Latest News in the food Industry
Supplements & Nutraceuticals

BelliWelli secures funding for retail and team expansion
2 Jan 2025
US fibre brand BelliWelli has confirmed a further $10 million series B investment from Invus. The investment will help the company further expand its presence in the US.
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Japanese study points to risk of excessive nutritional fortification
31 Dec 2024
Fortified foods and supplements are mainly beneficial but there is a small risk of over-supplementation – particularly for vitamin B6, a Japanese study has concluded.
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Cristiano Ronaldo investment helps raise the stakes for personalised nutrition player Bioniq
20 Dec 2024
Cristiano Ronaldo has invested $15 million in personalised nutrition company Bioniq, a move that not only raises the value of the company to $82 million, but also kickstarts its marketing and branding efforts.
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Hormel Foods sells its Health Labs brands to Lyons Magnus
17 Dec 2024
Hormel Foods has confirmed the sale of its Hormel Health Labs division to Lyons Magnus, creating Lyons Health Labs. The strategic move aims to better position Lyons Magnus as a leading player in the growing US market for nutritional and health products...
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Protein-boosted ready-to-drink beverages expand beyond shakes
26 Nov 2024
Diets such as keto or Atkins may have paved the way to promote a higher protein intake. Now, the high-protein trend has gone mainstream, penetrating the ready-to-drink-beverage market.
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McKinsey Health & Wellness report shows consumers expect effective, science-backed solutions
19 Nov 2024
Consumers expect food, beverage, and supplements companies to provide solutions that hit key trends and are backed by concrete evidence to prove they work. This is the conclusion from a survey of consumers in China, the UK, and the US published in the ...
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Tesco’s 2024 accelerator programme focuses on healthy brands
15 Nov 2024
From high-fibre snack bars to sugar-free supplements for kids, health and wellness brands are prominent in the 2024 cohort of UK retailer Tesco’s accelerator programme.
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Culture and innovation converge to unlock India’s nutraceutical potential
5 Nov 2024
The potential of India’s nutraceutical market is being realised, driven by innovative breakthroughs and increased dietary education among the country’s 1.5 billion inhabitants.
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Swedish functional mushroom coffee brand blends health with hygge
28 Oct 2024
Swedish firm Rå Hygge has launched functional coffee made with the nootropic mushroom, tremella, that is said to promote digestive health thanks to its lower acidity.
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Holistic health trends shape Gen Z and Millennial preferences for functional products
26 Sep 2024
Research from FMCG Gurus points to the fact that functional products are seen as a key step towards holistic regimens that focus on a healthier lifestyle where the aim is prevention rather than cure.
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Mood and brain health top of mind for US consumers
18 Sep 2024
There is strong growth for cognitive and mental health supplements in the US, according to a Nutrition Business Journal (NBJ) report that examines growth prospects for 22 specific health conditions.
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Zoe launches ‘whole food supplement’ at Waitrose
31 Jul 2024
Personalised nutrition startup Zoe has launched a whole food “supplement” made with nuts, seeds, and functional mushrooms that can be sprinkled on top of any meal to enhance gut health and nutrition.
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