ask their ingredients suppliers tough questions about their supply chain transparency, how they assess their suppliers, third-party validation, and the criteria they set for sustainable sourcing in terms of both environmental and social aspects,” said Ronnie Meninger, CEO of Algatechnologies. “Such factors are at the cornerstone of Algatechnologies’ approach, and in the speciality ingredients category astaxanthin is a unique product. Algatechnologies’ proprietary production process protects the planet’s natural resources. By using AstaPure, health and wellness brands can create the perfect platform for capitalising on the growing trend for consumers to demand products that are safe, effective and produced in a way that is environmentally responsible.”

Related tags

Natural

Related news

ADM, Cargill form soybean JV

ADM, Cargill form soybean JV

12 Jul 2018

ADM and Cargill have successfully completed their transaction and formally launched SoyVen, their new joint venture to provide soybean meal and oil for customers in Egypt.

Read more 
Salt of the Earth reformulates ranch dressing

Salt of the Earth reformulates ranch dressing

10 Jul 2018

Salt of the Earth says it has successfully replaced monosodium glutamate (MSG) in Ranch dressing with Mediterranean Umami, an all-natural sodium-reduction ingredient based on vegetable extracts and sea salt.

Read more 
SternVitamin publishes micronutrients book

SternVitamin publishes micronutrients book

9 Jul 2018

A new book from SternVitamin is designed to provide many ideas for impactful micronutrient concepts. “Micronutrients work. Little extras. Big benefits” is said to be a practical manual intended for product developers, marketers and others.

Read more 
Chr. Hansen reports 9% organic growth

Chr. Hansen reports 9% organic growth

6 Jul 2018

Chr. Hansen has reported “solid” organic revenue growth of 9% in the first nine months of 2017/18 (3% reported growth due to adverse currency impacts).

Read more 
ADM to pay £185m for Probiotics International

ADM to pay £185m for Probiotics International

5 Jul 2018

ADM is to acquire Probiotics International Limited (PIL), a U.K.-based provider of probiotic supplements for human, pet, and production-animal use. The all-cash transaction will be valued at £185 million.

Read more 
Could nature-identical ingredients damage the natural sweeteners market?

Could nature-identical ingredients damage the natural sweeteners market?

4 Jul 2018

Natural sweeteners are a major target for companies looking to make nature-identical food ingredients, but if they are produced in a lab rather than extracted from a plant, will consumers accept them as natural?

Read more 
EFSA renews agreement with JRC

EFSA renews agreement with JRC

4 Jul 2018

The European Commission’s Joint Research Centre (JRC) and EFSA have renewed their commitment to work together in a variety of scientific and technical areas.

Read more 
Campden BRI forms virus control club

Campden BRI forms virus control club

3 Jul 2018

Campden BRI is inviting companies to join a club project which aims to provide solutions for effective virus control measures for the food industry.

Read more 
Chr. Hansen upgrades R&D facility

Chr. Hansen upgrades R&D facility

3 Jul 2018

Chr. Hansen Natural Colors has upgraded its main R&D facility and Global Expertise Center to stay ahead of consumers’ increasing demands for natural, yet innovative food and beverage products.

Read more 
How does honey compare to sugar?

How does honey compare to sugar?

27 Jun 2018

Sugar use is down and honey use is up as manufacturers look for natural sweetening alternatives – but does honey live up to the hype?

Read more