Latest News in the food Industry
Consumer trends

Ultra-processed foods are the top concern among US consumers, study reveals
15 Apr 2024
New data from HealthFocus International shows that ultra-processed foods (UPFs) are the number one food concern for US consumers, ahead of saturated fats and sugar.
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Spike in demand for collagen peptide driven by growing body of research
11 Apr 2024
Collagen peptide has become one of the leading beauty from within ingredients in recent years, underlined by its growing inclusion in a significant number of new supplement and functional food launches.
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‘Miffy eats the rainbow’: Tips to market fruit and vegetables to kids
25 Mar 2024
Using a playful and colourful approach with storytelling can encourage children to try new varieties of fruit and vegetables, according to an ongoing Wageningen University study called ‘Miffy eats the rainbow’.
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India’s mithai market develops new ingredient and flavour profiles
18 Mar 2024
Mithai is a hugely popular dessert and sweet snack in India and manufacturers are experimenting with unique ingredients, new flavour combinations, and healthier versions to capture new audiences.
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As Gen Z shies away from alcoholic drinks exotic flavours are the big draw
11 Mar 2024
With Gen Z drinkers proving to be the driving force behind the sober curious movement, we spoke to Bax Botanics, an artisanal distiller of zero-alcohol botanical beverages, to find out what appeals to its younger drinkers.
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Trust, comfort, convenience, and reframing ageing dominate in the US
8 Mar 2024
Clear communication, comfort choices, optimising eating occasions, and changing how we think about ageing are among North America’s top food and drink trends in 2024.
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Generation X consumers lean into vitamin-based products
5 Mar 2024
Aged between 44 and 60, Gen X consumers want agency over their health and wellness and are adopting a preventative approach using vitamins and supplements to promote healthy ageing.
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Pesticide residues in conventional baby food: A boost for organic?
29 Feb 2024
Nearly four in 10 (38%) of conventional US baby food products contain pesticide residues, according to research that also found that the organic samples were pesticide-free. Could this be an opportunity for organic or ‘pesticide-free’ produce?
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Reviving childhood favourites: Healthier twists on classic snacks
20 Feb 2024
Consumers are increasingly leaning on brands for comfort and familiarity - a trend US-based brand Justin’s is tapping into. With its recent launch of Chocolate Candy Pieces, Justin’s is drawing on nostalgic marketing trends, while incorporating better-...
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‘Healthy’ additives make ultra-processed foods more appealing
4 Jan 2024
Almost three-quarters (74%) of Americans would try an ultra-processed food if it provided a health benefit such as better sleep, better immunity, or increased energy, according to an industry survey.
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South-East Asia: Renewed interest in sports nutrition products
19 Dec 2023
South-East Asia’s renewed focus on the elderly has also given rise to an emerging sports nutrition sector that serves to address similar health issues such as immune support and bone and joint health.
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E-commerce is biggest sales channel for US supplements
30 Aug 2023
E-commerce has become the biggest single channel for sales of dietary supplements in the US, according to Euromonitor data, while online celebrity endorsements and the rise of influencer marketing is fuelling interest in beauty-from-within brands.
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