News

Brands must start preparing for EU sustainability rules, says Deloitte

27 Feb 2023

The upcoming EU regulation on corporate sustainability is going to change the way the food industry does business. “Start thinking about this now,” urges Emily Cromwell, sustainability partner at Deloitte.

The EU Directive on Corporate Sustainability Due Diligence focuses on human rights, labour, and the environment, calling on manufacturers to gain a full understanding of how this works in their supply chains. The Directive applies to EU and non-EU companies that meet thresholds relating to turnover and number of employees.

Brands must start preparing for EU sustainability rules, says Deloitte
© AdobeStock/Lomb

The Due Diligence Directive signals a heightened focus, implementation of measures and the introduction of sanctions and civil liabilities to ensure the effective protection of human rights included in international conventions.

Financial reporting regulations will be closely intertwined with the business implementation of sustainability. Areas such as decarbonisation, biodiversity, and waste management will be connected and need the same rigour as current financial reporting. Subsequent reporting will be closely connected to food businesses’ decisions, policies, and actions.

“It is going to be very important that you treat these as bookends and that you don’t make a plan, a strategy or begin a project that doesn’t consider one without the other because they are truly mutual and unable to be separated,” said Emily Cromwell, climate change and sustainability partner and environmental, social and governance lead at Deloitte, speaking to attendees at Fi Europe 2022.

Businesses reporting on their sustainability strategies need to have a baseline for their key performance indicators (KPIs) and implement specific methodology to produce an all-encompassing, transparent, and accurate strategy.

A broader definition: Sustainability includes social governance

“Sometimes, when talking about sustainability, we focus so much on climate change and carbon, sometimes we miss the social and governance side,” said Cromwell.

© AdobeStock/Vitalii Vodolazskyi© AdobeStock/Vitalii Vodolazskyi

From a labour and human rights perspective, one of the challenges is that implementation varies in different countries. “There will certainly be an expectation that you understand multiple tiers of your supply chain,” said Cromwell.

Beyond working with tier one suppliers, passing information on contractual clauses and engagement will be vital amid expectations for transparency and product traceability to source.

Food manufacturers must consider how they protect their businesses and drive good behaviour that increases stakeholder capitalism, which creates confidence, safety, and security in the supply chain. Implementation can involve contractual clauses, supplier engagement and making difficult decisions regarding cost versus ethics.

Cleaning up environmental, social, and governance (ESG)

Conduct a risk assessment and understand what commodities and suppliers are most at risk of presenting a human rights violation. Look at updating enterprise risk management programmes, supply risk assessment questionnaires and technology.

© AdobeStock/Blue Planet Studio© AdobeStock/Blue Planet Studio

“That identification piece is very process-oriented, it is diligence, but you are also expected to prevent mishaps or issues in your supply chain,” said Cromwell.

Health and safety programmes foster good corporate governance, for instance.

“But whether you are [...] far along in your human rights and supply chain risk and labour and due diligence journey or whether you are beginning, I would just urge you to start thinking about it now,” Cromwell adds.

Quality systems with policies, procedures, checklists, and contractual clauses must comply with the legislation. For broader ESG topics, identify strengths, gaps, resources required, skillsets and underpinning technology and data.

The legislation will affect many facets of food businesses and feature many requirements for supply chains. Therefore, it is essential to start early, consider building a proof of concept, see how your business reacts, iterate, and consider the specific practical steps to implement to overcome hurdles.

“Social issues and human rights are absolutely as critical as the environmental side of ESG, and there is a real face to this,” Cromwell adds.

Related news

‘Health’ labels on products reduce consumers’ willingness to pay

‘Health’ labels on products reduce consumers’ willingness to pay

10 Mar 2025

A study into front-of-packaging “health” labelling finds that these labels alone can lower US consumers’ willingness to pay.

Read more 
Smaller snack sizes represent big growth opportunity for PepsiCo

Smaller snack sizes represent big growth opportunity for PepsiCo

5 Mar 2025

Brands are responding to consumer demand for healthier products by developing classic snacks in smaller portion sizes, meaning fewer calories, lower sodium, and lower fat.

Read more 
Is the price of a sustainable and healthy diet… unsustainable?

Is the price of a sustainable and healthy diet… unsustainable?

4 Mar 2025

Healthier foods are more than twice as expensive per calorie as less healthy foods, with healthier food increasing in price at twice the rate in the past two years.

Read more 
F&B industry hit with fresh greenwashing claims

F&B industry hit with fresh greenwashing claims

26 Feb 2025

The food and beverage (F&B) industry is under fresh scrutiny amid claims of greenwashing, with Arla the latest company in the firing line.

Read more 
Mealworm protein faces commercial roadblocks as producers struggle

Mealworm protein faces commercial roadblocks as producers struggle

25 Feb 2025

The financial struggles of Ÿnsect, one of Europe’s largest insect protein producers, have raised concerns about the viability of large-scale mealworm farming.

Read more 
Water lentils approved as a vegetable in the EU

Water lentils approved as a vegetable in the EU

24 Feb 2025

Water lentils have received approval from the European Food Safety Authority (EFSA) for production and consumption as fresh vegetable in the EU.

Read more 
Cultivated seafood company roe-volutionising the caviar market

Cultivated seafood company roe-volutionising the caviar market

21 Feb 2025

A Singapore-based startup is targeting premium markets and younger consumers with its latest innovation – cultivated caviar.

Read more 
Protein diversification: A massive missed market?

Protein diversification: A massive missed market?

20 Feb 2025

Germany and the UK could be missing out on the massive market for alternative meats and proteins, with one new coalition calling for an end to the “steak-tofu struggle”.

Read more 
Singapore explores farmland-free food production

Singapore explores farmland-free food production

17 Feb 2025

Researchers discover new technology replicating on-farm food production conditions from within the indoor lab environment.

Read more 
Indians enjoy first bites of cultivated chicken

Indians enjoy first bites of cultivated chicken

13 Feb 2025

The first public tasting of cultivated meat in India has taken place as the country prepares for the first commercial cultivated meat products – potentially as early as the end of this year.

Read more