Latest News in the food Industry

Product launches & NPD 

PepsiCo’s prebiotic pivot: Innovative move, or identity crisis?

PepsiCo’s prebiotic pivot: Innovative move, or identity crisis?

6 Aug 2025

After acquiring Poppi in May, PepsiCo is betting on its own legacy brand and launching Pepsi prebiotic cola. But not everyone is leaning in, with some raising questions about authenticity.

Read more 
Punishment Juice: M&S criticised over ‘irresponsible’ marketing

Punishment Juice: M&S criticised over ‘irresponsible’ marketing

24 Jul 2025

Marks & Spencer has attracted criticism for its marketing of a vegetable and spirulina cold-pressed drink as Punishment Juice, with commentators labelling it “irresponsible” and “harmful”.

Read more 
British manufacturers cut sugar, salt, and calories by a third

British manufacturers cut sugar, salt, and calories by a third

17 Jul 2025

While British manufacturers are making significant efforts to cut sugar, salt, and calories from products, the UK’s upcoming food strategy presents a welcome chance for further change, experts argue.

Read more 
Fast food goes premium

Fast food goes premium

15 Jul 2025

As consumers seek convenience, quality, and familiar fast-food favourites with a premium twist, producers can tap into this trend with novel at-home product creations.

Read more 
Functionality goes health-specific in 2025

Functionality goes health-specific in 2025

10 Jul 2025

Innova Market Insights has identified functional food and beverage (F&B) launches as a leading response to consumers’ efforts to live healthier lives.

Read more 
World Food Safety Day shines a spotlight on science

World Food Safety Day shines a spotlight on science

19 Jun 2025

On 7 June, the World Health Organization (WHO) held its annual World Food Safety Day, highlighting the role scientific research and innovation play in supporting consumers’ health.

Read more 
European alternative protein sector investment rises 23%

European alternative protein sector investment rises 23%

4 Jun 2025

Privately held European alternative protein companies raised $509 million (€470 million) in capital in 2024, 23% more than the previous year, figures reveal.

Read more 
H&B 'transformation' hoped to demystify health and wellness market

H&B 'transformation' hoped to demystify health and wellness market

3 Jun 2025

Holland & Barrett is undergoing a transformation, with new product launches and a revamp of its supplement ranges, in a bid to demystify what it describes as “an increasingly complex” health and wellness market.

Read more 
Sustainable food sector requires synthetic chemical solutions

Sustainable food sector requires synthetic chemical solutions

2 Jun 2025

Researchers from global organisations have released a study analysing the prevalence of food contaminants in food packaging and their health impacts.

Read more 
Celebrating the winners of the inaugural Vitafoods Europe Innovation Awards

Celebrating the winners of the inaugural Vitafoods Europe Innovation Awards

27 May 2025

Industry leaders raised a glass to the winners of the inaugural Vitafoods Europe Innovation Awards at a ceremony in Barcelona last week.

Read more 
Study finds sharp generational divide in online food ordering

Study finds sharp generational divide in online food ordering

22 May 2025

Gen Z consumers are six times more likely to order food online than generation X, an analysis suggests.

Read more 
Dog food startup teams up with Harvard to accelerate AI-driven pet nutrition

Dog food startup teams up with Harvard to accelerate AI-driven pet nutrition

19 May 2025

A premium dog food startup is teaming up with Harvard to enhance its artificial intelligence (AI) platform and accelerate pet nutrition product development.

Read more